Corner Your Market

In today's episode, we will explore the difference between marketing strategy and tactics. We will explain how to build a successful marketing strategy, and define some key terms to clear any confusion. Marketing strategy is the overall approach used to reach a company's target audience and achieve its goals. On the other hand, marketing tactics refer to the specific actions taken to imp...

Today's episode is all about maximizing your return on investment from your PPC campaigns. We'll be covering three key topics:  calculating the ROI on your PPC campaign,  determining the best budget for your campaign,  and avoiding common mistakes to get the desired ROI on your PPC campaigns. First, we'll dive into calculating the ROI of your PPC campaign. As a business owner or mar...

Email marketing can provide a significant return on investment (ROI) for businesses. For every dollar spent on email marketing, the average ROI is $36 or a 3,500% return. Despite email marketing's bad reputation for being spammy, poorly designed, or irrelevant, it remains a powerful marketing tool when executed correctly. Email marketing works because it has a wide reach, offers targeted mess...

With over 720 million users and 55 million companies vying for their attention, LinkedIn stands as the world's largest and most active professional networking platform. So, how do you take advantage of this for your business - especially if you’re in the B2B space? We take a deep dive into this and address the following: How to do organic marketing on LinkedIn for your business. We discuss ev...

Marketing automation refers to the use of technology and software to streamline and automate marketing tasks and processes. This innovative approach to marketing allows businesses to improve their efficiency, reduce costs, and enhance customer engagement by delivering personalized and targeted messages to their audience.  Today I have invited my good friend Doug Griffin to talk about marketing aut...

In today's digital age, a strong online presence is essential for businesses to reach and engage with their target audience.  However, many business owners still make common mistakes in their digital marketing efforts that can have a negative impact on their online reputation and bottom line.  Today I will discuss five of the most common mistakes that business owners make in digital marketing...

Today we caught up with Courtney Celeste, a certified business coach. Her focus is providing business coaching and marketing strategy for online service-based businesses. In this episode, we discuss the intangible things that may block you as a business owner, entrepreneur, or marketing professional -  from executing a very well-crafted strategy. You can self-sabotage your own strategy and goals t...

Digital marketing is no longer an optional strategy. It's a must-have for any business that wants to reach its target audience and maximize its return on marketing spend. In Part Two of our series on Digital Marketing Strategy, we'll cover the fundamentals of developing a marketing framework for evaluating different channels for maximum success. We'll explore the different types of...

Digital marketing is an essential part of any business’s success, and having a cohesive strategy is key to getting the results you need. In this episode, I will cover the fundamentals of developing a digital marketing strategy and how to organize your activities for maximum impact. We will also look at how to understand your channels from a budget perspective to inform your decisions and ensure th...

More consumers are reading online reviews than ever before, and many people love to give reviews.  As a business not only do you need a review acquisition strategy, but you also need to know how and when to respond. To take it a step further you should also be using these reviews to further your business. In this episode I will discuss:  How to get reviews How to respond to reviews Guide to respon...

This is part two of 15 High Impact Digital Marketing Tips for 2023. In part 1, I presented seven of the 15 high-impact tips.  In this episode, I cover the remaining 8, which are relatively easy to implement - but also require some imagination and creativity on your end.  If you implement these tips you are certain to see your website traffic grow over the course of this year.  Lets make 2023 the b...

Welcome to 2023. Let's make this the best year ever for your business. This is part one of a two-part podcast covering fifteen high-impact digital marketing tips. If you implement these tips you are certain to see your website traffic grow over the course of this year. In part one, I cover some very important foundational things that can have an immediate impact on your business.   If you’re...

There are many ways to appear on Google's SERP (search engine results page). In broad terms, you can either do it organically or by paying Google. In this episode, we talk about getting high rankings using Google Ads. The topics covered include: The different types of listings on a search results page. The mechanics of the system - and touch on how bidding works How Google assigns Quality Sco...

What are the key design elements that make a good/decent site into a great website? In this episode I will discuss how you make your website truly great: Clean layout and functional  Design for mobile Easy to find key information  SEO can be implemented easily Shareable on social I also share my pet peeves (major no/no’s when it comes to website design) and also provide some bonus tips on landing...

There are a lot of different website builders available in the marketplace. There are Saas platforms that allow you to log in - choose a template - modify and publish. There are more advanced platforms that require you to download software and install it on your server before you can build. There are pros and cons to both types of systems. Which one you choose will depend on the stage of your busi...

To better understand search ranking and improve their rankings on search results businesses Google offers a free tool that allows you to work on your SEO. You don’t need to keep guessing and wondering how to improve your search presence.  The tool is called Google Search Console - it used to be called Webmaster Tools.  This tool has a whole bunch of metrics and parameters that give you an idea of...

To better understand search ranking and improve their rankings on search results businesses Google offers a free tool that allows you to work on your SEO. You don’t need to keep guessing and wondering how to improve your search presence.  The tool is called Google Search Console - it used to be called Webmaster Tools.  This tool has a whole bunch of metrics and parameters that give you an idea of...

One of the places where you can go to see leading indicators for your business is Google Analytics - looking at your website visits (new visitors, time on site, engagement levels) you can get an idea of how your future customers are interacting with your business TODAY. If your visitor flow is increasing - that is a good indicator that you’re getting more attention and hence if you do things well...

This is the inaugural episode of Corner Your Market podcast. In this episode, I provide a brief introduction to my professional background, how to pronounce my name as well as the main goals for this podcast. You can also learn about why I named this podcast Corner Your Market.  If you’re a small business owner, a marketer in a company or an entrepreneur - you will want to tune in weekly. New epis...