Copy That Pops: Writing Tips and Psychology Hacks for Business

This show is all about applying psychology and improving our writing for online business success, so let's look at TikTok with that lense.   In this solo episode with just me -- no interview today -- we'll cover: 1. What is TikTok and just how crazy big is it already? 2. My personal experience with it and how I got a video to over 47,000 views at the time of recording this (about 3 weeks...nearly...

This show is geared toward entrepreneurs, coaches, consultants, and other business owners who want to do better online with their business by harnessing the power of the written word...and applying psychology while they're at it!...   But many people ask me how to make money as a freelance writer...how to get started....or how to make some money on the side with their writing as they grow other bu...

Quick copy tip for you today about the uber fun punctuation mark called...the semicolon.   What does it look like? It's like a colon on the top but a comma on the bottom.    Often misused, here are the three main ways to use it correctly when a colon, comma, or period just won't do!     WAY #1   To combine two independent clauses (aka sentences that could stand on their own as complete sentences)...

From suicidal thoughts to thriving with intention, Dan Mangena shares a childhood and early adulthood struggling with undiagnosed Asperger's and how he used his gifts to find smart workarounds to help better function socially.   Dan used his strength in pattern recognition and a few fascinating books (like The Game: Penetrating the Secret Society of Pickup Artists ) to unlock the psychological cod...

Positivity, Bestselling Books in 16+ Categories, Copy Tips, Writing Advice, and more with our special guest Kelsey Henry! At age 25 she wrote, self-published, and launched her book (hitting 16 categories in the US and 9 in Australia at the #1 spot) in about 2 months from start to finish. You can too!   Kelsey reveals how she did it, obstacles you faced but overcame, plus her favorite tools you can...

4 examples to convince you once-and-for-all that the Oxford comma is non-negotiable.   Today, let's talk about a nerdy debate that continues to rage. But, my dear listeners...there is only ONE CORRECT answer to question… "Oxford comma or not?"   ----- PRODUCT SHOUT OUT -----   I use the Owlet Sock to keep track of my 3-month-year-old's heart rate and oxygen level as he naps and sleeps. It's a game...

What is hypnosis? What is "a practical psychic"? How about spiritual coaching? We cover all of these parapsychological topics plus book writing, bestseller launching, and more with our guest Priscilla Keresey.   A Few Highlights from This Podcast:   - Journey to where Priscilla is now - What is hypnosis? - What is spiritual coaching and how can it help you? - Best tips for writing and publishing y...

Life-saving book out now! My biz bestie shares her story of losing both her parents to cancer and how that pushed her into a life of pursuing how to heal naturally.   Food Heals: Physical, Emotional and Spiritual Stories to Nourish Your Soul and Transform Your Health is available now on Amazon!   Plus, this book includes 39 additional stories of overcoming chronic and degenerative diseases by infl...

3 examples of how to instantly improve your writing that are as helpful as Wolfgang Puck and Rachel Ray in the kitchen! This quick copy tip will have your copy popping in under 90 seconds! Full shownotes here.

This quick copy tip will help you to facilitate bonding and business relationships between yourself and your group members in a Facebook group, LinkedIn group, Slack channel group, inperson group and more!   Original copy is from Travis Chappell of Buildin Your Network, shared out by Ronsley Vaz of We Are Podcast, and now reshaped by me!   I'm going to add this in my free Facebook group at copytha...

Another -- by popular request -- second-round interview with a past guest who is an expert in psychology, copywriting, and even book writing and book self-publishing too! Brian Ahearn applies proven science and psychological research to be more successful in business and in life.   Listen to this action-packed episode if you want tangible tips and fascinating stories that illustrate the power psyc...

Sell more with stories. As they say, "Words tell. Stories sell."   How do you make more money by closing more sales...without feeling like a pushy, sleazy salesperson?   Find out on today's interview with an entrepreneur who has experience helping solopreneurs and enterprise-level companies like SalesForce to connect with their customers through effective storytelling and understanding psychology...

The baby is here! :) After nearly 3 days of labor, our baby boy was born on his due date of 9-20-2019 at 3:30pm. His name is Evren Petersen Shepard. This quick episode reveals how we came up with the name "Evren" and what it means. (In Turkish, it's pretty cool!).   Take Action Now on Your Bestselling Book! TRAINING  on hitting Amazon bestseller  [free] ----- Click here to access full shownotes at...

