Created For Marketers By Marketers

The topic for today is "Being Human In The Face of AI." My guest today is Su Jella , Su has previously been recognised as Australia’s Top 25 Analytics Leaders. She was also recently awarded the prize of Winner - Women in AI (Asia Pacific) by the Women in AI Committee for APAC.

The topic for today is “Almost Bankrupt to Breakthrough , The 3 T's for Transforming Your Business!” We will be discussing the turnaround story of beloved family business, Bevilles Jewellers, and the lessons learned along the way to completely transform its outlook, its results and it’s obsession around being customer centric. My guest today is Michelle Stanton , the former CEO of her family&#...

The topic for today is “Are you ready for the ESG revolution?” for those who aren’t aware ESG stands for Environmental, social, and corporate governance. We will be discussing a new products in the market to track sustainability, explaining the term greenwashing and visiting the mandatory climate disclosures which will impact every business in the future. My guest today is Kiarne Treacy, the CEO o...

The topic for today is “From Idea To Reality”, we will be discussing the entrepreneurs journey from turning a passion, into an idea, into a thriving business! My guest for today is Kenny Lee, Kenny is the creator and founder of Light My Bricks - a lego lighting company based right here in Melbourne Australia.

The topic for today is “OMG! Retail Media Networks!”, we will be discussing what they are, the brands involved in launching them, why you should care and the importance of customer data fuelling richer audience insights - therefor ad inventory. My guest for today is Hugh Cameron , Hugh is The Head of Data at Zitcha the new force in retail media and has spent time brand side as Digital Marketing Ma...

The topic for today is “Drowning In Data, Where Do We Start?” We will be discussing identity resolution, customer data collection, data prioritisation, data management and more. My guest for today is Warwick Matthews , a self-confessed data geek with more than 15 years’ experience in working with complex cross-cultural, multi-lingual data and content in global companies.  A Melbourne native  Warwi...

The topic for today is “Are You Prepared For The Australian Privacy Laws Overhaul”, we will be discussing the new privacy landscape in the ANZ market, the changes coming into effect and how businesses can take the right actions to mitigate any risk. My guest for today is Chris Brinkworth , a media and marketing technology executive with a history of delivering innovative strategic projects across...

The topic for today is “The Journey To Hyper-Personalisation”, we will be discussing real world examples of how data, team design and enablement in combination can deliver real world results. My guest for today is Andy Sutton , he is a big data leader who sits at the intersection between data, technology and marketing, and strives to deliver leading digital solutions. He spent time earlier in his...

The topic for today is 'The Future of Data Collaboration & Monetisation', we will be discussing the history of the radio industry, the digital transformation that has occurred and how data is playing a big role in how both the business and its products are evolving. My guest for today is Tim Armstrong . Tim has more than 15 years’ experience across digital driven businesses with a deep underst...

The topic for today is 'Fueling For Growth & Retention' , we will be discussing the golden era of digital marketing and now that it is gone where brands need to focus their efforts. My guest for today is Mark Baartse , Mark is a results driven outsourced Chief Marketing Officer. He balances the demands of data led thinking with creative brand building. Mark most recently was the CMO at Showpo...

The topic for today is “The Four Main Areas of Digital Transformation” , we will be discussing the fundamentals in creating digital excellence, the evolution of bricks and mortar vs digital first businesses and the importance of people, process and measurement. My guest for today is Dana Teahan , Dana is the Founder of Digital transformation agency Divide By Zero . I have had the pleasure of worki...

The topic for today is "How to Lead in a Modern Business", we will be discussing the importance of personal values, self belief and how to lead teams through challenging times and remote working. My guest for today is Jo Gaines , Jo is the Area Vice President at Salesforce for both Retail & Consumer Goods, plus she is the Executive Sponsor for the Salesforce Women’s Network. She has spent over...

The topic for today is "Life After Cookies", we will be discussing the slow death of the cookie, the first party data opportunity and the big brave new world for digital advertising. My guest for today is Peter Ibarra , Product Solutions Lead for AdTech at Global Leading CDP company Amperity . Pete has 10 years in adtech across multiple teams - Ad Operations, Data science/analytics, Business devel...

