Laura Petersen, M.A.E.D.

Copy That Pops: Writing Tips and Psychology Hacks for Business

Business EN ↓ 230 episodes

Let's nerd out where writing, psychology, and business success overlap! On this show, we look at how to ethically apply psychological principles of persuasion. You'll learn compelling copy tips to improve your writing of all lengths for biz. And you'll be ready to become a #1 bestselling published author on Amazon (faster, easier, and cheaper than you thought possible) and make money with your books as you grow your exposure and business. Join host @LaptopLaura, a tall Math and Psychology teacher turned entrepreneur, author, and international speaker. ~ Click "subscribe" so you never miss an e...

Author

Laura Petersen, M.A.E.D.

Episodes

130: Psychological Permission to NOT Be Perfect [In Writing, Podcasting, Coaching, and Health] 12.06.2018 11:00

If you were to look only at my Instagram account, you'd think I were perfect. [Arguably :-P.] Check it out at www. Instagram.com/laptoplaura But that's just not the case. Is perfection even a real thing? Is perfection possible? I argue: Perfection is impossible Perfection is NOT desirable anyhow No one is perfect and that's what gives life and business its flavor, depth, and dimension. This quick...

129: 3 Ways to Overcome the Fear of Public Speaking [And Why We Women MUST!] 29.05.2018 29:39

"Passion Over Perfection!" It's time to overcome your fear and step on stage...especially if you are a gal pal! Now is the best time to step out of your comfort zone and move away from that fear of public speaking. We all get a little anxious but now let's not give it that negative power. Instead, we'll talk about the 3 R's of overcoming any fear of public speaking... The 3 R's to Overcome the Fe...

128: Lego Method to Write Your Book Without Stress - Quick Writing Tip 23.05.2018 10:57

Write your book without stress using the 'Lego Method'! Let's quickly cover 5 steps to go from overwhelm to 80% written book! Some great podcast highlights include: - Hints at the P.S.T. Method to go from 'no idea' to 'awesome book outline' (there's a great group training video inside my free Facebook community ) - 5 Simple Steps to Repurposing Your Amazing Content Into a Book - Goodbye stress, ov...

127: Insider Writing and Growth Tips for Podcasters from a Podcast Pro Rob Walch 16.05.2018 49:28

Attention all podcasters or soon-to-be-podcasters: This episode is for YOU!! Insider info on getting your podcast found in search, growing it, and more. A few exciting highlights include: - "LAURA" promo code for two free months of website hosting at Libsyn! - Hear a story of Tim Ferriss calling up Rob to ask for growth advice - What is the present state of podcasting? - What are Rob's predictions...

126: Bestselling Books, Top Podcasts, and Networking Event Intros - Oh My! - with Daniel Gefen 08.05.2018 1:00:16

International bestselling author and podcaster extraordinnaire Daniel Gefen stops by for an incredible chat! Learn how to stand out above the crowd and promote yourself, your book, and your podcast! This is one of my favorite interviews of all time so far! Must-listen. A few exciting highlights include: – Networking events introductions! [Daniel's response to my question will shock you!] – Can you...

125: The Expert Status Growth Formula: An 8-Part Checklist to Leverage the Psychology of Authority 01.05.2018 6:42

It's time for you to upgrade your status. Are you ready to become an expert? This week's quick tip is all about presenting yourself as an expert in your field. 8 ways to show the world your expertise! A few exciting highlights include: 8 ways to grow your expert status and position yourself as an authority in your area Social Proof Photos –Any pics with Oprah?! Post them!! Articles or Blogs Tradit...

124: 8 'Screw Perfection' Examples for the Fun 2 Year Anniversary of the Copy That Pops Podcast 24.04.2018 10:10

Perfection is not everything. Perfection isn't real. I'm so excited to be celebrating my 2 year Podcast Anniversary! Today I am going to give you 8 lessons I've learned over the last 2 years that have helped me get away from the idea of chasing perfection! Check out my Itunes reviews and feel free to leave one (even the negative ones!) A few exciting highlights include: Did you notice any of my...

