Conversations That Convert

It’s Only Words! Too busy to mind the blog? Not enough time to send that email? What is the cost of neglecting your company’s content? Content matters.    Telling your brand story via public relations, blogging, social media and email marketing sets your company apart and could mean keeping a lead versus losing the sale.   Are you struggling with where to start? In our latest episod...

With the home building and remodeling markets still hot as can be, not every outlook is rosy. Rick & Diana look at the 3 critical sales mistakes builders are making in 2022 and how to correct them.   Stay ahead of your competition. Listen to this video now! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navig...

With high demand in most local markets, builders aren’t struggling to find leads. So why is it so hard to find high-quality ones? Rick & Daiana discuss the top 3 online lead conversion mistakes builders are making in 2022.    Deep dive and listen to the episode! By understanding these mistakes, you can improve your lead conversion rate and see better results in your business. - Build...

Rick & Daiana discuss 3 strategies builders can implement to take jobs from competitors. We start with common mistakes and then reveal an easy-to-implement process for becoming the "go-to" builder in your local market.   If you don’t have a process for becoming the go-to builder in your local market, then now is the time to change that. Listen to this episode, implement these strategies a...

In the latest episode of our, "How to Beat Your Competition" series,  Morning Star Builders of Houston, TX joins Rick to share how they've built a company that uses design to become the custom builder of choice. Ted, Yvonne, and Blake share what they've learned along with mistakes to avoid if you'd like to set yourself apart from your competitors using design.    These experts know...

With no end in sight to labor shortages, the difference between a home builder or remodeler being able to operate is their ability to attract and keep talent. Rick will share some key strategies and actionable ideas builders can use to create a culture that attracts and retains great people.   Listen to this episode to learn more, and be sure to put these ideas into practice so you can keep y...

If you own a home remodeling, building, or improvement company, your prospective clients are always trying to balance your perceived value vs. the price you're asking.  The question each lead asks is, 'Why Should I Choose You When You’re Not the Lowest Price??'   There is a process for creating a completive advantage and in this episode, Rick interviews Andrew Burton from Creekside Custo...

Builders leave a LOT of opportunities on the table by not developing a B2B referral program.    In this episode, we make it simple for you to create your own with 5 easy steps. - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply chain and labor market issues. Find out how https://www.builderlead...

In order to get the best referrals from your clients, it's important that you develop a network of referral partners.   Rick & Daiana discuss how builders are leaving money on the table by not tapping into their referral network. They review why it happens and how to develop a network of Referral Partners. - Builder Lead Lead Converter frees up time for home builders & remodelers so t...

In this episode, Greg Bray, President of Blue Tangerine joins Rick to discuss the art and science of connecting with your future buyers online.   Here are the things you will learn in this episode:  The types of emotional decision-making that factor into the home buying process  How a buyer’s emotion fits into your digital interactions  When a prospective buyer is visiting your...

It's always a good idea to keep in touch with your past clients. You never know when they might need your services again.   In this episode, we take a look at why home builders and remodelers come up short when it comes to reselling future projects and increasing referral leads from happy clients. Most importantly, we'll provide some solid strategies for re-selling and referral selling. &nbsp...

Giving your home building and remodeling clients the best experience is awesome, but it's not just about providing great service. It's also important to find ways to up-sell and cross-sell them on additional services.  In today's market, a builder can't leave money on the table for any job.    In this new series called, "How to Get More Referral & Repeat Business", we'll open ou...

So, how does a builder grow profits with fewer clients? By offering option bundles.   In this episode, we'll make the case for option bundles, or bundling together items that are typically marketed as upgrades. Leveraging option bundles not only boost margins but will streamline your design and selection process.    Listen and dig dive to know how you can start using them to increas...

So what’s the secret to Ironwood Custom Builders' success? Kelly Anderson from Ironwood Custom Builders shares how he's grown his average revenue per job to $100k+ for remodeling and $600k plus for custom homes. When he started his company he was charging a 10% margin and today he's over a 50% markup. Today, Ironwood has a 12-month production backlog and is still booking jobs that won't start for...

Design is the #1 profit multiplier for builders. In this episode, we'll share some do's and don't to using your design services to maximize profit margins. By following these guidelines, you can position yourself as a builder that clients are happy to work with and confident in recommending to their friends.    - Builder Lead Lead Converter frees up time for home builders & remodeler...

Russ Stephens from the Association of Professional Builders joins us to discuss how slot selling is a builder's secret weapon to growing revenue and margins while providing a professional-level experience for today's new home and remodeling buyers.   We discuss:   What is “slot” selling?  What problem(s) does slot selling solve?  What are the challenges and pitfalls of slot sel...

Builders that follow these strategic updates in their sales process grow revenue. If your sales process hasn't been overhauled for 12 months, you're leaving money on the table.    Listen to this episode to learn how to expedite your sale process and grow revenue! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins whil...

Looking to increase sales without breaking the bank on paid ads?    Your website, social media, and client database are a revenue goldmine. Check out this episode, we'll reveal how to mine these areas for profitable sales that will keep your pipeline full. Learn how to boost your bottom line with simple strategies that don't require a lot of extra time or money. - Builder Lead Lead Conve...

It's nearly impossible to grow a remodeling or home building business today by increasing sales units. The only option is to increase the average sale price and margins to keep your business moving forward.  When it comes to the challenge of growing sales revenue, there are a lot of factors that need to be considered.  This episode will provide you with an overview of the common supply c...

Happy New Year! We're opening 2022 with a series called, "How to Maximize Your Revenue Per Sale." We'll dive into everything you need to know to grow your remodeling and home building company in spite of the limited labor pool available.   If ever you want to grow your sales revenue but feel like you can't because of limited trade partners or staffing, then listen to this episode for some eff...

In part II of the series "How to Crush it in 2022," we dive into what should be on a home builder's or remodeler's 1-page business plan.     In part I, we talked about the first 4 keys to "How to Crush it in 2022", if you haven't listened to it yet, you can check it out with this link . - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow s...

In this episode, you'll learn how to crush it in 2022. This is the first part of our Business Planning Series. With a focus on marketing, and business strategy, we'll be sharing 4 of the most important things you need to know and apply in the next year. - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply...

The home remodeling and building industry is booming. In this episode, we highlight the four biggest wins of 2021 that home improvement companies, home builders, and home remodelers should be paying attention to in order to stay on top of the competition. Discover how you can incorporate these into your 2022 sales plan and grow revenue and margins. - Builder Lead Lead Converter frees up time for h...

In this episode, we're going to be covering the biggest mistakes that builders and remodelers made in 2021.    Did you make any of these? Listen to the full episode as we list all of the things you need to avoid when building or remodeling a home in 2022.    There were a LOT of mistakes made in 2021 and we focus on the ones that cost builders thousands in profit. There were com...

Want to get more clients?    One of the best ways to do that is by using email marketing. But if you don't know how to write an effective email, your message will never reach its intended audience. Listen to this episode for our top tips on crafting emails that make the phone ring! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales reven...