Copy That Pops: Writing Tips and Psychology Hacks for Business

What can a mindset coach to professional athletes teach us about business? Turns out...a lot! Today we sit down with Dr. Bhrett McCabe to learn tactical lessons to make networking, authority positioning, confidence, and self-publishing work in our favor as we become more powerful communicators and the leaders we aspire to be in our fields. A Few Highlights and Mentions: - Build Your Network podcas...

Think of your story like a Hollywood movie. In writing, podcasting, video, and more — we need to communicate our ideas in a way that draws people in. How? Stories! Our guest Jeremy Enns, a story addict and a podcast-aholic, breaks down tangible advice for more connection, influence, and growth by utilizing stories. A Few Highlights and Mentions: – Laura's "Print Your Own Shirt" story about growing...

Hellllo and welcome! Today is a quick copy tip episode for you!   Quick shout out to Melina Palmer of the Brainy Business podcast . She was in San Diego from Seattle last week and I happened to be downtown for Pat Flynn's surprise birthday party and a staycation at the Hyatt (while my husband had a conference), so we met up for coffee and nerded out on podcast, book writing, and using psychologica...

Forbes  called her the "50 Million Dollar Woman." She calls herself a consultant, advisor, and provocateur who is interested in all kinds of music, random anomalies, and people-watching in places and atmospheres that make her uncomfortable. A Few Highlights and Mentions: –  Success Hangover: Ignite your next act. Screw your status quo. Feel alive again.  Kelsey's new book! – Kelsey's unique way sh...

Success compounds. Do you have the right mindset to achieve all you wish to in your life and business? From the 13 success principles of Napoleon Hill, to compound interest, to writing a monumental bestselling book, today's episode is jam-packed. Get ready to take notes!   A Few Highlights and Mentions: - Think and Grow Rich was the book that changed James Whittaker father's life [3:55] - James' b...

Multi-millionaire-dollar business owner Jimmy Colson was not born with a silver spoon in his mouth. Quite the opposite. He had to overcome being raised by a heroin-addicted mother who used her welfare checks to get her next fix (instead of food for Jimmy and his two younger siblings), a biological father with Paranoid Schizophrenia, abuse, homelessness, violence, and a long list of other obstacles...

I need your advice for how to name and classify something! A book publishing company? Help! :) Plus, on this quick episode, I'm giving you a sneak peek into a big book release coming up that I am running on November 26, 2018 - Cyber Monday. This is both the 2-year anniversary of my first book (Copywriting for Podcasters) CopyThatPops.com/book that truly changed my life and business AND the birthda...

$240,000 in one interview? How is that possible? Kelly Glover stops by for a private VIP chat with my bestselling author client Larry Roberts and me to reveal: • how to make a lot of money from podcasts as a host and as a guest • how to grow your audience for your brand and business • the exact steps to take to find ideal shows to pitch yourself to be on It's all about understanding the psychology...

What if we understood the underlying principles of persuasion and how to apply them ethically to improve all our writing? If you've ever wondered why some techniques work when it comes to persuasion (plus how to apply it to all forms of writing!), then this episode is for you. Laura sits down with guest Brian Ahearn – one of only 20 people globally certified by Dr. Cialdini. In this episode, you'l...

Where do podcasts, books, and smart media exposure intersect? Find out today! We sit down with Jessica Rhodes, founder of Interview Connections, the largest and most successful guest booking agency for podcasters and guest experts in the United States. They've booked thousands of interviews since their founding in 2013 and have booked interviews for some of iTunes' most successful podcasts. Learn...

9 days in Lisbon, Portugal to speak at the DNX festival...all boiled down fast into... • 1 Psychological Take-Away for entrepreneurs, whether digital nomads or not • 1 Fast Copywriting Challenge for you to do (hint: embrace your weird!)   PS: Sorry for the airport noise! :-P I really was in Newark airport when I recorded this for you!   LEARN MORE: • http://CopyThatPops.com   ENGAGE WITH ME: • htt...

4 Powerful, Yet Simple Steps to go from Surviving to Thriving...this episode is packed with value. We jump straight into applying psychology to improve your mindset, writing, and more! Tune in to learn about: Dnxfestival.com   https://www.copythatpops.com/anita Laura's personal Facebook page: facebook.com/laurap23 Steve Siebold - How Rich People Think What should you NOT throw money at to 'solve'...