True or false: 1. Reaching your customers in a deep and emotional way is a key to successful copywriting 2. Your headline is unquestionably the most important piece of copy you use to reach prospects   Answer:   True to both!    But how can you improve on this? There's a free tool out there that I discovered!   It's called the  Emotional Marketing Value Headline Analyzer from the Advanced Marketin...

Have you ever stumbled upon a great landing page and wished you could see all the emails that followed without opting in?   Have you ever seen a Facebook ad with killer copy and wondered how they nurtured their audience later to buy?   Well, now you can!   I recently discovered Swiped.co ...   Profitable Marketing Inspiration & Analysis The place for copywriters & marketing minds to dissect & disc...

Gaslighting, cat-fished, and other online dating scams...our guest today Jules Hannaford shares all inside her book Fool Me Twice. Plus, she breaks down her best tips and tricks for YOU to share your stories (no matter what they may be) and get your book published and marketed to the masses.   A Few Highlights from This Podcast:     - Jule's book: Fool Me Twice: Confessions of a Perpetual Internet...

Unlearn 'bad writing' you from academia and get back to conversational copywriting! Write like you are sitting across the table from someone and talk to them like yourself, like someone they can connect with emotionally. That's the core of what we dive into this episode with a pro copywriter with over 40 years experience, tons of incredible stories, and lots of tangible advice for entrepreneurs an...

I stood up to ask a question at the Marketing School Podcast's "Marketing School Live 2019" event in Los Angeles last month (July 2019). #MSL2019   The organizers of the podcast and event are Neil Patel and Eric Siu...big names in the marketing and online business space! [Having my own podcast and going on lots of other shows helped me not be nervous to stand and ask a question, by the way! I woul...

"Honey, female entrepreneurs aren't a real thing. They don't make any money." The older businessman -- seated across the small mastermind table from us -- dismissed all women in one curt sentence. The problem, however, is that statistics actually support this statement... [watch video below to learn more and hear the rest of the story!]   Globally, 97% of female start-ups fail in the first 5 years...

  Digital marketing strategies around copy, visuals, social media tactics, videos, and more from Founder of Tintero Creative and #1 bestselling author in over 9 categories on launch day!   Valerie's been in the social media space for over 10 years and breaks down how to leverage it to grow our businesses and help with book launches too!    A Few Highlights from This Podcast:    Bestselling Author...

Dominatrix + copy tips? Yes!   Becoming a badass in life and business requires you to stand in your power and be super comfy with being unique! This completely relates to copy.   So many times people ask, "What's the best word to use here?" Or, "How can I improve my copy?"   These are fabulous questions and being committed to improving is the first step! But, no two people speak alike, so your cop...

At Marketing School Live in LA run by Eric Siu and Neil Patel, there was a session that Eric (CEO of Single Grain) lead a discussion with Yaniv Masjedi (the CMO of Nextiva) and they shared 5 of their favorite copywriting hacks...quick, easy phrases to use or swap to improve your copy, headlines, and more.         5 Turbo Copywriting Hacks   "the right way" "the laws of ___" or "The X number of law...

Live and hitting #1 bestseller on Amazon today in multiple categories, it's Kelsey Henry from Positively Delighted! CopyThatPops.com/kelsey will take you there to see it!   Link Outs: • CopyThatPops.com/128 - Lego Method to Write Your Book Without Stress • Kelsey's book live on Amazon now   About Kelsey: Kelsey Henry from Positively Delighted is a singer/songwriter, positivity coach, coloring page...

Psychology of sales from a Master Salesperson....Gamification for sales success...hold to be more bold for bigger success in business and life...and more!    That's what in store for you in this episode with the incredible Chris Cumby!   A few podcast episode highlights:   Chris lives in the Emerald Coast of Florida but is from Toronto Advice for people going through big changes or big moves What...

How can you craft a talk, deliver dynamically, and book a spot on the TED stage? If you have a purpose in your business and stories to share with the world, this is the episode for you as we sit down with TEDx Orlando's co-organizer Thomas Waterman! Psychology, Leadership, Vision, Purpose-Driven, TED Talks… …these are a few of the keywords from the notes I took during the conversation with today's...