Coworking Community Builder Daily

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So why is the language we use on our website so important? It's important because it shapes our being and our culture. When you have a coworking space, a community, or any membership group, one of the first places people will interact with your space is by reading your website or something...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Beyond Productivity: The True Role of Safe Spaces in Coworking and Community. A safe space is a theme that has come up repeatedly in the hundreds of episodes of Coworking Values Podcast. You'd think it would free beer and fuse ball tables. People say they need a safe space. Some of that is...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com The secret to effective marketing isn't in telling your story. Many people get caught up in brand storytelling, thinking it's relatable, but it often becomes self-indulgent and exhausting. No one cares about your story unless it resonates with them. Sure, it could establish a background of...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How many emails do you have to send to your audience before they buy something? In a coworking context, it could be as many as 15 or 20, and I would reckon it's even more than that. People will join your email list because they're looking to get something from you. If that email list is jus...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, have you ever wondered why some community spaces thrive and some are just a bit s**t? A lot of it comes down to community, and you know, we say a lot of community is the key, and in this respect, it is so. When there's more collaboration in coworking spaces—and when I say collaboration,...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, something that frequently arises is how I can better engage my community. Whether it's a coworking space or a community, these three simple things will help achieve that. And don't ask anyone else about engaging people until you've done and tried these things. 1. Make sure to host event...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, every conversation this week has been about boundaries, whether it was online events I attended about self-care. Chris Marr talked a lot about boundaries and setting them up with people. Stacey from the Tribe Coworking talked about setting boundaries in her coworking space. Boundaries a...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com If you had to pick ONE marketing tool for your coworking community, it would have to be on an email list. 🔗 Links and Resources: 🛜 https://berniejmitchell.com 🎙️ https://coworkingvaluespodcast.substack.com 🎪 Luma: https://lu.ma/LondonCoworkingAssembly 🟢 Grammarly https://bit.ly/FreeMont...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So why is the coworking industry like the hospitality industry? One thing we never talk about in our euphoria about coworking in the hospitality sector is that on the journey from Auguste Escoffier to Will Guidara, family-sized portions of the hospitality industry became utterly middle-of-t...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com So, how many leads does your coworking space need to make a sale? It depends on the size of your coworking space because the bigger it is, the more leads you need and the lower the conversion rate. You probably need fewer leads than you think. When you work out what that figure is, you can...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Prioritising Values and Community Over Branding for Small-Town Coworking Spaces So, I was talking to someone who wants to start a coworking space in their tiny village. They were getting all wrapped up in the brand, identity, and marketing stuff like that. In those types of situations, you...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com That sustainability word. It is one of the core coworking values. In a recent Coworking Values Podcast with Dina Sierralta, we discussed how the German Coworking Federation has adopted the 'sustainability' word and value for the year. Sustainability goes beyond crowd-pleasing, marketing gim...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com If you had to pick one marketing tactic to implement for your business or community, it would be to have an email newsletter. An email newsletter sent regularly is the most powerful thing you can do. By dedicating time to craft your newsletter, you gain a deeper understanding of your busine...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How do you attract new members to your coworking space? One of the simplest things to do is to have what @michaelport calls an "Always come to event." So instead of saying: "Yeah, pop in some time!" You say, "We have this writing club on Wednesday." Or We have this community lunch every Tue...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Consider your coworking space's meaningful role in creating a sense of community in your local area. It has way more meaning than a workspace for people. It serves as a distinct platform, bringing people together in a way that was traditionally only seen in places where people gathered at p...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com You spin and juggle many plates as a community manager in a coworking space or a neighbourhood workspace, particularly a smaller one, like a micro or small business. One way to better use your time is to learn how to use the software you have. The more you can get out of the software, the m...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Do you have a sales problem, or do you have a marketing and communication problem? You must know that people are researching you before they set foot in the building or book a call. At least 80% of the buyer journey happens online. So when people get to your coworking space, it's a gut feel...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com There was a time when 80% of the coworking spaces in London were in zone one. And only the truly visionary and daring would open a coworking space in zones six, five and four. I've spent most of my life living in London's zone four, and finding a local coworking space has been difficult. Bu...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com There are so many businesses; this is a UK stat: 20% fail within the first year, and 60% don't make it past five years. What can you do to prevent that? You can do many things to avoid that. But an easy one is getting together with other people who are going on the same journey. Time and ti...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com This is about getting people together before you start your coworking space and gathering them around a table to work. And it doesn't have to be precisely the building you will be in. It can be a bit crappy compared to the coworking space you will build to offer people when you open. But ga...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com How do you build that community in your coworking space, flexible workspace, or neighbourhood space? If you are responsible for this, you'll often have a job title like "community manager", but you're not managing people or things. You are aiding the environment where people will connect, b...

📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to "Bernie's Better Things" for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/ How do you practise the coworking value accessibility in your coworking space? Many people think you have to redesign your coworking space, and it costs millions of pounds. But Dom, from the Purple Goat Agency, who was on our London Cowor...

📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to "Bernie's Better Things" for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com/ Connecting with Your First Coworking Space Members So this is about the first few members in your coworking space and why they're so important. We've discussed this before, but the first few people who come to your coworking space will sh...

📩 Sharpen your coworking edge in 2 minutes a day - subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter— https://berniejmitchell.com Today is about a practice called "The 12 Week Year," which I'm sure loads of you know. My friend Karen and I have had a weekly accountability meeting every Monday morning since 2017. It started at the @WorkHubs coworking space in Euston. We...

We talk about the brand in this clip from our Coworking Values Podcast with Caleb Parker @urbanmba HQ in London. Caleb says: When asked, "What does brand mean to you?" I have to say I strongly believe in the brand. But I think many people misunderstand what it truly is. Many think of big hotel chains like Marriott and Hilton or companies like Nike and Adidas. Some might even think of personal bran...