Corner Your Market

In this episode I talk to Katya Allison about Influencer Marketing. Katya is an experienced marketer with a background in communications, digital marketing, content development, and influencer strategy. She has spent time as the COO of a digital marketing agency and cut her teeth in the corporate world as Business Communications Manager. According to a Forbes article, more than 50 million people a...

Over these past installments I’ve been focusing on a digital marketing education series for dental practices. I have covered the core tactics and best practices for dentists looking to succeed online. I cover the seven essential digital marketing tactics for any dental practice to succeed online. This series is intended to help dental practices with their digital marketing.  In an increasingly com...

This is a three-part series covering the seven game changing digital marketing tactics for dental offices. This series is intended to help dental practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a dental practice to be confused about what works, and what doesn’t work when it comes to digital marketing...

This is a three-part series covering seven game changing digital marketing tactics for dental offices. This series is intended to help dental practices with their digital marketing. As many in the industry know, there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air wi...

We focus on digital marketing on this podcast but many many small business owners face a host of issues running their business. As my old mentor once told me - increased sales solves all problems - that isn’t always the case. This is because a business can face operational hiccups, leadership conflicts, staff morale issues among others.  In this episode I talk with Shawn Richards, a business consu...

Over these past installments, I’ve been focusing on a digital marketing education series for veterinary clinics. I have covered the core tactics and best practices for veterinary clinics looking to succeed online. I cover the top seven digital marketing tactics for veterinary practices. This series is intended to help veterinary practices with their digital marketing.  In an increasingly competiti...

This is a three-part series covering the top seven digital marketing tactics for vet clinics. This series is intended to help veterinarian practices with their digital marketing. When it comes to digital marketing there is a lot of confusion and conflicting information. This can cause a vet practice to be confused about what works, and what doesn’t work when it comes to digital marketing.  In this...

This is a three-part series covering the top seven digital marketing tactics for veterinary clinics. This series is intended to help veterinary practices with their digital marketing. As many in the industry know, there is a lot of confusion and conflicting information around what works, and what doesn’t work when it comes to digital marketing. In this three-part series, I will help clear the air...

In this episode I will go over the ten email marketing do’s and don’ts to get the most out of your email marketing campaigns Email marketing provides businesses and organizations a powerful opportunity to cost-effectively reach their target audiences and ultimately drive revenue. Whether through personalized messaging or  real-time data collection, email marketing enables brands to tailor content...

This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing.  In this three-part series, I will help clear the air and the seven fundamental digital marketing tac...

This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing.  In this three-part series, I will help clear the air and the seven fundamental digital marketing tac...

This is a three-part series covering the seven essential digital marketing tactics for law firms. This series is intended to help law firms with their digital marketing. There is a lot of confusion and conflicting hearsay around what works, and what doesn’t work when it comes to digital marketing.  In this three-part series, I will help clear the air and the seven fundamental digital marketing tac...

Telling your company’s story can be powerful but not too many business owners and entrepreneurs know how to do it. While at first, it may seem not related to digital marketing, when you take a closer look it can be the foundation of a strong digital marketing strategy. In this episode, I talk to Amy Kendall from Hello Story and how she helps small businesses tell their story.  Amy Kendall is fasci...

With the saturation in text-based content (blogs), some industry experts are recommending starting podcasts as a way to stand out. If that is you and you’re thinking about starting a podcast in 2024 here are the five lessons I’ve learned in my short podcasting journey.  In this episode, you can learn why I decided to start a podcast. The five things I’ve learned along the way and what is next.  If...

Understanding your website's visibility and engagement should be a top priority, and Google Search Console provides invaluable insights to help guide your strategy. By leveraging the powerful metrics and reports Search Console offers, you can unlock meaningful data to optimize content, diagnose technical issues, monitor website health, and boost performance. I invite you to join me in an in-d...

In this episode, I talk to Ty Erickson, owner of Private Label Chocolate. Ty’s company makes branded chocolate to help your business stand out. Their tagline is “Be Memorable” by giving your clients, customers, or partners a branded chocolate. The high quality and taste of the chocolate mean they’ll walk away always remembering your brand.  Today Ty shares his experience growing the business using...

In this episode, I will review the metrics that matter most in GA4, Google's revamped analytics platform. I’ve structured this episode around key categories helping you to strategically track performance and pinpoint paths for driving growth. I’ll start by discussing acquisition metrics like source traffic channels revealing your best customer connection points. Next, we'll discuss engag...

Welcome back! This is the podcast episode that has become the SECOND most downloaded of 2023.  When we originally released this episode in January, it was part two of our 15 digital marketing tips for the year ahead. Little did we know it would take off to become one of the most popular downloads this year! In part one, we covered foundational tips like optimizing your website and SEO. Here in par...

Welcome to the future! You're listening to the most downloaded podcast episode of 2023.  When this episode was originally released in January, we provided 15 digital marketing tips to help your business thrive in the new year. Little did we know this episode would take off and become the #1 download this year!  In this first half of the two-part series, we covered essential foundational tips...

Google makes frequent updates to its search algorithm for a number of reasons. These updates are designed to improve the quality of search results by ranking high-quality content that is relevant to the user's query. Google makes hundreds of algorithm changes each year, but these are the major updates that have been announced publicly. In this episode, I will talk about: The 7 Major updates o...

Affiliate marketing is a performance-based marketing strategy where businesses partner with individuals (affiliates) to promote their products or services. Affiliates earn a commission on each sale they generate, and businesses only pay when they make a sale. The global affiliate marketing market is expected to reach $125 billion by 2025. 81% of businesses use affiliate marketing, and 84% of publi...

In this episode I walk you through everything you need to know about Marketing Automation and how to implement it for your business.  Marketing automation is a powerful tool that can help businesses streamline their marketing efforts, improve customer engagement, and increase sales. It involves using software tools to automate repetitive marketing tasks such as email campaigns, social media manage...

Are you a business owner searching for the right ecommerce platform? Don’t start your online store without listening to this episode first! We’re exploring Woocommerce - the free WordPress plugin used by over 6 million websites. Discover the powerful features this customizable platform offers and how it stacks up against Shopify for small businesses. In this action-packed episode, you’ll learn: Th...

Call tracking allows marketers to attribute phone calls to specific digital marketing campaigns using unique phone numbers and analytics. It provides data to optimize ad spend toward high-converting platforms. Studies show call tracking lifts conversions 15-30%.  Benefits also include connecting offline conversions to earlier online interactions through lead matching and tracking pixels. Call anal...

In this episode, I talk to Marty McDonald - a digital marketing veteran on the business development and strategy side. He has extensive experience working with large-scale digital programs across many industries. In this episode, we talk about the latest trends in digital marketing including video and voice search to social-based selling and augmented reality. Marty shares his knowledge on all of...