Laura Petersen, M.A.E.D.

Copy That Pops: Writing Tips and Psychology Hacks for Business

Business EN ↓ 230 episodes

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker. ~ Click "subscribe" so you never miss an e...

Author

Laura Petersen, M.A.E.D.

Episodes

080: Quick Copy Tip: Why Title Generators Are Hotter Than Jennifer Lawrence 04.07.2017 5:32

What's hot this summer? If you guessed Jennifer Lawrence, you're not wrong. But title generators deserve a nod too! A few exciting highlights include: - If you're listening to us in America, Happy Independence Day! - A title (or heck, even content!) generator tool you need in your life! - Considering becoming an Amazon best selling author? Read More: Shownotes for Quick Copy Tip: Why Title Gener...

079: The Return of the Word Nerd with Jessi Honard 27.06.2017 38:06

Just follow your North Star.. …hopefully it brings you to my latest conversation with Jessi Honard, a bonafide nerd of words! Jessi's business follows her purpose by helping entrepreneurs build their purpose driven brands. Take notes on how to improve those copy skills. A few exciting highlights include: - Can you guess where I'm located during this episode--> Hint, it's not Cali ;) - My Amazon Be...

078: Quick Psychology Tip: What Goes Around Comes Around (In A Great Way!) 20.06.2017 4:21

Let's apply the psychological principle of 'reciprocity' to business. Heck, this quick tip applies to everyday life too! A few exciting highlights include: - My Amazon Best Selling author course is now live! copythatpops.com/bestseller - Principle of Reciprocity and what it means for you! - Throwback Tuesday with Episode 001 and Evolutionary Psychology where we talked about " 3 Seconds Is All You...

077: Quick Copy Tip: How to Get Terrific Testimonials 13.06.2017 9:22

Testimonials! We all want them don't we?! Tune in for great tips to help you enhance and improve your testimonials on your landing pages. A few exciting highlights include: - My Amazon Best Seller course went live last week! - Improve your testimonials - 5 Tactics to get better testimonials More Detail and Link Outs: Shownotes for Quick Copy Tip: How to Get Terrific Testimonials

076: 5 Pitching Tips Leveraging Psychology & Copy with Meghan Alonso 06.06.2017 36:40

Gemini birthday girls on the podcast today! Meghan Alonso joins me today for the interview she is a woman of many talents! Salsa dancing on America's Got Talent, former gymnast and helped train U.S. Olympic pole-vaulters! Along with that incredible resume, Meghan is also IMUA! (Find out what it means in our interview J) A few exciting highlights include: - Win a Pitch Makeover! - What makes a grea...

075: Debating, Novels, Crowdfunding, and Pronouncing the Letter "R" with Felix Hartmann 30.05.2017 42:11

Can you say "Welcome" in German?! Our guest today can...but that's not all... Felix Hartmann shares with us about how to be an Amazon Best-Selling author in fiction, a master debater, a CEO of a new disruptive crowdfunding company, and a native-sounding English speaker. A few exciting highlights include: - You will never believe how old Felix is! Listen to my introduction of him and guess his age...

074: From Awkward to Awesome, The Psychology of Connecting with Influencers & Getting Your First Book Published with Calvin Wayman 23.05.2017 51:34

Are you ready to watch this podcast while you listen? Today's podcast I decided to start adding the video component! You are going to really enjoy my conversation with Calvin Wayman and get some great advice on hitting Amazon best-seller! A few exciting highlights include: - Video podcast today! - Advice on writing/communicating to hire online workers - Advice on writing your own book and trying t...

073: Help! 2 Important Questions For You 16.05.2017 7:42

I need your help! Today's episode is a quick request from me to you! Tune in to find out! A few exciting highlights include: New Twitter and Instagram handle! - @LaptopLaura Who is Ms. P?! Check out the transcripts below from today's episode! Read More: Shownotes for Help! 2 Important Questions For You

072: Quick Tips on Hashtags for Instagram 09.05.2017 10:45

#INSTAGRAM Today's quick copy tip is about using hashtags to help you grow your online community! Learn more about my Instagram page and my dog Tuck! #Chillastuck A few exciting highlights include: When did Instagram begin? Learn some fun facts about the history of Instagram! Quality use of hashtags Read More: Shownotes for Quick Tips on Hashtags for Instagram

071: $20 Million in Sales on Amazon: Writing, Psychology, and Productivity Lessons Learned from Connor Gillivan 02.05.2017 41:07

Can you believe we just passed our 1 Year Anniversary of our Copy That Pops Podcast?! So many memories and experiences that I am so grateful to share with you guys. Today's guest is an E-Commerce expert, serial entrepreneur and author, Connor Gillivan. Our conversation digs into Amazon, virtual assistants and so much more! You will not want to miss this great conversation! A few exciting highlig...

070: Sex, Facebook Messenger, and Rock & Roll with Ian Smith 25.04.2017 40:42

Leverage messenger bots the right way. This interview is with a true expert in many industries including digital marketing! Ian Smith shares incredible knowledge and experience all about leveraging a new tool to grow your business that is getting significant engagement and offers big opportunity to early adopters. Oh, and we talk about Korean Pop music, how marketing is like dating, and there may...

