Create Smarter

Delivering an engaging experience to a virtual audience is just as important as it is for the audience that is in person at your event. Listen in as your friends at 5 Tool Productions discuss their experience working the Rhode Island School of Design's 2022 inauguration ceremony! Tyler brings you through the timeline of the event, some of the cool in person features that were set up, and some of t...

After spending three days at the ONUG conference in New York, Kyle, David, and Brooklyn talk all things event production! They cover behind the scenes, managing tight spaces, production tips, and how it all came together in the newest episode of our Create Smarter Podcast.

After covering a multitude of events, Tyler & Phil have picked up on a thing or two about how to get the most out of an event. In our newest episode of the Create Smarter Podcast, we lay out some tips and tricks on how you can cover your event like a media company.

Ever wanted to know how your friends at 5 Tool Productions handle their event coverage? Listen to Phil, Marisa, and Connor talk about their recent trip to Orlando, FL where they covered the 2022 Administrative Professionals Conference! They bring you through their thought process of pre-production, capturing the live event, and how to use that content in promotional material throughout the year! F...

Come hang out with your favorite 5 Tool Farm Crew in this episode of the Create Smarter Podcast! Your pals Phil, Marisa and Connor talk all things Giving Day as the date fast approaches! They give you tips tricks and even some insight into what we see working for our clients as they prepare and execute their Giving Days throughout the year.

On this episode of the Create Smarter Podcast, Tyler is joined by Liz Monroe from the Flutie Foundation to talk all about live event strategies, how to get everything out of your hybrid event, and why building your brand with the audience is so important!

Have you ever been watching a sports broadcast and suddenly notice a crazy change in camera quality that seemed to have come out of left field? (pun fully intended) Well the 5 Tool boys are back to fill you in on a recent trend that has crept its way from the big screen into your living room! We are talking about high quality, Hollywood style depth of field being introduced to everyday television...

Recently 5 Tool had the pleasure of working on the Donors Open Doors campaign with Boston University! In this episode, Phil and Connor recap the project from beginning to end through calls with the client, shooting on location, and the post production editing process. Listen as the boys give you tips and tricks to make your donor campaign as good as it can be and why collaboration is key!

Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….

Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….

Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….

Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….

Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….

Join your friends at 5 Tool on the Create Smarter Podcast: Conversation Series, where we sit down with industry professionals and hear their takes on marketing trends, live/hybrid events, and how they create smarter….

Imagine leaving a corporate job at a tech company in San Francisco to come back and run your family's pest control business. That is exactly what John Bozarjian did. Just talk to him for 5 minutes and you'll learn that it was the best decision he's ever made. We talked to John about that decision, how he's grown the company from 3 to 20 people, and what personalization really means for his busines...

To say it's an interesting time might be a little bit of an understatement. Some brands are at a complete standstill while others are coming off completely tone-deaf. So what should marketers be doing right now? We talked with Bill Schick, the founder of Mesh Interactive, to gain a little perspective into the world of digital advertising during a crisis.

There's really only one word that Alisha Dube of Twisted Elegance uses to describe her journey as a business owner - GRIND. We sat down with Alisha to talk about her journey as a business owner, hiring and letting go staff, and why balance is so important to her brand's success.

Just about every athlete has a dream of playing sports forever. But what do you do when your time in the game runs up? For Rob Nash, he found another way to make it work. By opening up one of the most successful baseball training facilities in the country.  We talk about how he started 24 years ago and how the business has changed and evolved since then.

Sit down with the team from Only Prettier Design for just a few minutes and you'll quickly notice their incredible attention to detail as well as their ability to have fun no matter what the situation. We sat down with the founders of Only Prettier design, Heather Reda and Dianne Pyburn, to talk about building a business while raising families and what, "this is our story" really means.

It's definitely been a hot minute but we're back in action. Phil and Tyler jump on the mic to talk everything they are planning and are excited for in the upcoming year ahead.

Ashley Lucas refers to herself as a “recovering entrepreneur” after having spent the last nine years working in the startup space, as a founder, a co-founder, and a venture accelerator director. After launching and leading her own digital media company that took her through the MassChallenge accelerator in 2010, Ashley was recruited to co-lead a startup called The Welcoming Committee, a national e...

Chris launched his first app and business from his college dorm room. While it may not have been a massive success, he was able to take everything he learned along the way and apply it to his new venture, VIQtory Sports, a learning platform for athletes. We talk everything from learning how to write code to building up an audience!

From the corporate world to the "Coffey Exchange." We spoke to Teresa Coffey-Gordon about how marketing has evolved, the importance of buyer personas and how giving back is the new black!

There might not be a more interesting field right now than the Cannabis industry. While taboo for for some, its a solid opportunity for others, if you can cut through the red tape. We sat down with Lindsay Roth about starting a company in a brand new field that has plenty of skeptics and criticisms.

They say an entrepreneur will work 80 hours so they don't have to work the traditional 40. That's definitely the case with Mary Ellen Blue. The only difference is she's joined by her whole family. We sat down with Mary Ellen and her son Ben to talk about what its like to run a business with family, managing her kids, and why a coffee shop was what she had her sights on from the beginning.