"Crack the China Code" Podcast - Rossella Pfundt

In this episode, I will break down indispensable insights for owners and managers of high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2026. Right now, you see your focus market not performing as it did, and you might, and you would like to find more information about the Chinese FIT Luxury Market Segment coming to Europe; however, you might...

Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series This episode features the second part of my fully booked ETOA webinar , “Crack the Luxury Tourism Code 2026 – Learnings from 2025 for your success in 2026,” held on the 2nd of October 2025 and moderated by Tom Jenkins, CEO of ETOA . With 500 signups and more than 200 par...

Highlights from my fully booked 2 October ETOA webinar with Tom Jenkins, CEO of ETOA — now available as a special podcast series . Chinese luxury FIT travelers represent a major opportunity for European high-quality tourism-related businesses in 2025. If you're in hospitality, retail, destination management or premium experience delivery — this episode is your roadmap to take action before th...

 If your luxury tourism business in Europe is seeing record visitors — but turnover is flat — you’re not alone. The problem? You’re not attracting the right travelers . In this episode, I break down the exact segment most European boutique hotels, retailers, DMCs and service providers are still missing:   Chinese Free Independent Luxury Travelers — the highest-spending visitors in Europe this summ...

In this episode, I break down the latest research and actionable advice for medium-sized, high-quality tourism-related businesses in Europe to make an informed strategic decision for 2025—should you start focusing on Chinese luxury travelers?    With ongoing uncertainty in traditional markets like the U.S., now is the time to explore growth opportunities with Chinese outbound tourism. If you'...

In this episode, I will break down indispensable insights for owners and managers of medium-sized, high-quality tourism-related businesses in Europe to thrive with the RETURN of Chinese luxury travelers in 2025. You might feel overwhelmed with mixed news about this market and are seeking straightforward insights to decide whether to focus on it and how to get started easily. This episode provides...

Get ready to uncover essential insights as an owner or manager of a medium-sized, high-quality tourism-related business in Europe! In this episode, we explore the critical factors for thriving with the return of Chinese luxury travelers during the upcoming Golden Week travel period and beyond in 2024. The essential question is: Are Chinese luxury tourists returning to Europe in the fourth quarter...

In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the return of Chinese luxury travelers in Europe this summer travel period and beyond in 2024. The essential question is: Are Chinese luxury tourists returning to Europe in 2024? You hear so many different news and you feel a bi...

In this episode,  Antoaneta Becker from the China-Britain Business Council  (CBBC) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chinese luxury travelers in Europe in 2024 and beyond. Is there a seasoned organization assisting European luxury tourism-related - businesses in tapping into the...

In this episode, I will break down for you, as an owner or manager of a medium-sized high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe this spring and beyond in 2024. The essential question is how is this market developing – you hear so many different news and you feel a bit overwhelmed with all the information....

In this episode,  Jay Munro Michell from the European Tourism Association (ETOA) joins me to dive into essential insights for owners or managers of high-quality tourism-related businesses in Europe, aiming to thrive with the return of Chinese luxury travelers in Europe in 2024 and beyond. Is there a seasoned organization assisting European luxury tourism businesses in tapping into the Chinese luxu...

In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, indispensable insights to thrive with the RETURN of Chinese luxury Travelers in Europe in the new year 2024. Are Chinese travelers coming back to Europe in 2024 and how is the outlook? What is the impact of Chinese travelers coming back to Europe on your business success in 2024...

​Uncover in this episode the secret insights from the market research done by renowned research institutions like the European Travel Commission and Alipay mobile payment about these new travelers coming to Europe and discover how to use these latest insights to take your business to new heights during this ongoing winter season and beyond You may already be aware that the first wave of Chinese to...

Get ready to uncover the latest confidential market research knowledge from renowned consulting firms on the return of Chinese luxury travelers to Europe in 2023. You may already be aware that the first wave of Chinese tourists has graced Europe's shores since China opened its doors to travel in January 2023. But what you might not know are the top reasons drawing these travelers to Europe an...

In this episode, I will break down for you, as an owner or manager of a high-quality tourism-related business in Europe, all the relevant insights about the latest wave of Chinese outbound tourists returning to Europe in 2023. What is the impact of Chinese travelers being back in Europe for the Summer travel period on your business success? Is this segment primarily composed of one-time buyers, le...

Get ready to uncover in this episode whether Chinese visitors who have returned to Europe since the May Holiday are the ideal target segment for your high-quality business. In this episode, we will explore whether this new wave of Chinese visitors demands your immediate attention in order to boost your revenue. Throughout this episode, I will provide you with in-depth insights to address these per...

Uncover in this episode the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023. As a high-quality tourism-related business in Europe, you're seeking to increase revenue, offset rising energy costs, and decrease spending power among your customer base. You're looking for the right target segment, one that's ready to spend big on travel and shop...

In this episode, I will break down for you an owner or manager of a high-quality tourism-related business in Europe all the relevant insights about the latest insights on the first wave of Chinese outbound tourists returning to Europe in 2023  As a high-end tourism business in Europe, your goal is to increase revenue and counterbalance the effects of rising energy costs and decreasing purchasing p...

In this episode, I will uncover for you an owner or manager of a high-quality tourism-related business in Europe all the key insights – if Chinese consumers are the right target segment for your high-quality business in Europe to focus on in 2023.  No matter whether you are a luxury hotel, high-quality department store, luxury retailer, jewelry store, or another premium tourism-related business, y...

In this episode, I'll show you how you, as the owner of a high-quality European tourism-related business, can attract Chinese luxury consumers during the Chinese New Year Travel period in Europe and how this target market can increase your turnover during the low travel season in Europe. Regardless of whether you are a hotel, department store, luxury retailer, or another tourism-related busin...

In this episode, I will break down for you what you as a European tourism-related business owner can expect from the Chinese outbound tourism market in 2023. You realize since mid-2022 there are a lot of news about the Covid policy in China and of course, this also has an impact on the Chinese outbound tourism market. -For many European businesses, it is unclear what to expect from the Chinese tou...

In this episode, I will uncover for you how you as a European tourism-related business owner can attract Chinese luxury visitors in Europe during the golden week and why this target segment can boost your turnover during the low travel season in Europe. You realize as a European tourism-related business that in the low travel season in Europe, there are fewer revenues for your business no matter i...

In this episode, I will reveal to you how you as a European business owner can crack the code to reach and to sell Chinese luxury shoppers online so that you can unlock the financially most attractive market in the world. You realize as European luxury brands department stores or retailers that the Chinese outbound tourism market did unfortunately so far not bounced back from the COVID crisis. Rig...

In this episode, I am uncovering for you whether or not the top tourism-related industries in Europe are targeting Chinese consumers right now? Uncover the secret success formula from the industry leaders in Europe on how to attract Chinese consumers to learn from the best Stay tuned. in this episode, I will deliver you all the relevant insights ready to implement into your marketing strategy Key...

In this episode, I am revealing with you whether Chinese female consumer or their male counterpart, who is more relevant for your business in Europe. Uncover the relevant insights in this episode that will help you to set the best focus to maximize your sales potential. You might assume this information cannot be so crucial for your business. But, you will be surprised to realize how important thi...