069: Quick Tool Tip: If This Then That 18.04.2017 5:16

Time for a super quick copy tip that is sure to save you time for your business! Who doesn't want extra time?! A few exciting highlights include: New Twitter and Instagram handle! - @LaptopLaura If This Then That- IFTTT.com Read More: Show notes for Quick Tool Tip: If This Then That

068: Facebook Live + Messenger Marketing Teaser 11.04.2017 10:02

Can you see me guys?? I just went live on Facebook and turned it into a podcast! I am excited to repurpose this Facebook Live video and kill two birds with one stone! Check it out for some insight into the power of using Facebook to increase your audience and engagement. A few exciting highlights include: Pat Flynn meeting group opening up for locals in San Diego area The effectiveness of Facebook...

067: Landing Pages, Email Nurturing, and Lead Magnets - BOOM! with One-Click Lindsey 04.04.2017 40:50

Have you been thinking of a cool and quirky name for your business accounts or twitter handle? Like Laptop Laura?! You will not want to miss out on my conversation today with our guest! We talk about some amazing ideas that can really put into perspective the power of copying and traffic and leads. Laura and Lindsey are on the opposite edges of the country talking! Can you guess where?? A few exci...

066: Psychology of Page Optimization with Chris Dayley 28.03.2017 40:05

Have you ever wondered what causes people to hit click?? Struggling to get conversions?? Don't miss this incredible discussion on the psychology of marketing and how you can increase your web traffic and increase those conversions! A few exciting highlights include: - Find out about A/B testing and conversions- How can it help you and your business?! - Any ideas on how to still enjoy coffee while...

065: Quick Psychology Tip: Foot-in-the-Door and Door-in-the-Face Applied to Biz 21.03.2017 4:51

Are you in search for more sales? More leads for your growing business? Listen to this new episode about a super quick and easy social psychology tip that can help you increase your sales! Take a listen, you will not want to miss out on this one! A few exciting highlights include: Foot in the door phenomenon Doing a small task for someone may lead to the belief and commitment of doing more for the...

064: Overcoming Entrepreneurshit & Writing a Book with Stephen Dela Cruz 14.03.2017 30:56

Have you ever considered writing a book?? Today's chat is with an incredibly successful entrepreneur who started his first business at 18 and was bringing in six figures by 19! He now owns multiple organizations including a coaching program along with his wife, Angela. You do not want to miss our conversation. A few exciting highlights include: - You'll remember Stephen from Episode 043 as a contr...

063: $96,250 from One Email by a "Grandfather" of Internet Marketing, Terry Dean 07.03.2017 44:05

$96,250.00!! In one email over one weekend, Terry Dean made that exact amount of money! You will want to listen to my interview with Terry to gain some incredible insight to his success! Terry Dean went from delivering pizzas for Little Caesar's to becoming a highly successful internet and business coach. I got to pick his brain for some great information and simple tips to add to your business...

062: Quick Copy Tip: Google's Keyword Planner Tool Example 02.03.2017 4:32

"Electric Cars" or "Electrical Vehicle"?? Have you heard of Google's Keyword Planner? If you use the internet for your business, podcast, or blog (who doesn't!? :)), you will want to check out my quick copy tip! It is worth it to set this up! A few exciting highlights include: - Keyword Planner by Google - Is it easy to set up? Listen to find out! Read More: Show notes for Quick Copy Tip: Google'...

061: Quick Copy Tip: The Polarization Edition - ONE Takeaway From Exclusive Mastermind in Orlando 26.02.2017 10:01

Have you been thinking whether you should 'get personal' in your business? With your brand? You need to. In this episode, I go out on limb and share some *truly* personal opinions about controversial issues. After attending an amazing (private & elite!) mastermind a couple weeks ago, it was solidified in my mind that we want to repel some people. We want to share authentically. Polarization actua...

060: From Bullied to Inspirational with Bhomik Saini 14.02.2017 24:47

From getting bullied, to professional tennis, to working to start a movement, Bhomik Saini shares his story from India to Iowa and beyond, and how mindset is so important to success in any stage of life or pursuit. A few exciting highlights include: - Where am I recording this episode from? You'll never guess! - I am holding a seminar on repurposing content for podcasting. (On international wate...

059: Quick Pic Tip: Luna Pic Edition 11.02.2017 3:01

In this quick episode, I share a new resource I found to remove the background of a photo. So needed for us entrepreneurs! Sometimes you really need a great image to go with your copy and it looks TERRIBLE if it doesn't have a transparent background. Been there? Me too! Listen to this to have professional looking photos using a free software. A few exciting highlights include: - How the softwa...

058: Quick Copy Tip: Facebook Ads Edition 09.02.2017 3:27

In this short episode, I talk about the success of one of my Facebook ads and what inspired the awesome copy that worked! Listen to this if you're looking to level up the success of your ads. A few exciting highlights include: - The story behind the success of my Facebook ad for a webinar 0:45 - Thinking as if you are in your target audience's shoes 1:10 - The resource I used to inspire my copy...

057: Intuition, Self-Worth, and Abundance with Cassie Jeans 31.01.2017 33:00

What's the Psychology behind self-worth? How does it affect our success as entrepreneurs? Cassie Jeans goes into detail on how she discovered a better mindset, increased her intuition, and uncovered the importance of self-worth. Listen to this episode to learn how you can apply what she coaches - to your own life and work. A few exciting highlights include: - Cassie's background that led to be...

056: Mastering Productivity, Discipline, & Focus in 100 days with John Lee Dumas 24.01.2017 24:37

The truth is we all struggle to master productivity, discipline, and focus. Even podcasting and online entrepreneurial legend John Lee Dumas of EOFire has. But after lessons learned growing a multi-million dollar a year business, JLD shares what went into making the The Mastery Journal, his strengths, and his weaknesses. And how you can use it to achieve your top goals faster. A few exciting hig...