Rossella Pfundt

"Crack the China Code" Podcast - Rossella Pfundt

Business EN ↓ 36 episodes

Crack the China code is a podcast dedicated to helping European tourism-related business owners and European consumer product businesses to unlock the Chinese outbound tourism market and the Chinese eCommerce market. I am Rossella Pfundt, and I hold an MBA from the Fudan University in Shanghai, I have worked for more than a decade as a China market expert. I have helped a lot of businesses and associations in Europe to build up their successful- strategy for the Chinese market. In crack the China code I talk about the best strategies, latest insights, behind-the-scenes secrets, and mindset shi...

Author

Rossella Pfundt

Episodes

Chinese Consumers for European Hotels Secrets 21.05.2022 12:39

Chinese Consumers for European Hotels Secrets In this episode, I am sharing with you why as European Hotels Chinese consumers are right now a rewarding target group to focus on. You might assume this target segment can not be so interesting for your business as European Hotel. But, you’ll be surprised with what you’ll learn in this episode. Key insights you will learn: - The relevant facts and f...

European Retailers - Crack the Chinese Consumers Code 13.05.2022 10:29

In this episode, I’m illustrating to you why as a European retailer you should not miss out on attracting Chinese consumers right now. You might think this target segment can not be so interesting for your business as European Retailer or Shop owner. But, you’ll be surprised with what you’ll learn in this episode. Key insights you will learn: - The relevant facts and figures about the Chinese cons...

The Payment Options secrets revealed 03.05.2022 20:11

In this episode, I’m revealing why traditional payment options that your business offers do not work with Chinese consumers. You might think that the credit and debit cards you already have are enough. But, you’ll be surprised with what you’ll learn in this episode. Key insights you will learn: - Why do you have to adjust your payment acceptance strategy to get the attention of Chinese traveling...

The Power Channel Secrets 22.04.2022 11:31

In this episode, I’m revealing insights about the most popular channel through which Chinese consumers living in Europe find their next holiday destinations. I’m sharing this ultimate tool you should not miss out in your marketing to get them talking about your business. This channel is more powerful than any other social media network. Key insights you will learn in this episode: - Get to k...

Master the way to be found 08.04.2022 8:59

In this episode, I am sharing with you all the insights you need to know about how do Chinese people search for information regarding their next holidays or shopping trips. I’m revealing the ultimate tool that you should be in to be found by Chinese consumers living in Europe. The key insights you will learn in this episode: - Get to know exactly how Chinese consumers are researching their holiday...

Cracking The Visbility Issue 01.04.2022 10:38

In this episode, I’m uncovering for you why your business is invisible to Chinese consumers and how you can fix that. I will talk with you about the right social media channels to grab the attention of Chinese consumers. Key insights you will learn in this episode: - Why your business is invisible to Chinese consumers. - Discover the best social media tools that will unlock this target segment fo...

The Right Timing is the key for the success 24.03.2022 16:02

In this episode: I’m going to share with you how promoting your business at the right time is essential to tap into the Chinese tourist market as a European business owner. I will talk with you about the "right timing" to grab the attention of Chinese consumers: Key insights you will learn in this episode: · Why do you need to adjust your timing to promote to Chinese consumers. · ...

Low hanging fruits part 2 – an ignored target audience you should not miss out 17.03.2022 17:04

In this episode: I’m going to share my secrets with you on how to grab that “low-hanging fruit” and tap into the Chinese tourist market as a European business owner. I will talk with you about the often "ignored audience" of Chinese high-end consumers living in Europe. Key insights you will learn in this episode: · Why you should focus on this Chinese high-end consumer living in E...

Low hanging fruits part 1 - an overseen target audience you can benefit from 15.03.2022 14:42

In this episode: I’m going to share my secrets with you on how to grab that “low-hanging fruit” and tap into the Chinese tourist market as a European business owner. I will talk with you about the often "overseen segment" of Chinese students living in Europe. Key insights you will learn in this episode: · Why you should not overlook Chinese students living in Europe · The spen...

Attracting Chinese consumers will massively benefit your turnover 14.03.2022 12:36

In this first episode, I’d like to share with you the significance of the Chinese consumers market for your Europe-based business. I will break down for you the relevant insights you need to know to decide if this market – is the right one for your business to focus on. I’ll also tell you about a competition I have ongoing right now to celebrate the launch of my new podcast with you! Key insights...

EPISODE 0: Welcome -why the Chinese consumer market needs your attention and how to get into this market? 28.02.2022 3:02

Announcing: THE New Podcast for the EUROPEAN TOURISM RELATED & EUROPEAN CONSUMER PRODUCT INDUSTRY to GET into the CHINESE CONSUMER MARKET - the most lucrative market of the world. What Is the Content of the Crack the China Code Podcast? It is a solo show format - where I want to deliver you weekly insights about how you as a European business owner can attract Chinese consumers in Eu...