It's sad, but true. People are out there to make money off or YOUR hard work. First it starts in the adult industry, then it moves to movie studios and music, now it's here to affect us as digital entrepreneurs. And it's not a matter of "if," but "when." This quick tip episode will give you the next best step to learn how to protect your copy, your courses, your hard work!  Tune in to learn about:...

Flying on a plane from Philadelphia to San Diego with Jessica Lindgren aka  GalFriday612 (the Executive Assistant to the business superstars like Pat Flynn of Smart Passive Income) shares how to get past (and work with) gatekeepers for access to amazing people and opportunities. Spoiler alert: You need to apply psychology, a bit of common sense, and lots of attention to detail! Jess Lindgren revea...

Making connections and marketing your best self on stage! Sounds like a great plan right? You are about to hear THE conversation to take you to the next level on stage and on brand!  A few exciting highlights include: - How can you leverage your expertise to gain speaking gigs? - Find out what an educational budget is?? - Where are great places to speak?! -Find out how you identify yourself when b...

Time for Part 2 of my practice session! Let's talk about CULTure and gaining fans. Don't worry about the term "Cult" because our conversation is about connections, psychology and growing your brand. A few exciting highlights include: Podcast Movement 2018 Episode 105 with Kwame Christian In-group Bias Allison Melody of Food Heals Podcast Tee Public My Power Point for this presentation! Take Action...

I'm giving you a sneak peek into Part 1 of my Podcast Movement talk on persuasive language, what Albert Einstein said is the most beautiful thing we can experience, and how to incorporate mystery into your writing! How can Albert Einstein help you with your podcast, blog, book, or business? Listen and find out! Check out my PowerPoint for this talk! A few exciting highlights include: Podcast Movem...

From dreams of being a doctor, to working for NASA, to becoming an online marketing guru! Bestselling author and international speaker Eli Natoli shares the benefits she's seen from writing a book and tips to apply psychology for effective and authentic marketing for your business online. A few exciting highlights include: - Find out what led Eli to John's Hopkins University! - Learn how Eli went...

A first-time non-fiction author's advice for writing a bestselling book WHILE she's going through the journey! Wendy Kim is a 'next level coach' who uses her skills from her former professional career as a Program Manager delivering a multi-billion dollar platform for PlayStation to help her clients level up. She is also now the author of  Beyond Blending In: An Immigrant's Guide To Overcoming Cul...

Want the recipe to improve your copy and position yourself on the leaderboard in your industry?? My interview this week is a fast-paced, incredible conversation on marketing, branding, and how you can take your business and expertise to the next level with a truly incredible guest. A few exciting highlights include: - What we can all learn from rapper Master P - Marketing and Branding 101 tips fro...

Audiobooks anyone? How about the psychology of leadership? Positioning with podcasting and authorship? Check, check, check! Today we dive into psychology, leadership, and audio books?! YES! You will hear from an expert in all 3 areas who delivers content for 2 podcasts, is a bestselling author, a TEDx speaker, and the event organizer for the Souther Hemisphere's first podcasting conference! A few...

Get high-powered, productive, and crushing your business goals! My fabulous guest and I dive deep into ways of breaking down the data of productivity, with tips on goal setting, book writing, podcasting, and so much more! A few exciting highlights include: - Podcast Movement is almost here! - Should you wait until your brand is 100% on point before launching? - What is one GREAT question to ask to...

  The psychology of improving your email marketing and how it can help sell your books, courses, products, and services... --- Happy 4 th of July AND Happy Podcast Movement month!! Speaking of Podcast Movement, I met today's guest at last year's Podcast Movement! He is an expert in email marketing and how to upgrade your email list, why you should (hint: you definitely should!), and how to improve...

Learn how YOU can have a podcast and bestselling book if you want to with your business! We talk tips, techniques, and tools to guide you to the first step of simplifying a podcast and writing a nonfiction book that helps you get instant credibility, more speaking gigs, and more! A few exciting highlights include: - How Larry got in trouble with the law (we start out ENTERTAINING from the get go!)...

Are you ready to write that book yet?! Today you get to hear from someone that has gone through the process and rocked my mastermind group...even though he never thought he could be an author. Learn tricks and tips (and hear a secret hello from my dog Tuck) from a marketing specialist who is now a best-selling author! A few exciting highlights include: - Guess who sneaks on to the podcast this wee...