The topic for today is "Customer Data Platforms" , we will be discussing the state of the CDP Market, how it was born, today's vendors who now make up the space and the use cases that businesses actually want to solve for. My guest for today is David Raab . David is the founder and CEO of the CDP Institute , which educates marketers and technologists about customer data management. Mr Raab named t...

The topic we will be covering is “Atomic Habits To Turnaround Your Marketing Effectiveness”, we will be discussing ways to incorporate small micro-habits into your day-to-day which will inevitably change your results. My guest for today is Azadeh Williams , the founder and managing partner of AZK Media , an award-winning global media and marketing company dedicated to helping B2B technology client...

The topic we will be covering is "To The Moon With Web 3.0", we will be discussing the ins and outs of the blockchain and NFT world and how one man and his merry men are going to take over the game. My guest for today is Bitcoinski, he has been studying the art of crypto and blockchain since early 2012 and has worked across numerous market-leading NFT projects. Props: https://www.linkedin.com/comp...

The topic we will be covering is "NFTs and why you should care," we will be discussing how brands can enter the market, some great use cases that may have slipped under the radar, and how this technology in particular Web3.0 will have relevance in the not so distant future. My guest for today is Greg Oakford , he is an experienced marketing professional having previously worked at Golf Australia....

The topic we will be covering is “TAP”,  TAP is an acronym for Trusted Authority Position that supports the premise of how to build thought leadership and a Trusted Authority Position (TAP) with audience relevant proprietary research opening up a flow of warm prospects into your business. My guest for today is Adam Posner is the CEO and founder of The Point of Loyalty and is a customer loyalty, re...

The topic we will be covering is “Selling The Value of Marketing”,  we will be discussing the effectiveness of consistent brand marketing and the importance of stakeholder management in both franchised and member co-operative based businesses. My guest for today is Cam Davies . Cam has been in sales and marketing roles for the past 25 years with Tabcorp then spending 14 years at Nike Australi...

The topic we will be covering is “The Creator Economy”,  we will be discussing the intersection between building a career and a personal brand and the shift towards people in marketing and tech becoming independent creators who are building audiences at scale. My guest for today is Juan Mendoza, Juan is the creator and editor of The Martech Weekly (A weekly newsletter examining the latest news, re...

The topic we will be covering is “How To Successfully Implement Technology”; we will be discussing should you buy or build, the importance of strategy and the relationship between IT and marketing to deliver on the future state vision. My guest for today is Marta James - digital strategist, MarTech and CX leader. Marta has worked in several highly reputable companies including BetEasy, Toyota and...

The topic we will be covering is “Agencies Of The Future”, we will be discussing creativity at the core, the importance of developing a more integrated offering, the shape of the work they will be delivering and of course the people that make the magic happen. My guest for today is agency veteran Michael Napolitano; Michael is the Group Managing Director at DDB Melbourne. I have had the luxury of...

The topic we will be covering is “Loyalty & Personalisation”, we will be discussing ‘What is Loyalty?’ both from the business and the customers perspective, plus the importance of data and relevance when it comes to driving advocacy. My guest for today is Elisse Jones ; Elisse is a passionate customer-centric and data-driven marketer, Elisse's professional experience spans across the market, h...

The topic we will be covering is the “Rise Of The Marketplaces”,  we will be discussing why they exist, who their customers are and how do you stay innovative in what is becoming a crowded market. My guest for today is David Brice. David is a general manager and executive of the customer group at Envato. Envato is a bootstrapped 15-year-old, Melbourne based, 500 person tech company that’s best kno...

The topic we will be covering is the “How To Brand Yourself” ,  we will be discussing how to build self-awareness, improve visibility and the importance of KPI setting. My guest for today is Chloé Oestreich . Chloé is a consultant, coach and speaker. She works with global organisations and coaches CEOs and senior executives internationally to help individuals become effective communicators, s...