Copy That Pops: Writing Tips and Psychology Hacks for Business

Last episode of the year! Are you ready to negotiate?? Get ready to nerd out with some psychology and persuasion tips and tricks! It's the best way to end 2017 and get ready for success in the new year!   A few exciting highlights include: - The norm of reciprocity - Confirmation Bias - Fundamental Attribution Error - The best way to persuade others - Positive thinking and the Halo effect - How ca...

Is a book a bucket list dream on your list? Thinking about writing one but unsure of the when/what/why? My "soul sista" is here today to tell you about all of the reasons why the TIME IS NOW! And why, with reusing great content you already have, becoming a proud published author is easier than you ever dreamed. A few exciting highlights include: - Dr. Beth's new book is out TODAY! Grab it at CopyT...

Poke it with a stick??! Yes, that's what I said. I've got a super quick psychology tip for you today!   To quickly get inside your customers' heads and connect to them with wise word choice, try out this approach... Quick Copy Tip: 1. Identify Pain 2. Poke it with a Stick 3. Fix Instead of: We offer the lowest price and the highest quality service for repairing your computer. Got a Mac that needs...

It's been one year since my book #1 best-seller in the U.S. and Canada! It's been a year of helping others hit their book goals and I can't wait to help more people! I want to share with you today 3 reasons why I absolutely love having my own podcast. A few exciting highlights include: - Why care about copy as a podcaster? - 1-year anniversary announcement - How you can get two months free of audi...

Leads, opportunity, and more money…interested yet?! Find out how to do networking  right  with my guest in today's conversation about credibility, referrals, and marketing. And how it all ties back to Psychology. You do not want to miss this episode that can help lead you to more success and bigger business opportunities! A few exciting highlights include: – What is referral marketing? – Find out...

Free training from a true SEO expert? Umm, yes please! Get ready to take lots of notes with this week's interview with one of the founders of High Voltage SEO! A few exciting highlights include: - We made it to Episode 100! Thank you to all you listeners! - A Big Ask: Please leave a review so I can give you more of the content you love! Tell me specifically one thing you like and I'll do more of i...

It's time to bring (sexy) snail mail back! Do you remember the last non-electronic card or letter you received?? I bet it stands out above all digital correspondence. Amiright? A few exciting highlights include: - It's almost my 100-Episode Podcast milestone! 😱 - Snail mail versus text message - Check out Just Like My Child Foundation! - How to bond with business contacts (and even influencers yo...

Didn't get enough Halloween spookiness? Tune in for a quick, scary and possibly true tale of ghoulish grammar. A few exciting highlights include: -Reminder of who I am and my background! - Update on my blog ! - A quick gruesome tale on grammar Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now Check out the transcript here: Hiya! Welcome to Copy That Pops! I'm L...

Want Warren Buffet, John Assaraff, and Brian Tracy in your inner circle? Yes! Well, our guest Steve Rodgers -- a Real Estate CEO, best-selling author, and international keynote speaker -- has worked with these and many other powerful business thought leaders. We will dive into the power of words, the psychology of your network, and even veganism! A few exciting highlights include: - Learn how to s...

"Quality is the new SEO." – My guest today gave me today's headline and so much more content for you to help you with your business. Find out how to get more leverage out of the work you are putting into your business and writing! A few exciting highlights include: - Find out why giving away your knowledge for free is a good thing. - Learn more about content auditing! - How can you revamp your web...

Education and Entrepreneurs…a Love Story. This week I was able to combine my two favorites with my guest. We dive into how to make your course more effective, finding your purpose with three men and a beer and thinking like an adult learner. A few exciting highlights include: - Why was Laura in L.A. last weekend??? - What is the campfire effect and how does it apply to your online course? - Course...

Words (even if few) really do matter! Here's a quick tip on writing preview text or snippet copy that captivate the reader immediately... even if they only see the first few words on a Google search or in iTunes! A few exciting highlights include: - How to think about engaging your reader and listener in just the first few words of your short copy. - Meta descriptions: what they are, how to update...

