Created For Marketers By Marketers

The topic we will be covering is “Creating A Brand”, we will be discussing everything from the logo, products, services and people that make the brand successful. My guest for today is Sanjay Gill. Sanjay is the CEO of Purebaby, Australia’s premier organic cotton baby and toddler brand. He has a history of working in the retail industry and a Masters in Information Systems. Purebaby: https://pureb...

The topic we will be covering is “The Augmented World” and the way augmented reality plays a part in not just creating great brand experiences but is also solving large business problems. My guest for today is David Francis, CEO & Co-Founder of AR/VR Specialist Agency, Virtual Method. David is a pioneer of the AR industry, producing commercial consumer-facing AR for over 10 years now. He is regula...

The topic we will be covering is “Demystifying Data” ,  we will be discussing how businesses and in particular marketers can capture, manage and action data. My guest for today is Adam Cordner , Chief Problem Solver at Domo a leading Business Intelligence Software platform. Adam has been working in marketing technology for over 15 years with the likes of Microsoft and Salesforce. LinkedIn: ht...

The topic we will be covering is “What's driving the 2020 marketing skills shortage” , we will be discussing the skill gaps which exist and how we can shift the focus and prepare for change more effectively? My guest for today is Hani Jaber . Hani started his career in digital marketing in the hotel industry in Dubai before moving to Australia and working at Monash University for a tech start-up....

The topic we will be covering is “The State Of Digital Marketing” , we will be discussing the importance of fusing digital and classic marketing. The increase in new channels and technologies has dramatically changed the environment in which marketers operate. My guest for today is Teresa Sperti , a true champion when it comes to all things customer. She has over 20 years worth of experience in ma...

The topic we will be covering is “Getting A Seat At The Board Table” , we will discuss what KPIs really matter and why marketers need to own a front line revenue number. My guest for today is Kyle Lacy ; husband to 1, father of 2 and author of 3 books such as Branding Yourself, Social CRM for Dummies and Twitter Marketing for Dummies. He has worked in marketing roles for software vendors such as E...

The topic we will be covering is “Maximising Your Potential”, we will be discussing the importance of ritual, gratitude and reflection. My guest for today is Scott Watters , former Australian rules football player and coach. Scott today is a respected leader with over 30 years experience in organisational and individual development, teaching, coaching and executive team performance. He is also the...

The topic we will be covering is “Operating At Your Peak”, we will discuss ways that you can create and instil habits to be better at what you do. My guest for today is Scott Doughty ; Scott has over a decade of global sales & management experience at industry-leading marketing technology companies such as Salesforce & Adobe. Scott today blends ancient wisdom and modern science to empower...

The topic we will be covering is “How To Build An Awesome Team Culture” we will discuss the importance of vulnerability, diversity, data & relationships. My guest is Ryan Bonnici ranked one of Forbes Most Influential CMOs. He is one of the most passionate marketers I have ever come across; in the early days during the MarTech boom, he was running field marketing at ExactTarget, global marketin...

The topic we will be covering is “Why CRM Matters.” We will be discussing how businesses can successfully implement a CRM strategy to manage their customers seamlessly across the customer lifecycle. My guest is Justin Bausch ; a self-proclaimed massive nerd starting his love for technology in e-sports and gaming. Since then he has over 8 years experience in the CRM space both from an agency and cl...

The topic we will be covering is the “Building Your MarTech Stack” , but more importantly the role technology plays in marketing departments both successfully and sometimes not so. My guest is one of Australia’s savviest marketing technologists Damon McMillan , CoFounder Customer Experience agency Blended Digital . Damon has worked with brands such as ANZ Bank, Beyond Blue, CGU Insurance & Mer...