Copy That Pops: Writing Tips and Psychology Hacks for Business

Do you struggle with having the right mindset? Our guest today talks about her love for fashion, the journey to start a clothing line, and the importance of mindset in building a business and writing a bestselling book all while still in college! You are never too old or too young! A few exciting highlights include: - Love for fashion - The struggle to start a clothing line - How to improve your m...

Are you a good writer? Yes or no, there are ways to improve that will significantly help your business.   Boom and I discuss entrepreneurship, digital nomading, and tangible ways to become a better writer.   A few exciting highlights include: - Why was I in Orlando this past week? - The setbacks Boom had before jumping into entrepreneurship - The different countries Boom has lived in [How many hav...

Happy New Year! Is it dumb to do "resolutions"? I ring in on this (hint: I don't agree with a lot of people on social media right now). And I share 2 goals for this year that I'm working on around podcasting and applying my copywriting and psychology skillz to. Looking forward to hearing about yours as well. Read More: Shownotes for Sharing 2017 Goals or "Resolutions"? [What are your thoughts?]  

Happy New Year's Eve! My last episode of the year is epic. I have the King of Podcasting on... John Lee Dumas! He drops some value-bombs about episode scripting and question asking for podcast interviews. He dishes valuable insight to dominate your niche and grow an audience eager for your content. And, Happy Birthday today to Brandon T. Adams! A few exciting highlights include: How EOFire was cre...

Having trouble growing your brand? In this episode, Michael O'Neal discusses using a podcast to grow your brand and the power of words when developing a podcast or business name. A few exciting highlights include: Brief overview of branding exercises and processing styles,  Advice for creating a clear and clever name for a podcast or business,  Crafting questions for podcast interviews,  The mista...

Are you digging deep into the possibilities of the different paths you could be taking to better fulfill your life? In this episode, Adrian Aguilar shares his own experiences as well as the skills he uses to coach others in finding meaningful work and success. A few exciting highlights include: - How to dig deeper and discover your path - The effects of perspective and mindset - The importance of...

Are you creating purposeful content that can change the relationship of your audience from listener to customer? In this episode, Jill Stanton gives advice on writing copy, using lead magnets, and creating sales funnels. These tips are helpful for all entrepreneurs and podcasters! A few exciting highlights include: Writing compelling and purposeful copy,  Overcoming the dreaded writer's block,  Cr...

Need help with getting booked for podcast interviews? In this episode, Stephen Christopher provides some helpful advice on using SEO and 1-Sheeters to increase your audience reach as well as make a remarkable first impression.  A few exciting highlights include: The benefits of less being more when writing 1-Sheeter content Incorporating the 3 primary ways that people learn and interact How to be...

In this episode, Amanda Bond shares unique strategies for entrepreneurs to leverage Facebook ads to help grow their podcast and business. A few exciting highlights include: Overcoming the key challenges with Facebook ads The importance of making your copy about your audience How to be relatable to your audience and create a community Obtaining long time listeners for your podcast How to inject you...

Brandon T. Adams and I discuss advice for entrepreneurs around copywriting and applying psychology to your business, especially for those of us with podcasts. A few exciting highlights include: Advice for composing relatable stories How to get people emotionally drawn to your stories How great stories lead to a sale More: Shownotes for Stories That Stand Out from the Crowd with Brandon T. Adams [B...

How can you apply the Kardashians' strategies to help catapult your own brand and business? In this episode, Jo-Anne Bloch and I discuss the Kardashians as a relevant example for business success and how they have reinvented the concept of partnerships and collaboration to grow their brand and build an empire. A few exciting highlights include: How joining forces with others can expand your busine...

How can you improve your emails to better serve your community? Marcus Meurer shares some great advice about crafting engaging emails that really speak to your community and help grow your business and podcast. In addition, he explains how to drive people back to your other assets because of the value that you provide to them. A few exciting highlights include: I hit the Amazon Best-Seller for my...

