Course Creation Bites

Show Notes: Repurposing – Using something that already exists for another purpose.  Most people I talk to have a huge amount of content that they have already produced for blogs or books or podcasts, and the good thing about that when creating a course is it means that you don’t need to start from scratch.  The truth is you probably have a huge amount of content that could be easily repurposed.  T...

Show Notes: The 4 Stages of Competency is a model based on the premise that before learning something, learners are completely unaware of what it is that they need to learn and they move through 4 psychological stages before achieving full competence.   In this episode we'll look at these 4 stages and how these impact you selling and running your course.  Unconscious Incompetence – You don’t...

Show Notes: When it comes to course creation, people seem to have an urge to make things more complicated than they need to be, so let’s talk about keeping things simple.  The first thing you can do to keep it simple is to use what you already have.     The second thing you can do is to keep it small.  Good quality content is important, but there doesn’t need to be a lot of it - there just needs t...

Show Notes: Let’s talk about getting online fast.    What do you do when you are in a position where you need to get a course online fast? The first thing you can do to speed up your production time is to get clear on your outcomes and modules.   This will make your content creation process much faster.  The second way to speed up your production is to understand that content creation takes time....

Show Notes: Let’s talk course type and price points.   There are three major styles of courses around at the moment.   The Tiny Offer($0 - $100): An entry component to a major course & should be value laden.    Will suit you if you have higher priced content that you want to build a warm list for – it’s great for attracting new clients to check out your content and to build that know, like and...

Show Notes: Online courses don’t work.  This seems like a strange thing for an online course creator to make – but if you look at the stats this is something you could easily think. The truth is online courses can work and do work, but it is worth considering some of the reasons that they don’t work so that we can improve those things.  Initial course login process is complicated/delayed.  In that...

Show Notes: The question I have been asked is – Will online courses replace traditional, classroom style classes? – and the answer is no.   Online courses are not the death of traditional courses and I believe will not replace face to face learning.  They are not the same.  This is because: While you can teach technique online, you cannot correct/influence technique online.  You can’t provide  the...

Show Notes: In this episode I take you behind the scenes in a client's course. This week we are talking all about The Seedling Group. You can find out more about their amazing work here: https://www.theseedlinggroup.org/ The program we are looking into is called the Billabongs of Knowledge Training by The Seedling Group.    The Billabongs of Knowledge Training is a series of 8 modules, each a...

Show Notes: So often we aim for a standard that just doesn't exist.  Are you waiting for your course to feel 'finished'?   Today we are going to talk about one of my favourite sayings:  Progress over perfection.   Course creators often wait for something to be finished or perfect or done before releasing their course to their students.   Unfortunately though, that is a standard that...

Show Notes: Let’s talk all things Notion.    If you are not familiar with Notion, it is an all-in-one workspace.  It can do just about anything you want it to do – it is a single space where you can think, write and plan anything you want.   It takes planning and project management to the next level.    If you haven’t looked at Notion, go have a look – the link is: https://www.notion.so/ Notion ca...

Show Notes: Let’s talk all things time.    Research shows that the main thing that gets in the way of people creating their course is time.  Finding the time to create new content or new course material is hard, especially when you are already busy with client work.   I want to share with you some of the things I use to create my own courses. External deadlines.   You will find that with an extern...

Show Notes: In this episode I'll take you behind the scenes in Kim Dunn's course, Essential Self Care for Psychologists. Kim is a psychologist who has a large network of psychologists and clearly knows her target audience and their needs.    It makes such a difference when you are going through a program that is written for exactly the people it is intended to reach and help, and that is...

Show Notes: What I want you to think about today is what you can sell people before they buy your course, product, or service.   How can you use courses to help prime your audience for the courses you really want them to buy that might be bigger, or more expensive, or that they aren’t ready for yet?    These are likely to be freebies or lower priced programs that are an ideal lead into something y...

Show Notes: In this week’s episode we are looking at the different ways you can use courses as upsells to increase your profit margins and your sales.  Upselling is taking what was going to be a sale of an original purchase price and increasing the sale price.  For example, at McDonalds, how many times have you been asked “Would you like fries with that?” or “Would you like that in a meal?”  There...

Show Notes: Today I want to talk about the delivery content you can use in your course.   I see so many people putting off releasing their course because they haven’t recorded a video, and so what I want to say to you is this:  You don’t have to use video! When you start planning the type of content that you are going to create for your program, I want you to think about two things: What suits you...

Show Notes: This season we are going to move away from the theoretical and look instead at what people are doing in the industry, courses that I have loved, what is working and also some course reviews that I am working on with clients currently.    Today I’m going to take you behind the scenes and give you an insight into a course review.   The client that I am working with in this example is mov...

Show Notes: Welcome to the wrap up of Season 2.  Today’s podcast is a quick summary of the highlights of Season 2 and a big thank you to the guest speakers who took the time to come and present throughout the season.  In Season 3, I’m going to do things a little differently.  Firstly, my goal is to present what is most current when it comes to course creation.   Things are always changing, not jus...

Show Notes: No matter where you are in your course creation journey, there is a lot to be said for taking a pause and reviewing what you have done and what you plan to do.  1.       If you are thinking of creating a course and are at the beginning of your course creation journey, what I want you to do next is to write down exactly what you are going to teach in what order.   A course map is an ove...

Show Notes: This week’s podcast is the third in the series about sales, and is about what you can do to make a sale.    There are many strategies that you can use online - some better than others - but I want to focus on some important ones that we can use to ensure that your sales strategies are genuine and honest and grounded in good faith.  1.       Learning the difference between features and...

Show Notes: This is Part 2 in the series about Sales.    Having an audience is one thing but making them feel like the are nurtured and important is another.    So, what can you do to nurture your audience? 1.        Show up.  I’m not going to put a caveat on that because it completely depends on you and what works for you.    It doesn’t have to be all the places all the time, but you do have to b...

Show Notes: Over the next couple of episodes, we are going to talk about sales; and today we are specifically talking about increasing your reach and growing your audience.  It’s about increasing the number of people who hear you and see you and know who you are. Sales can seem like a numbers game, but you don’t necessarily need a huge reach, you just need the right reach.   I’m going to share wit...

Show Notes: While it's true your course should be all about your students, what I do want you to think about is you and your personality and your presence and what goes into making your course yours .    Today we are going to talk about how to bring you into your program.   You can outsource workbooks, pdfs, content – but you can’t outsource you.   If your course needs video or audio or those...

Show Notes: Most people I know go out of their way to build a good course and I don’t want to take away from what they are giving and what they are trying to do -so this isn’t coming from a place of being nasty or horrible.  Its more what I see people doing that I think could be done better.  The three big mistakes I see course creators make are: 1. Not truly understanding the needs of their audie...

Show Notes: Today we are going to be talking about ego - and this might be a little bit raw, so stick with me with this one.  This is your reminder that your course isn’t about you.  I hear warning signs from course creators all the time and its normally statements like ‘ I want ’ and ‘ I think ’.  There are a couple of ‘I want’ statements that are red flags and show that you need to adjust your t...

Show Notes: Everyone knows how important it is to test your course before you open it to enrolments, however testing comes down to more than just poking around and making sure it is ok. Here are the three things that I think you should be testing that you probably aren’t doing independently at the moment: The content : Is the content understandable for your target market?   You want to find your i...