Copy That Pops: Writing Tips and Psychology Hacks for Business

Is communicating your message on stage one of your goals or dreams? Then this week's guest has amazing tips just for you! She's a seasoned speaker and speaking coach who is passionate about helping all people find their stories and tell them in an impactful way.   We talk about: - How did Johanna get into speaking? (Hint: She used to be super shy and thought "men are smart and women are not...I am...

My favvvvorite tool for writing books (and why) is revealed! Plus, a special shoutout to new #1 International Bestselling Author Nadine Blase Psareas who hit #1 bestseller in 11 categories and #1 hot new release in 14 categories in the U.S. plus #1 in 2 categories in Mexico with her new book!       BOOK THAT POPS Podcast?   I've gotten feedback from some listeners of the show that they'd love a "b...

Wanna see what it looks like to be a #1 bestselling author on your launch day? I pull back the curtain!   Read (and watch) below for the 9 spots to look for proof you got bestseller...SEE it in action the day that my private client Mark Wills went live with his book!     9 Spots to Get Social Proof That Your Book Hit Bestseller on Amazon [the video!]     In last week's episode I revealed my big SE...

Speeeeeecial announcements, milestones, and business lessons learned to share with you! This is a fun and personal quick episode.   #1: Big Big Announcement: I'm preggo! I actually found out that I was pregnant in mid-January. Thank god I had just gotten my new podcast audio editor and shownotes person up and running with a great system, or this show would have stopped in its tracks!   My first tr...

Would you love to attract and engage your ideal clients? Or how you can be an expert in your niche with your one core idea! Our guest today will offer you all the insights on how you can do that!   We talk about: - Why Lisbon & how many languages?! - Entrepreneurial journey - How she helps clients today: 3 step process - Speaking first model - Why writing a book matters to grow your thought leader...

Can there be a use for profiling to better understand yourself, your clients, customers and business associates? How can we use clues about a person to improve our communication with them in writing? We dive into these great questions and answers with our guest today!   We talk about: - Where to start in profiling: with yourself - Tips for profiling others - How to apply those tips to better commu...

The great copywriter Ray Edwards said at SMMW19 this past March, " There is no copy that is too long - there is only copy that is too boring ." I agree 1000%. People often ask me How long should my book be? How long should my blog article be? How long should the email be? How long should my bio be? As long as it takes to deliver value to the intended reader or audience but, the shorter you can do...

CONTEST GIVEAWAY Love Handle These smartphone grips that you stick on the back of your phone to better be able to hold it.   18 to give away, in colors of: Light blue Red Rainbow Black Pink Rose gold To participate visit -> www.copythatpops.com/173

Another quick tip episode for you today...I'll keep it pithy and productive for you!   You never know when one introduction can lead to great things!    Writing introductions are important for many cases: Introducing guests on your own podcast Introducing guest speakers at a local meetup, an online live stream, or a stage where you may have another expert on with you Helping podcast hosts or emcee...

Today's episode is a special solo one for you! I have 100,000 thanks to give, so have a listen!   Pride   I have reached 100,000   Shame   Part of me feels shame at the number. My friends have done that within the first month, 3 months or 1 year. It took me 3 years. So much wrong with thinking less of myself, my show, my accomplishment because of comparing myself to others.   Gratitude   It's over...

Does copy, psychology, and…  photography  …really overlap??? Spoiler Alert: YES! Special guest Jason Malouin shares how to capture the visual communication of an experience in a photo and how that relates to your copy and more. We all care about better communication and this episode is packed with unique insights you won't hear anywhere else. We talk about: –  Podcast episode 135: With We Are Podc...

Did you know there was a holistic way to hustle? With the ever growing shift of women entrepreneurs, our guest explains the seasons of hustle and how we can be a high performing business by listening to our biological self.   We talk about: - Tips for speaking on stage and converting fans with an 'old-fashioned tried and true' tip - A high performer in business...has run and/or spoken at thousands...

Imagine if you could better influence people from your writing and words quickly and easily, without going back to school to get a psychology degree. Well, that's the goal of today's quick tip episode!   Visualization and Mirror neurons are legit.   1. Visualization More and more elite athletes and their coaches are tapping into Sports Psychology and harnessing the power of visualizing success on...

