Coworking Community Builder Daily

📩 Join "Bernie's Better Things," a no-fluff, no-pitch newsletter sent every weekday. ▶️ https://sendfox.com/berniejmitchell Beyond the desk: the real impact of coworking spaces on lives (a personal story.) So this is about impact. I was chatting with a coworking space owner, and they were devastated that they weren't making enough impact in the world. All they can see is everyone else razzed abou...

How do you start a coworking space? To start a coworking space, you need a simple tool: an email list. Get set up with an account on Mailerlite, Constant Contact, or, my favourite, Send Fox by App Sumo. Nearly every platform will give a sign-up form or landing you use to collect people's email addresses. You can even do this in CRM, too. I use Nimble, which includes a built-in email marketing serv...

📩 Sharpen your coworking edge in 2 minutes a day. Subscribe to Bernie's Better Things for a daily, no-fluff, no-pitch newsletter - https://sendfox.com/berniejmitchell ➡️ As part of a project, I looked at at least 250 coworking space websites the other day. 🤷🏽And it was unclear what many of you were offering. So many of you said the same thing. You had reoccurring themes like: 💡"The future of w...

How can you make more of an impact through your work? Who do you work with? Where do they live? How can you engage with them? What impact would be significant in your area, your geographical area, or your community? Can you do something to generate some ideas with some of your members? What type of impact would they like to make collectively or individually that you could operate at? Your business...

In this video, Lucy McInally shares her transformative journey with coworking, emphasising the profound impact of community. While it's her story, I can recognise so much of my path as a freelancer and finding a home 'in coworking' and 'in coworking spaces' since I first read the word 'coworking' in Tony Bacigalupo's group on Meetup in August 2008. I also want to add that the 'magic' Lucy talks ab...

We now have this category definition of hospitality and coworking in the hospitality industry, and I agree. I grew up in the hospitality industry and - love it - I still cut onions and mushrooms, like Chris Pope taught me a Five Star London kitchen in the 90s! (We used to call it catering, but that sounds less glamorous than hospitality.) I've always seen the similarities, but if your coworking sp...

Who's not in your event? Who's not in your party? Who's not in your coworking space? And sometimes you need to notice who isn't there. But we need to help each other to pay attention. ➡️ I'll give you an example: Years ago, 2014 was the peak of the #sharingeconomy gold rush. I ran this 'pucka' event and was so excited to have these four BIG names from BIG companies you use daily—what an EVENT COUP...

Do you do enough marketing for your coworking or co-living space? A few months ago, I popped across the border to Portugal to DINAMO10 in Viana do Castelo, and I got some coworking words of wisdom from our good friend Matthias. Matthias, a co-founder of the highly successful Coworking Bansko and Coliving Semkovo in Bulgaria, is a wealth of knowledge in the industry. He shares: So we should ask our...

Have you done everything you can to make your coworking space work? This question often surfaces when we feel our efforts aren't seeing the desired results. I was talking with some AMAZING people with 'coworking space impostor syndrome' - if only they had free beer, a helicopter pad and a house band, they could do more. (They don't need any of that stuff - they are lovely as they are.) But also, t...

How do you build online trust for your coworking space? In the past, I've helped people make websites for coworking spaces that tout innovation, high-tech, global communities, high growth, and high net-worth individuals. Remember, marketers ruin everything...🤣 Then, when you get inside the coworking space, you will see loads of copywriters and hairdressers. (To be clear - I know a few copywriters...

How do you maintain your competitive edge in the ruthless coworking market? So, in London, more coworking spaces are opening up. And some better-funded people are just landing in town and eating everyone's lunch for a laugh. They're doing crappy things like paying for the search word that is the name of the local coworking space that's more established, so they appear above it. (Any time I see a c...

You've got me. Who's Got You? 🦸🏻That is what Lois Lane shouts at Superman in the 1978 movie as he catches her as she falls from a helicopter stuck to the side of a building. But who has got you? Because, as a coworking space owner or manager, taking care of your members is exhilarating. When I was doing that, I'd give so much to it, and it drained me and burnt me out. (And I still loved it! - I...

