Course Creation Bites

Show Notes: Let's talk all things Facebook advertising.      Facebook ads are incredibly powerful when it comes to building your list and selling your program, but I am the first to admit that they are not my zone of genius. This is why I have the amazing Bianca McKenzie on for you.  Bianca is a  Marketing agency owner and Facebook advertising strategist.   She helps entrepreneurs by taking t...

Show Notes: Keeping students engaged and re engaging students once they have dropped off are two completely different strategies, which is why I have covered them in separate podcasts.    The first thing to remember is that it is completely natural that some people will drop off.   Things happen, and there is no such thing as 100% completion.    The second thing to remember is that they will alrea...

Show Notes: Many people have asked how to keep their students participating in their program.   The short answer is that it's natural to have some drop off the longer a course runs.  However, if you know who is completing your course, you can design it to help your students stay engaged using some simple but effective strategies: What do they want to know?  What is the gap in their knowledge...

Show Notes: Understanding the legal requirements when running a course can feel overwhelming to say the least. So this week we are jumping into some of the things you'll need consider for your course terms and conditions, with the wonderful Emma Heuston. Emma Heuston is a lawyer, author and online business entrepreneur. 10 years ago, Emma was on the traditional lawyer corporate path with an o...

Show Notes: I talk a lot about course mapping.  It's one of my most popular services, it's the starting point for most of my client work, and I highly recommend it for all course creators before you start to build out your content.  So in this weeks episode we're digging into a few key points about course mapping.  What is a course map?     It is a document that outlines all the mod...

Show Notes: In this episode Mel Daniels talks to us about using a lead magnet to promote your course.  Mel Daniels is a Content Strategist and Coach who loves to understand ‘why’. Even past her toddler years, she always asked why. She wanted to understand why things worked like they did, why people acted a certain way and why she was the only one who loved peanut butter and sultana sandwiches. Her...

Show Notes: Are you students already taking too many courses or don't have enough bandwidth to complete your program?  In this episode, we talk about Course Fatigue - when your target audience is simply "over" courses or are looking for other options - and how we manage it as a sales objection. Action Step: Think about your audience - do you think course fatigue is something they ar...

Show Notes: Welcome to another takeover episode of Course Creation Bites with special guest Jenn Donovan! Online courses don't magically sell themselves (as much as I wish they did) so this week we're looking into marketing your online course, with the wonderful Jenn Donovan. Jenn Donovan: ex-lawyer, ex-retailer, and now a marketing thought leader, coach, and mentor for small businesses....

Show Notes: Do course completion rates matter?  This great question came from the Content Into Courses Facebook Group .  In this episode, we discuss the effects of notoriously low completion rates and whether completion rates really matter in a successful course. Action Step: Go away and find your completion rate numbers and find out WHY your completion rate is low through a feedback cycle. Connec...

Show Notes: Can you have TOO MUCH course support?  This great question was raised in the Content Into Courses Facebook Group and really made me think!  So, in this episode, we have a chat about whether you can offer too much support and determining how much support is just right for your course. Action Step: Think about how many methods of support you have and how much time is absorbed in the supp...

Show Notes: What makes a course, a course?  In this episode, we talk about the 5 differences between just content and a really good course: Structure and order Guided implementation Support Assessment Feedback Action Step: Have a think about the 5 differences and apply one of them to your course.  Once you've done that with one, have a think about if and how the others can be applied to your...

Show Notes: Building a course can be a long journey, so how do you stay motivated to get it finished?  In this episode, I'll take you through my 4  favourite strategies you can use to stay on track: Accountability - tell people! Put a deadline on it Celebrate each baby step Schedule working time Action Step: Use at least one of the motivation strategies - tell someone else that you're go...

Show Notes: Is your head overflowing with ideas for courses right now?  In this episode, we talk about the fact that the biggest thing that might be stopping you from creating your course is knowing how to choose which one to build first. Action Step: Stop and have a think about whether you're building the right course and whether it fits inside your business model. Connect with Sam Winch Abo...

Show Notes: How do you know if it's the right time to create a course?  In this episode, I dig into some of the signs that you might be ready to get started. Action Step: Take a moment, take stock, and see if it really is time to create a course. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on social...

Show Notes: We've got a big season coming up! This time we're focussing on making your course bigger and better.  We'll look at strategies within your course like student engagement, but we'll also look at strategies outside of your course like sales and marketing. Action Step: Pop on over to the Content Into Courses Facebook Group and share with us "What are your intentio...

Show Notes: Courses don't take time off... but I do, and you should, too.   In the last episode of season 1, we're talking about leveraging your time and building courses that fit your business strategy. Action Step: Stop and have a think about how you want courses to work for you and your business. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Inst...

Show Notes: What will everyone be doing with their online courses next year?  In this episode, I've shared some of my insights and my predictions for the year ahead. Action Step: Stop and take stock of what has happened this year and then look forward into 2021.   What will work better for next year?  Are there courses you want to change to make them better?  Are there courses you want to cre...

Show Notes: Let's take a moment to take stock of the year that was... and what worked in the world of course creation. ---- Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at samwinch.com.au Or connect on socials. Simply look for samwinch... no one else is silly enough to be named after a lunchtime food. 

Show Notes: In this episode, we look at how you can use courses as a part of your business model to support your existing products and services. Action Step: Take a moment to think about your existing services or products and consider whether you could build course content around that. Connect with Sam Winch About Your Online Course: Content Into Courses Facebook Group Instagram Find out more at s...

Show Notes: Let's have a chat about reviewing your course.  In this episode, we discuss how you can improve student outcomes, streamline your content and improve course processes through a simple course review. Action Step: Start thinking about your process from beginning to end and whether it's doing what it's supposed to do.  Are your students getting the outcome they should get?...

Show Notes: To get the best results, your students need support.  In this episode, we talk about supporting your students throughout your course - and no, that doesn't just mean group calls and Facebook groups. Action Step: Think about how you're currently supporting your students through your course and if there is a better way. Connect with Sam Winch About Your Online Course: Content I...

Show Notes: Welcome to another takeover episode of Course Creation Bites with special guest Rose Taylor! Rose chats about about all things cashflow, including what you can claim as income and what is expense. Rose Taylor is Founder of Biz Mama Books and is a Registered BAS Agent and Bookkeeper. Rose goes against the industry and empowers mums in business by teaching them how to manage their own bu...

Show Notes: In this episode, we talk about the difference between launching a course (specific start and end dates) and running an evergreen course (complete when you want).  Let's weigh up the pros and cons! Action Step: Think about the differences between launching and evergreen and how the strategy behind them will benefit or affect your business.  Make a strategic decision that is right f...

Show Notes: So, you've got a course you want to create, which is awesome - but where do you even start?  In this episode, we chat about the first 3 steps you need to take to get on your way. First 3 Steps: Decide your course outcome Map out your teaching path Validate the idea with a waitlist Action Step: Come up with a single clear outcome.  Roughly map the things you think you need to teach...

Show Notes: In this episode, we are looking at TIME.  Finding time to get everything done can be tough, so let's look at how you can make progress in your course creation journey with a little bit of clever planning. Action Step: Reflect on your current workload - be honest about your time.  Schedule time in your calendar, block it out, for course creation.  Have a go at batch recording! Conn...