Copy That Pops: Writing Tips and Psychology Hacks for Business

A love for Capoeira, starting a language company, and lessons learned from a failed product launch with Shayna Oliveira of Espresso English. How Shayna introduces herself [2:45] Why she originally went to Brazil [3:45] How Shayna got involved with speaking English [5:10] Why she started Espresso English [5:48] How her first product launch failed and how she learned from it [9:45] Her biggest chall...

Getting more done at airports. 2 tools or hacks. What is a Digital Nomad? [3:00] Google Maps Hack [4:55] How LoungeBuddy can help you while waiting at airports [6:40] "A Digital Nomad is an online entrepreneur with a penchant for travel." - Laura Petersen Takeaways: Hack 1: Google Maps: http://bit.ly/airportwifipass Hack 2: LoungeBuddy app: https://itunes.apple.com/us/app/loungebuddy-find-access-a...

Advice for podcasters, writers, and entrepreneurs who need to write with professional transcriber and editor Jennifer Peterson. We also discuss: How Jennifer introduces herself at events [4:08] Her experience with voice acting [4:34] How Jennifer got involved in writing and transcription [6:27] Jennifer's top tips to writing better copy and content [16:06] Jennifer's best advice for people interes...

"Me am happy you're listening!" Here's a pet peeve of mine and how to squash it for good! :) The inspiration for this grammar tip [1:35] Are you smarter than a high schooler? Pop quiz [2:30] The two rules to using this grammar tip [3:40] Show Notes for Quick Grammar Tip: 'Me ate the food' Edition  

Are newsletters dead? Apparently not! Here's how to stand out with actual newsletters in the mail. In this episode I sit down with Author and Business Coach Jim Palmer to discuss: How Jim introduces himself at networking events [07:10] His origin story [07:46] His key takeaways from writing newsletters [9:50] What to consider when creating a newsletter [12:25] His current projects [19:17] Read Mor...

Channel your inner Russell Crowe... why you need to make your copy "entertaining". What copy sounds like before applying this tip [2:25] What copy sounds like after applying this tip [2:56] Why this tip produces more results [3:18] Shownotes for Quick Copy Tip: Gladiator Edition

Improving SEO, content marketing, and overcoming being a 'bad' writer with  the SEO mastermind behind Seequs Digital Marketing, Stephen Christopher. We discuss: Why Stephen keeps his introduction "simple" [3:43] How Seequs helps companies build websites that "work" [8:30] His advice for improving SEO [9:20] How he views content marketing from an SEO point of view [11:25] The secret behind internal...

EGO, sales, psychology, and why you need to ask good questions with Victor Adefuye, CEO and Founder of Dana Consulting. Notable Sections: Why Victor considers himself an "armchair psychologist" [7:24] How Victor helps his reps and clients overcome their roadblocks [9:55] Why it's important to understand the emotional state of the client [12:53] One thing people are surprised to learn about objecti...

Active and passive voice? [1:31] Why is the active voice so much better for copywriting? [2:47] "An active sentence is when the subject of the sentence is doing the action." - Laura Petersen "Writing in the active voice helps you sound more confident and clear in your communication." - Laura Petersen Shownotes for Quick Copy Tip: #StayStrong Edition

Building systems around your product and how to develop more confidence in your business....with Yasmine Khater. The number one thing stopping people from scaling their businesses [7:58] How to develop more confidence in your product [12:17] How Yasmine discovered the need for her service [15:05] Yasmine's approach to setting up sales funnels for her clients [16:41] What Yasmine would say to the b...

Lead generation, marketing automation, and subscription boxes...with my friend and serial entrepreneur Heidi Koffman. How she introduces herself at a networking event [2:17] Her background and her reason for becoming a flight attendant [3:02] How she started Hippie Hobby [6:32] How Hippie Hobby approaches influencer marketing and lead generation [13:35] Her approach to automation with Hippie Hobby...