3 reasons people don't buy from you, create your story, and figure out your "why" in what drives you towards accomplishments in life and business. Stephen Dela Cruz and I talk about the importance of achieving success with significance, and why building connections and vulnerability with others is so valuable.   A few exciting highlights include: The importance in relating to your business and/or...

The tables are turned! I'm now in the hot seat being interviewed by JC Preston of the Angles of Latitude Podcast. We discuss my time spent living abroad in Europe, psychology, how I got started in entrepreneurialism, and projects that I'm currently working on. Since I'm usually the one asking the questions, I hope that this episode will give you a little more insight about my background and the jo...

Effective copy is a key foundational piece to your business, and it's essential if you want to maintain a true and engaging connection with your audience. Jennifer specializes in achieving symmetry between her client's brand message and their personality. I talk with Jennifer Faulkner, Founder of  Word Symmetry , where they help brands to uncover their story and engage with clients through persuas...

UPDATE: I hit #1 Best Seller status for "Podcasts & Webcasts" category on Amazon! Woo! ------ Omg. I think I did it!  Copywriting for Podcasters book is now UP on Amazon! Just $0.99 on Kindle via pre-order through this Thursday, December 1st! bit.ly/CopyBook I'll be working on getting it up in CreateSpace as a physical copy and on audiobook, so you have options very soon! Thanks to the 20+ influen...

I take a moment to reflect on all of the wonderful guests that I have had that help make Copy That Pops so special to me.  What better day than Thanksgiving!   Also, I have an update on my book which will be released on Amazon and how you can receive a FREE copy! Shownotes for Happy Thanksgiving + Book Update

The psychology of putting on an effective virtual summit... In this episode, I talk with Jaime Slutzky, team leader of the company Virtual Summit Tech. This company is centered around helping clients run their own virtual summit, which can otherwise be described as "a series of webinars on steroids". These virtual summits are quickly growing in popularity, but are also very intense in comparison t...

Write better and faster with 3 simple hacks that make Google Docs even more powerful.  For more: Shownotes for 3 Google Docs Hacks for Faster, Better Writing

How a 26-year-old small town kid with a speech impediment turned entrepreneur, inventor, podcaster, T.V. star, motivational keynote speaker, and the "King of Crowdfunding." A few exciting highlights include: How he introduces himself at a networking event Getting bullied in Elementary School How his goals as a kid drove him to become a better speaker Think and Grow Rich 's influence on him Self-fu...

Expectations and satisfaction are strongly linked. Have you ever heard the — kind of true — joke about how the solution to being happier is to 'lower your expectations'? I know for me that often times when I go into something with certain expectations if they are met, I am happy and content. If they are not meant, I am disappointed and annoyed. Star Wars Episode 1-3, anyone? (the new ones) Turns o...

Starting a non-profit, why it's important to meet your mission, and the biggest challenges returning military vets face with Sue Rebar from Welcome Home Troops. What Sue is doing with Welcome Home Troops [2:32] How Sue got the inspiration to start Welcome Home Troops [3:18] What Welcome Home Troops does to help "bring the troops home" [5:04] Her approach to landing event partners [7:50] How you ca...

The 5 W's to creating great content, a crossover between tech and art, and how to approach paid advertising.  In this episode, I chat with Akbar Jaffer: How he introduces himself at a networking event [3:24] His background and how he started his career [6:40] The origin of his philosophy around leadership [15:12] How he uses content calendars for his blog [18:32] The 5 W's to create blog content [...

A psychological concept we all are prone to that, if understood, can help you with your copy for websites, headlines, emails, and more! Listen to this quickie to find out how to put social conformity to work to your advantage in your online business.  What I used to teach & still teach [0:45] One psychology secret for hot headlines and compelling copy [1:34] The Asch Experiment explained [2:00] Ap...

Real estate, balancing building a business with being a parent, and why pounding the pavement is still a #1 marketing strategy with Jennifer Holland from Berkshire Hathaway (Home Services). Recorded on location at the Internet Marketing Association conference in Las Vegas. Co-hosted with Melissa Sue Tucker of OCW Productions. Jennifer's background in Real Estate [4:57] The story behind the first h...