Corner Your Market

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It is a set of factors that Google uses to assess the quality of content on websites. Websites with high E-A-T are more likely to rank higher in Google search results. In this episode, I will cover the following topics: What is E-E-A-T? Is E-E-A-T going to guarantee rankings? How do I create content so it is viewed f...

This episode is essentially a FAQ of sorts where I discuss some common questions that I get from business owners, entrepreneurs, and other marketers regarding digital marketing. I’ll be discussing: Q1 What are some effective social media marketing strategies? I’ll discuss how businesses can leverage social media to promote their products or services and build relationships with customers. Q2 How c...

Digital marketing is essential for small businesses today, but it can also be overwhelming. In this episode, I talk to Charlie Gurtler, co-founder of Big Tuna, a digital marketing company serving small business owners across the country. We'll discuss some of the biggest challenges small businesses face when it comes to digital marketing and provide tips and advice for overcoming them. We’ll...

Influencer marketing can be a very effective way to promote your company’s products and services. It might be able to help you reach a new audience and tap into an audience that is loyal, authentic, and aligned with your brand. In this episode, I discuss details of influencer marketing, and how a company like yours might be able to use influencer marketing to further its overall business objective...

Let's face it, digital marketing is too important for you to try and master yourself. You already have too much on your plate to run your business and get your marketing going. In this episode, I will talk about 7 good reasons why you should not try to do all your digital marketing yourself as a business owner: It's incredibly time-consuming There's a steep learning curve  You'...

Threads, Meta's newest social media contender, added 100 million users in just 5 days. Impressive? Sure. Sustainable? Not so much. Tune into my latest podcast episode as I break down the 5 forces that will eventually kill Threads: Lack of clear purpose Forced adoption Brands/influencers vs. real people The market is not asking for it Doesn’t address Twitter's core issues I'll also d...

In this episode, I talk to Jonathan Pathuis, from Cast and Hue. We discuss the concept of jobs-to-be-done and why understanding human behavior and the way they choose to 'hire' a product or service is fundamental to good marketing. In our conversation, we touch on: How understanding the functional, emotional and social needs of audiences helps get to the "why" behind your produ...

In this episode, I talk to Scott Steele, a real estate agent who has built an audience on YouTube through educational content. He has created over 100 videos in one year and has been adding value to his audience through his channel. He shares his content creation strategy, his approach to promoting his content, and his thought process in selecting the right channels for his content. He is a big be...

GA4 is a newer and more advanced platform than UA. It offers a number of advantages over UA, including a different data model, a wider range of reports, and better integrations with other Google products. However, GA4 is also more complex than UA, so it may take some time to get used to it. In this episode, I want to help you become better acquainted with this new platform. I will review the follo...

Amazon is huge - with over 30,000 Amazon storefronts and millions of products - it can be challenging to get your listing to show up on searches. In this episode we discuss what you can do as a business to optimize your product listing and your storefront - so you appear on searches and increase your business. I will cover the following: What is SEO on Amazon How is it done - the fundamentals of d...

Cookies are small text files that are stored on a user's computer when they visit a website. These files can be used to track users across websites and apps and to collect information about their browsing habits. There is a push towards a cookieless world - and not by those who hate it but by those who need the data but want to protect your privacy. In this episode, I discuss: What is cookiel...

We are at the halfway mark of 2023. It's a good time to assess the year so far and also make halftime adjustments for the second half of the year. In this episode, I discuss digital marketing adjustments you can make for the next six months (and beyond). I won’t just leave you hanging either, I will also provide practical solutions that can significantly improve your marketing.  In a nutshell...

Google doesn't specifically "love" WordPress as a platform for SEO, but WordPress has certain characteristics that make it a popular choice for search engine optimization (SEO) purposes. In this episode, I go over the reasons why Google has an attraction to websites built on WordPress. Specifically, we will discuss:  The main reasons Google loves WordPress when it comes to SEO. Whic...

There are more than 114 million active YouTube channels, with over 10,000 partners using Content ID – which includes broadcasters, movie studios, record labels, and more. YouTube has approximately 122 million daily active users, based all over the world. It turns out you don’t need to break the bank to get your business in front of all these eyeballs. In this episode, I will provide a step-by-step...

Following up on the discussion on factors you need to consider when selecting a SEO agency, in this episode, we will discuss five essential considerations when deciding to hire a PPC agency.  PPC can be an important part of your digital marketing strategy, and if you’re considering having an agency do this - I provide a very useful guide by covering the following: Address the main misconceptions a...

In this episode, we will discuss six essential considerations when deciding to hire an SEO agency. Search engine optimization plays a crucial role in the success of your online presence, and finding the right agency can make all the difference. Before you hire a SEO agency it's also important to understand why you might want to outsource your SEO as well as the benefits you might get by outso...

In this episode, I have a conversation with Meredith Dennis, a seasoned Marketing Pro with a 16-year track record in B2B strategy development and implementation. She has a genuine passion for customer satisfaction, and over the past five years, Meredith has excelled in leveraging a Product Marketing approach to devise successful Go-to-Market (GTM) strategies for early-stage startups and EdTech sol...

Recently “..in an attempt to distance from the deepening backlash, Anheuser-Busch has reportedly told U.S. beer distributors that it cut ties with the "third-party ad agency" responsible for the Mulvaney collaboration….The brewing giant reportedly sent a letter to hesitant distributors saying it has fired the marketing firm responsible…” This brings up an important question on how compan...

In this episode, we dive into the upcoming transition from Universal Analytics (UA) to Google Analytics 4 (GA4). With the official sunset of UA approaching on July 1, 2023, it's crucial to set up GA4 sooner rather than later to ensure a smooth transition. We unpack the terminology changes, including the shift from "views" to "engaged sessions" and "events & conver...

Joining us today is Bretta Provost, a remarkable individual who has carved her path from being a successful engineer to becoming a thriving entrepreneur. She graduated from the University of Colorado at Boulder with a degree in Civil Environmental Engineering and embarked on a promising career, working for esteemed firms in the Denver area. Seeking new adventures and eager to build a life with her...

This is part two of a two-part series where we cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How you create a strategic marketing plan....

This is part one of a two-part episode where we'll cover the key components of a strategic marketing plan, including SWOT analysis, competitive review, target audience profiling, digital marketing strategies, and measurement and analytics. We will answer these questions: What is a strategic marketing plan? What can you expect from a strategic marketing plan? How you create a strategic marketi...

In this episode, I dive into ChatGPT and its impact on digital marketing. Specifically, I will discuss the following: Mastering the machine prompts Conversing with the machine AI as a productivity tool What AI means for marketing Google's position on AI content ChatGPT and AI systems like it are great tools, but in the end, you’ll still need marketers to develop effective marketing strategies...

In this episode, we'll explore the various ways AI is transforming online advertising in Google Ads and Facebook Ads. We'll discuss advanced audience targeting, predictive bidding strategies, and personalized ad delivery, all powered by AI.  We'll delve into the benefits of utilizing AI in your digital advertising strategies, including increased ad spend and improved performance met...

Today we talk to best-selling author Rachel Keck about how she used digital marketing to write, promote and sell her book.  We discuss the strategies and channels and also get into the contents of her book, Everyone is Not Like You: Creating Authenticity and Connection In Today's Workplace.  Rachel Keck is a consultant and coach specializing in workplace culture. Drawing from her extensive ba...