Why are the images you use so crucial for your coworking space? The images we use on our websites, blogs, and social media are essential to convey trust. 📸 You know a picture tells a thousand words and all that... 🤮 And marketers (like me) ruin everything - read on: If you go to a website like Unsplash and you see that the same coworking space photo has been downloaded half a million times, the...

What are the constraints you have to run your coworking business with? So, I was chatting to more than one coworking space owner last year who said something like: 🦄"If only I had XXXX - I'd be able to do more." I hear this from fellow creators, too. No matter what computer, phone, CRM, payment system, or podcast mic I have, I'm forever fantasising that if I had the next version, I would be faste...

Who is your coworking space really for? Is it for someone seeking "innovative global solutions and best practise?" Or Is it for a regular human being seeking connection, meaning, change, and somewhere to do their work? It reminds me of this story from Brené Brown's work, where she was asked to speak at a conference and told she had to wear 'business loafers' or something like that. Brené was about...

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Is a desk in a coworking space worth it? As a coworking space, are you selling a desk or something else? Ok. You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that's my business. But as a member, what am I buying? I've ren...

What is a desk in a coworking space worth? But are you selling a desk or something else? Ok. You ARE selling a desk, and when you run a coworking space, you can quickly think, I need to sell this many desks, and that's my business. But as a member, what am I buying? I've rented a desk in a coworking space for over ten years, paying for the chair and the desk. It's where I do my work. But the value...

Have you got a collaborative habit? That is a book by Twyla Tharp, who's a world-renowned choreographer. Twyla talks about all the projects she's worked on, including collaborations with Billy Joel, Jerome Robbins, Mikhail Baryshnikov, Bob Dylan, Elvis Costello, David Byrne, Richard Avedon, Milos Forman, Norma Kamali, and Frank Sinatra. They are successful, and they all come down to collaborating...

Do you have coworking space imposter syndrome? I've met so many people at events who run beautiful little coworking spaces, and they say something like: "I'm not a 'real' coworking space; I shouldn't really be here." or "I'm not one of those more significant or genuine coworking spaces." Think of this as the equivalent of a beautiful family-run guest house in Brighton saying, 'I'm not an actual ho...

How do the words you use on your website make you disappear? In a world of devastatingly bland business jargon, the way to disappear is to use the exact words as everyone else because you think they make you look like a grown-up business person. 🧟Franken-speak and meaningless catch-all language🧟 We've all seen those websites that boast about their "great customer service" or "outstanding quality...

What if everybody could walk to work? For 15 years, I lived in the London Borough of Redbridge. Since I started going to coworking spaces in 2010, I always went into Central London. But I was ALWAYS looking for something nearer to me so I could spend less time travelling and do the school run for #supercoolson. But it seemed 'normal' to be jammed into a central line tube train from Gants Hill to L...

What can you STOP doing today in your coworking space that you don't need to do anymore? Subscribe by email @ https://berniejmitchell.com/ We start doing tasks and processes and then carry on doing them because they become a habit. For example, someone who used to work for you set up a system, and it was built around them, and everyone keeps on doing it that way - even though the person has left....

🔔Boost your #coworking & #community building skills with my 2-min daily #email: https://berniejmitchell.com Can you imagine how mind-numbingly boring it is to look through websites or coworking spaces when you want to find a place to work? Because they all say things like: -Free WiFi! (Which is like boasting you have a bathroom!) -Innovation! (Really?) -Unique community! (I know you say this with...

#shorts What is the best event to hold in your coworking space for European Coworking Day? You can run anything from two people having a cup of tea to two hundred people break-dancing! There are big events in big cities, and then small local spaces like @thetribecoworks and @fentocoworking hold Creator Write Club and lunch to welcome people into their spaces. The @europeancoworkingday website has...

What if we stopped thinking of vulnerability as exposing ourselves to endless criticism and started seeing it as the courage to say, "Here, I made this"? Too often, people confuse vulnerability with defencelessness—like reading Amazon reviews and letting a few harsh words derail their work. But that's not what it's about. Vulnerability is creating, sharing, and accepting that not everything is for...