Actionable and straight to the point: why you need to use compelling language for your call to action. Text NETWORK to 44222 to get more "Quick Copy Tips" straight in your inbox. Shownotes for Quick Copy Tip: Top Chef Edition

Copywriting tips, business personas, and how to craft a story that gets attention...from a true 'word nerd' Jessi Honard. How Jessi introduces herself at networking events [5:31] Her top 'golden nuggets' for writing better copy  [6:17] Why reading is the key to better writing [7:11] The key to a great story for entrepreneurs [8:20] The companies Jessi thinks do a great job of sharing their story [...

Authenticity, why breakthroughs matter, and why messaging is more important than a website...with Mike Broadwell. How he introduces himself at networking events [1:50] His main motivation to start building his business [8:47] What he's trying to do with Breakthrough Factory [12:41] How to figure out what your best assets are [17:12] The biggest problem with Facebook groups [18:23] Why you need to...

What is a digital nomad? And what are the favorite life hacks of a leader in the growing digital nomad movement? In this episode we talk all about being a digital nomad and I sit down with Marcus Meurer in-person in Greece! - What DNX is and what he is trying to do for entrepreneurs [3:30] - Where he is originally from [3:57] - His first job in the marketing field [4:55] - How he got involved in a...

Top tips for working with VA's, why your copy and your words are so important, and the big mistakes around analytics. Special Guest: Tonya Darlington is a high level VA who has worked with CEO's of large organizations, small business owners, and everyone in between.  How she introduces herself to new people [2:16] Her idea to use social media to get a free car [5:32] Her background before becoming...

Why every word you use should be considered and why you shouldn't let your manners get in the way! Special guest: Lee Caraher Why doubt in your words kills the confidence others have in you Why being "messy" in your exploratory phase is a good thing How etiquette gets in the way of progress How to help your team prioritize email Why she always seeks feedback Read More: Shownotes for What Gets Read...

Part two of our landing page creation and optimization that we started in episode 8. How to optimize your pages for conversions The three biggest types of optimization The basics of conversion optimization Why you need to develop a brand template How to apply the "five second rule" to your landing pages How to run split tests to your landing pages Read More: Shownotes for Landing Page Creation & O...

Authentic storytelling in business, why perfect shouldn't be the goal, and why the participation age isn't quite here yet...with Christoph Trappe. Christoph's background as a reporter and how he transitioned into entrepreneurship Why you need to have a differentiator in your business The number one "trick" to having a break through Why correcting your mistakes can be just as valuable as making it...

Replacing your income in just 3 weeks and why having a social media strategy is so important...with Corinna Essa of Social Media Worldwide. Why putting aside her pride and asking for help changed her life. How she replaced her income in just 3 weeks. How surveying her audience allowed her to build out her product ecosystem. Why it's important to have a strategic plan for your social media accounts...

How to land BIG clients and why you should give away your best content for free...with Cynthia Villalba. How Zona Verde Mexico was born and why Why building an email list early was crucial to Cynthia's success and how she utilized it Her first project with Zona Verde for a government agency The benefits of green roofs on the environment The tools that Cynthia uses to book big clients, like Coca Co...

Sales, lead generation, and why "the way it's always been done" doesn't work anymore...with Charlotte Greenman. Lead generation and how to create clients for life. How we can all do a better job of generating leads. How she discovered her love of working with people. Why "the way things are done" doesn't work anymore. Why networking and relationships are the new requirements for sales. Read More:...

How to create and optimize your landing pages for more email opt-in conversions. The three main types of landing pages. Why minimizing the potential actions on your landing page is important. Why it's a good idea to be authentic at the risk of losing customers. The pros and cons of all the different software you can use to create your landing pages. Why it's important to understand your target aud...

Liz O'Donnell joins us to talk about Double Forte, hot trends in social media, and why you need to be a practitioner before you can be a coach or consultant. Liz's path to digital PR and marketing. Her day to day life at Double Forte. The hot trends in social media right now. How she rediscovered her passion for writing and started her blog. How to write a great blog post that gets attention. What...

Podcasting, emotional healing, and why you need to treat social media as a "social" environment...with Melissa Sue Tucker of OCW Productions. Why her introduction usually sparks a long conversation. The path that lead her to starting a production company and launching two podcasts. Why you should use social media as a "social" tool. How to use post notifications on Instagram to explode your follow...