High energy, incredible insights, and loads of experience are the ingredients for this week's interview! From beginning to end you will not want to miss out on my conversation with a 10-time #1 International Best-Selling Author! Find out how to put  business  behind your book with Trevor Crane! A few exciting highlights include: – Mentors, meeting your mission, and powerful marketing messaging — w...

We've got an expert in self-publishing today all the way from the U.K.! Tim Lewis is a 6-time author and pro podcaster who is ready to dish book writing advice and dispel myths around self-publishing. And today's interview is a great example also of getting more active on social media! Find out how I met today's guest online! A few exciting highlights include: - Can you guess on which social media...

Sales psychology. Do you have to be born good at it? Or, if not, how can we all improve our sales — the right way!? That's the theme behind this week's interview with esteemed guest, the Hardcore Closer Ryan Stewman! He takes a no B.S. approach to life and today reveals valuable tips, tricks, and practices to get you mad profits using smart sales psychology in your writing, phone conversations, an...

Get stumped what to write, talk, or record about next? "Writer's block" is real! How about podcasting? Have you thought about starting your own show or getting interviewed on others? Look no further than this week's episode with a bona fide podcast pro and consultant who has not one, not two, but FOUR podcasts of his own! But even if you don't care to start your own podcast, Yann Ilunga's tips on...

Have you ever wondered about the power behind words? The word "because" in particular can prove to be a great boost in your business but you have to listen to this quick tip to find out how! A few exciting highlights include: - Find out how powerful one word can be! - Does it matter when the stakes are higher?         Read More: ShowNotes for Quick Psychology Tip: The Power of 'Because'

10 seconds left in the game and who do you look to for help?? Your Coach of course! Today's conversation is with a coach's coach! There is also a Secret Coach's Club that you can get into, but you have to tune in to find out how!   A few exciting highlights include: - Find out how Marc handles the haters! - Learn which is worst – a hater or a frenemy?! - Gain incredible insight from an expert on h...

From homeless and $0 to helping others hit over $1 million dollars...this week's guest is truly an expert in his field! He drops so much knowledge on everything from psychology to your purpose and journey. Take a listen to my conversation with Akbar Sheikh for some inspiration and incredible takeaways. A few exciting highlights include: - Check out Akbar's FREE Masterclass ! - Order Akbar's Best-S...

Have you ever been standing behind that velvet rope at a club anxiously waiting to get in?! I bet you didn't think you could apply that thought to your copy or your business…well you can! Check out this week's quick tip and find out how! A few exciting highlights include: Halo Effect Bandwagon or FOMO Effect    Read More: Shownotes for 7 Effective Ways to Apply 2 Psychological Principles to Your C...

Gary V. is on FIRE! Check out one big takeaway on sales versus marketing that you have to implement if you want success today, tomorrow, and beyond!   A few exciting highlights include: - Sales vs. Marketing?! - How are you improving and growing your brand? - Keep leaving me feedback and let me know what you think of the show..the good and the bad!         Read More: Shownotes for One Takeaway Fro...

Becoming a #1 International Best-Selling Author? Healing a dog with music? Moving abroad with two cats? Yep! Those are just a few topics that Tom and I discuss in this dynamic and entertaining episode! Plus…Tom has a special place on literally  every  episode of Copy That Pops! Whaaaaat? Tune in to find out where! A few exciting highlights include: – Music Producer turned Best-Selling Author! Tom...

What does it take to sell your business? Ever wondered who helps people navigate the transition of such an important investment?! Look no further than my guest on today's episode - David Barnett! You will gain some incredible insight and knowledge from this business consultant who encourages you to invest locally and reveals valuable tips around writing a business book. A few exciting highlights i...

Get ready to be inspired today by someone who is not even old enough to vote! Today's guest is truly a Rock Star in the making...with a compelling message! Mia Rocks shares her songwriting process, the psychology of overcoming bullying, and how to pursue your passion despite all obstacles. A few exciting highlights include: - Age is just a number! You'll be surprised when you hear how old (or youn...

So many tools, so little time. Are you ready to self-publish that book but need some help understanding the tools out there to get you over the final hurdle? Look no further for some quick assists in today's episode! A few exciting highlights include: 6 platforms to help you self-publish your book Check out our Facebook page for ideas and support while working on your book       Read More: Shownot...