Create Smarter

In todays era of social media and online presence, feelings like realness, connection, and being genuine are key. On today's episode of the Create Smarter Podcast, Connor, Jake and Marisa discuss ways of creating content to succeed in those feelings. How to come off as genuine to your audience, planning a head and thinking about how they will see your content, and more. Tune in and enjoy!

In this podcast, Kyle, Jake and Connor discuss, podcasts! It's a podcast all about podcasts and what it takes to get a podcast done and who should look to create one as the year begins. Learn that not everyone has to top the Spotify charts to create a successful podcast for their brand.

For the first time ever this year there was an NFL game played on Black Friday. But it wasn't available for everyone, it was streamed on Amazon Prime. Why? These people are no dummies! Phil and Tyler explain it in this episode of the Create Smarter podcast.

'Tis the season for a flood of end of year content on your socials and emails. So how do you cut through the noise? And why do some things work better than others, like Spotify Wrapped? Join Marisa, Phil & Kyle on the Create Smarter podcast for an episode all about end of year content creation and marketing trends.

All hands meetings are a great way to get the entire company together, keep your employees updated or fill them in and show them that you respect them with an engaging meeting. Kyle brings in the founders of 5 Tool, Tyler and Phil, to discuss the importance of adding production value to your all hands meeting as well as other do’s and don’ts while organizing one.

Haven’t heard enough about AI on the internet? Well don’t worry because Tyler, Connor and Jake discuss the ever evolving world of AI and how it affects Video Production as a whole. What are some of the current uses of AI within video production and what should we expect in the years to follow but most importantly, will they all have jobs in the future?? Tune into this episode of the Create Smarter...

This time on the Create Smarter Podcast, Bop or Flop is back with a festive and spooky twist! Join Brooklyn, Marisa and Kyle as they explore the do's and don'ts of holiday based marketing. Marisa even gets the chance to be a test subject in a hands on example of Halloween themed marketing!

Jake joins the create smarter podcast for his first episode where the boys talk about the power of cinematic recaps! It's not just a simple behind the scenes, it is an opportunity to bring the viewer behind the curtain and see never before seen shots and angles of your production. Captivate your audience in a cinematic way to increase interest in your production or event and make it live on!

Thinking about hosting an event? Want to give your attendees more than just the basic keynote experience? Why not try breakout rooms! Listen to Tyler and Kyle as they discuss the pros of breakout rooms and how to give your attendees the bang for their buck. Whether you are an event organizer, sponsor or attendee, breakout rooms have something to offer to everyone that will add a little more excite...

It's the that time of year again - time to talk Giving Tuesday! Whether you're putting on a live show, hosting a media day, or telling stories of impact, there are plenty of ways to create content that will highlight what is happening at your institution. Phil is joined by Connor and Marisa to talk about what we've seen work after working on a variety of different Giving Day campaigns.

When your event comes to an end, you don't want it to stop there! So much work goes into planning your event content, so why not make it live on? Tyler & Phil talk you through how to capture and use your event content beyond the day of the event in this episode of the Create Smarter podcast.

In this episode of the Create Smarter podcast, Tyler sat down with our guest Bill Sell from Advisor Communications to talk about how to go beyond the stage and take your event to the next level!

It's everyone's favorite time of year, time to start planning for Giving Day! But where to start? Phil & Tyler sat down with Julia Motl Lowe of Tufts University for this episode of the Create Smarter Podcast to talk about how to build a successful strategy for your day of giving.

Ever wonder what you're supposed to be capturing at your event? There's a lot to think about from pre-event, to during the event, and post-event. But no fear! In this episode of the Create Smarter Podcast, Tyler & Phil walk through items that should be on your event content checklist.

There are always photographers at events. But how do you effectively use the content that you shot? How do extend the shelf life of your event? Why not just post a whole album of photos? In this episode of the Create Smarter Podcast, Marisa is joined by Phil & Brooklyn to talk about creative and effective ways to use the still photography captured during your shoot or event.

Have you ever seen a marketing technique, trailer, or ad that truly stuck with you? Or one that was so bad it stood out even more? Well, in this episode of the Create Smarter Podcast, Brooklyn puts Marisa and Kyle to the test to see if they can guess which marketing techniques in film and video were bops or flops.

You have heard us talk about how important the hybrid experience is for those who attend your event online rather than in person. The virtual audience's experience is just as important as the people who are in the room for your event. On this episode of the Create Smarter Podcast, Connor is joined by Phil, Marisa and Kyle as they discuss what you can do to enhance the online viewer's experience wh...

Kyle and Tyler are back on the Create Smarter Pod talking about the Myths that you may hear about working with a production company. Listen in as the boys debunk those myths and explain why 5 Tool is built different! Visit 5ToolProductions.com for more information

Is it worth it to go all in and build a studio in your office? Let the boys at 5 Tool help you answer that question! In office studios can be great create assets to help you put out content that looks good but doesn't break the bank. In this episode of the Create Smarter Podcast Phil, Tyler, and Connor talk about the pros and cons of an in office studio, the equipment options for building one, and...

Join David as he interviews special guest Evan Massoud from FredTV about how he produces sports broadcasting through OBS.

Join Tyler and Kyle as they talk about how companies, brands, and organizations can learn from College Sports. Listen to the boys talk about Deion Sanders' new initiative at Colorado, the impact of announcements on social media, utilizing your company's reach, ad more! Check out 5ToolProductions.com for more!

Lets talk trends!! On this episode of The Create Smarter Podcast, we discuss how creators are taking over the TV space, how to define yourself as a brand, gaining the trust of your audience, and more. Join Marisa, Connor, and Tyler as they discuss some Creator Economy Trends to watch for in 2023! For more info visit 5ToolProductions.com

Our team had the opportunity to work on a video centric Honor a Mentor campaign with Brandeis University titled "Tuesdays at Brandeis". Lindsay Roth, Director of Direct Marketing & Participation at Brandeis University, sat down with Phil to talk about the creative process that went into planning the project, the results of the campaign, and how you can replicate this at your own institution.

Do you need to touch grass? Are you going to be real in 2023? What does any of this have to do with the video and social media trends for this year? You are not going to want to miss the latest episode of the Create Smarter podcast by 5 Tool Productions. In this episode, the squad of Marisa Uluski, Brooklyn Murdick, and Kyle MacNaught expound upon growing trends in social media and video. They bre...

"Everybody and their mothers has heard about AI by now..." says 5 Tool Production's Connor Clougherty. Artificial intelligence has taken tech headlines by storm, so to stay trendy and to nerd out, the boys at 5 Tool talk about AI in the realm of video production. Is it our friend of foe? How can we use AI as a tool in our work? Listen to this convo and learn some tips and tricks on how AI can pote...