123: The Psychological Power of Handwritten Snail Mail, Email Inbox Management, and Acute Attention to Detail with Jess Lindgren of GalFriday612 18.04.2018 1:01:59

Ready to nerd out about all the fun details of the power of handwritten notes, tips for managing your email inbox, how to pitch influencers, and why the Oxford Comma reigns supreme?! A few exciting highlights include: - Do details matter in writing? In experiences for clients and others close to us - The power of handwriting and snail mail (and the psychology behind it!) - Around 6:10 Jess's cat T...

122: Psychology and Writing Hacks for Online Entrepreneurs with Dr. Maelisa Hall 10.04.2018 38:58

How to apply psychology tips and writing hacks for more business success? Does understanding people's personalities help choose business partners and clients? If these topics pique your interest, you are in the right place! A few exciting highlights include: - Eli Natoli LIVE on Amazon with her book right now - Who is a speaker at Podcast Movement this year!? [It's also where I met our guest today...

121: Psychology of Building Your Network for Podcasters, Entrepreneurs, and Authors with Travis Chappell 03.04.2018 55:22

Let's break down some real life examples of psychology sales, networking, and more with Travis Chappell of Build Your Network podcast. This episode is for you if you are an entrepreneur, podcaster, or author who wants to learn tips and tricks to apply immediately to closing more deals, tying in emotion, and building trust to get more sales and opportunities. Grab a pen and some paper and get ready...

120: 2x Bestselling Author Interview with Larry Roberts on Book Launch Day! 30.03.2018 1:06:56

[Funny] behind the scenes interview on launch day with Larry Roberts (#1 bestseller in four categories in the U.S.!) and Laura (#1 bestseller in four categories in the U.S. and #1 in a category in the U.K. too!) A few exciting highlights include: - When are Jared Warner and Eli Natoli launching their books? - #1 for Larry...in 4 categories! - #1 for me...in 4 categories! Plus 1 in the U.K. too! [...

119: We hit #1 Bestseller!!! Book #2 Voice Memo Update from the Trenches! 28.03.2018 5:43

WE DID IT!!!!!!!!!!! A few exciting highlights include: - #1 for Larry - #1 for me Take Action Now! Free TRAINING on Hitting Amazon Best Seller Free COMMUNITY to Collab with as you Write Your Best Seller The Best CLASS to Hit Amazon Best Seller (This is the best way to achieve success)* Links to Mentions in This Book Writing Episode: Kindle Direct Publishing Copywriting for Podcasters - Laura's...

118: (Part 2) Book #2 Voice Memo Update from the Trenches! 26.03.2018 4:28

Two more 'live' updates as they happen ! Part 2 for TODAY March 26th, 2018 (Day 26 of this 31 Day March Madness Challenge for new authors)... A few exciting highlights include: - Why my book wasn't publishing (hint: Amazon will NOT let you use 'this word' in your title!) - What tool I am using for this and all future books (instead of Microsoft Word - which I hate) - When you cannot price your Kin...

117: (Part 1) Book #2 Voice Memo Update from the Trenches! 26.03.2018 9:13

No musical intro, let's get straight into it. LIVE what's going on TODAY March 26th, 2018... The day before my second book launches to the world? The day before Larry Robert's first book launches to the world? Two days before Jared Warner's first book launches to the world? A few exciting highlights include: - Oh, no! Amazon KDP error! What to do!?! - Help me pick the best cover for my book! (See...

116: Q&A With Aspiring Author on Self-Publishing Versus Traditional Book Publishing 06.03.2018 16:23

I've got a quick Q and A session about book writing and self-publishing! I decided to answer an email with an audio response to a writer and future author! A few exciting highlights include: - Find out where I'm recording part of this episode! - Self-publishing vs. Hiring a publishing company - What do I have to get finished in 22 days?! Take Action Now! Free TRAINING on Hitting Amazon Best Se...

115: The Psychology of Self-Discovery and Self-Worth with Samantha Skelly 27.02.2018 37:15

Tacos and Salsa dancing...Self-Worth and Alignment...Psychology and Overcoming All Obstacles As Entrepreneurs... My guest today has a lot to say about self-worth, transformation, and the psychology of tackling the weight loss industry. Tune in to hear her journey of self discovery and freedom! A few exciting highlights include: - Find out the root causes of eating disorders - Learn Sam's favorite...

