Laura Petersen, M.A.E.D.

Copy That Pops: Writing Tips and Psychology Hacks for Business

Business EN ↓ 230 episodes

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker. ~ Click "subscribe" so you never miss an e...

Author

Laura Petersen, M.A.E.D.

Episodes

005 - Traditional Media Is Not Dead & Why You Should Care with Lindsey Germono 09.05.2016 42:24

The differences between traditional media and digital media, why traditional media is not dead, and why it's important to understand your campaigns even if you are outsourcing them...with Lindsey Germono of Germono Advertising Company. How Lindsey's interest in the business world turned into a love for entrepreneurship. How Lindsey approaches media buying and traditional advertising. Why tradition...

004 - From $54 Million Dollar Product Launches to Starting Your Own "IT" Brand with Minling Chuang 05.05.2016 33:45

The branding behind $54 million dollar product launches... In this episode I sit down with Minling Chuang from Brand Fame School to talk about her role in a $54 million dollar product launch, her views on entrepreneurship and branding, and why you need to find the "white space" in your industry. How Mingling helped develop a $54 million dollar product launch in just 9 months. Why putting a new Lea...

002 - How Shaunta Grimes went from 0 to 1700 engaged subscribers and earn enough to quit her job in just 2 months 25.04.2016 28:16

Brand new blog to 1700 subscribers AND a full-time income in just 2 months! Shaunta shares everything from how she started her first blog to the creative approach she takes. Shaunta's background and how she developed her passion for writing. How Shaunta used NaNoWriMo to write her first full length novel in2004. WhyShaunta started a blog. Whyher first lead magnet failed and how she used it to laun...

001 - 3 Seconds is all you get: The Psychology of Why Landing Page Optimization Matters 25.04.2016 10:37

What is Confirmation Bias? Let's take a dive deep into the one thing we all do within 3 seconds of being introduced to something new and what this all has to do with the effectiveness of your landing pages. The history of why humans make gut level decisions quickly. Why we only look for information that reinforces what we already believe. What a presidential campaign can teach you about confirmati...

000 - Welcome to Copy That Pops! 22.04.2016 6:29

I share my psychology and copywriting background, the origins of Copy That Pops, and some surprising conversion statistics! What is Copy That Pops? Who is Laura Petersen? Why 88% of businesses are unhappy with their conversion rates. Take Action! Text EPISODE0 to 44222 to give feedback to Laura and get your free gift, the top 33 list building gurus you should follow and copy. Read More: Shownotes...