Would you like more clients or a better ROI? I mean we all would...right?...and today I am sharing one quick copy tip you need to start using today!   Confirmation Bias Defined Confirmation bias is a phenomenon where we, as decision-makers, have been shown to actively seek out and assign more weight to evidence that confirms our hypothesis and ignore or undervalue evidence that could disconfirm ou...

"Interviewing is like a date." Do you agree or disagree? This quote is from our guest today, Eric Hunley. The context is about interviewing people on your own podcast! I was intrigued by this idea and asked him for more details. Tune in to hear tips for getting never-before-heard stories and top interviews out of people by the questions you ask. This advice is relevant beyond podcast hosting too!...

Learn the REAL secret about getting more speaking gigs! Our guest today, Davide Di Giorgio, shares his story about how he went from being a teacher to a speaking coach. We also teamed up to deliver you some exciting news and offer! You won't want to miss this offer! We talk about: - The magic of being on stage in front of people - Transition from teacher to becoming a speaker coach - One tip for d...

THREE surprising things a fashion designer turned hypnotizing business coach can teach you about writing your next bestselling book. Our guest today, Bri Seeley, started her entrepreneur adventure at a young age and today, she is Hypnotherapist and Coach who hosts the popular Permission to Leap Podcast and wrote a bestselling book with over 115 reviews called Permission to Leap: The Six-Phase Jour...

Started off as naked podcasting and turned into an amazing conversation with a comedian author, Amy Lyle.  Amy shares tips about book categories, formatting your book and why she does photoshoots with llamas, an episode you don't want to miss. We talk about: - Photoshoots with alpacas and llamas - Embrace failures and how it helps you psychologically - Advice to people who want to write a book but...

Didn't finish high school, started a business at age 20, and built her 7-figure business from the ground up. She has 25 years of building and growing businesses, as well as, her own podcast Thought leaders Business Lab Podcast . If you're a thought leader or an inspiring one ready to play a bigger game and make more money, this interview is a must listen. We talk about: - How she got started in en...

What are the benefits of Podcasting at a personal and business level? First, a little information… A Senior at Cal State Fullerton in the Business Marketing program named Miles reached out recently. He said he was doing a research project that focuses on Podcasting and the benefits it can have on both a personal and business level. So, I recorded my answers to his 14 questions right after I got ho...

"All big changes come from the tiny leaps you take every day!"  This is the passion of your guest today. It is the concept that led him to start a podcast with 300+ episodes and growing, as well as publish a book - COMING OUT TODAY!   Simple personal development strategies, day to day changes, habits, and business growth is the concept that surrounds our guest interview today!    We talk about: -...

Quick copy and business leadership tip for you today...plus a behind-the-scenes recording! First, the Backstory… Last year in January of 2018, I started a group of entrepreneurs meeting about every other week in San Diego for coffee to get to know each other and be open to collaborations. I called it " Connecting SD ." There was never any firm agenda, though the times we had 10 or more people come...

Positioning yourself in your niche as an expert...how can we do that best? My lead domino is with a book. But, our guest today loves social media most of all! And she told me before we officially started recording: " Linkedin is a gold mine for copywriters because it's all about the copy! " You don't have to be a pro copywriter to leverage it though...you just have to listen to this podcast!  😜 N...

Popping in with you this week just to: Wish you a happy start to 2019 (done and done!) Share a win from 2018 (and invite you to share with me too) Share plans for 2019 (and invite you to share your feedback with me also)   1: Happy New Year, my copy poppers!   Okay, so, we already got item #1 complete. Hope 2019 is the best year ever for you!   Now let's talk about #2!   2: Share my wins from 2018...

If you have two diverse markets that you need to reach with your copy and branding efforts, then this is a great podcast episode for you! Artist, podcaster, and children's book author Angela Ferrari reveals her tried and true tactics to sell more books, build a tribe of raving fans (including both young kids and parents), and grow her business network. A Few Highlights and Mentions: - How Angela g...