114: PR and Big Media Attention for Authors with Heather DeSantis 23.02.2018 19:33

Have you been wondering how you can get on the big TV networks to promote your book or expertise? My conversation today is with a PR expert that is dropping some serious knowledge on how to get on those shows, promote your business and follow through with your sales! A few exciting highlights include: - We dive a little deeper into how to get more face time in bookstores, television and more! - Le...

113: Copyrighting Your Copywriting with the Pirate Hunter Jason Tucker 20.02.2018 1:09:03

The Adult Film World, Pirates, AND Copyrighting?! Oh, my! This week I'm diving into the world of content protection and why this may be the most important interview you hear this year! Our guest Jason Tucker is a professional 'pirate hunter' and his advice is important for ALL of us. If you are an an author, blogger, video maker, course creator...any kind of content creation is your valuable work...

112: T.R.A.C.K. Method to Hitting Best Selling Author Status on Amazon - Quick Tip 13.02.2018 10:23

Ready to get on TRACK with a formula for success for your book sales?! Of course you are! Check out this week's quick tip to find out what it means! A few exciting highlights include: T.R.A.C.K. Method to hitting best seller on Amazon with your book! Kindle Direct Publishing or KDP Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now ! KDP Information on List Pric...

111: The Psychology of "Fake It Til You Make It" as a Public Speaker and Author - Quick Tip 06.02.2018 6:58

Fake is the new Real? Check out this week's quick tip to find out how to embrace faking your skills as you build them up! Check out today's transcript! The Psychology of "Fake It Til You Make It" as a Public Speaker and Author Some people hear the work 'fake,' myself included, and instantly feel a gut reaction that that is bad to do. The last thing I want to be seen as is a fake, a fraud, a scamme...

110: When You CANNOT Price Your Kindle Book at $0.99 on Amazon - Quick Book Tip 30.01.2018 5:53

It's time for a Tuesday quick book tip! I have a few pricing and book size strategies to help you get paid on the road to Best Seller! A few exciting highlights include: Book sizing techniques Pricing strategies Kindle Direct Publishing (KDP) Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now ! KDP Information on List Price Requirements Andrew Ryan Londre's Book...

109: The Journey from At-Risk Youth to Best Selling Author and Speaker by Age 22 with Nicole Zeien-Cox 23.01.2018 39:43

The first interview of 2018 is here and it's guaranteed to inspire you! A rough start in life doesn't have to control your journey! My guest today shares not only her past but also her present and incredible future. A few exciting highlights include: - Hear what it was like living in foster care and growing up as "at risk" - Find out how Nicole's mindset changed at such young age! (Hint: she's o...

108: The Psychology of "Print Your Own Shirt!" Quick Tip 16.01.2018 15:18

Practice makes perfect. We've all heard that saying before, but have you put it to work yet?? Today I have a story for you with a tip – Don't wait for your chance, Take It! A few exciting highlights include: Alycia Darby Win a Pageant Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Book now ! Read More: Shownotes for 108: The Psychology of "Print Your Own S...

107: Your ONE Word Quick Copy Tip [CONNECTION Edition] 09.01.2018 16:26

If you were asked to pick one word to describe your business, life, aspirational goals? Just one word! Let's connect ;) A few exciting highlights include: 4 Most Important "A's" of business Take some time to disconnect One word- what's yours? The 4 A's of Business: - Authority - Attention - Attractiveness - Affluence Take Action Now! Copywriting for Podcasters? Yep! Grab my Amazon Best Selling Boo...

106: HELP! 1 Question of Feedback Needed + Happy New Year! :) 02.01.2018 4:30

Lightening fast ask for feedback from YOU! It's the new year -- happy 2018! It's going to be great. I can feel it. But my goal with this podcast is to keep bringing you as much value as I can . We talk a lot about writing tips and applying psychology for more business success to all elements of writing and online biz. And, if you are a long-time listener, you know that I'm obsessed with book wri...