Rick Storlie
Conversations That Convert
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
Be sure to visit the podcast's website and support the creator: podcasters.spotify.com
Author
Rick Storlie
Category
Podcast website
Latest episode
Oct 27, 2026
Where to listen?
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Episodes
Slot Selling- A Builder’s Secret Weapon 03.02.2022 33:36
Russ Stephens from the Association of Professional Builders joins us to discuss how slot selling is a builder's secret weapon to growing revenue and margins while providing a professional-level experience for today's new home and remodeling buyers. We discuss: What is “slot” selling? What problem(s) does slot selling solve? What are the challenges and pitfalls of slot sel...
How to grow sales revenue by expediting your sales process 27.01.2022 18:45
Builders that follow these strategic updates in their sales process grow revenue. If your sales process hasn't been overhauled for 12 months, you're leaving money on the table. Listen to this episode to learn how to expedite your sale process and grow revenue! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins whil...
How to Grow Sales Revenue without Paid Ads 20.01.2022 17:24
Looking to increase sales without breaking the bank on paid ads? Your website, social media, and client database are a revenue goldmine. Check out this episode, we'll reveal how to mine these areas for profitable sales that will keep your pipeline full. Learn how to boost your bottom line with simple strategies that don't require a lot of extra time or money. - Builder Lead Lead Conve...
How to Grow Sales Revenue with Supply Chain Challenges 13.01.2022 15:18
It's nearly impossible to grow a remodeling or home building business today by increasing sales units. The only option is to increase the average sale price and margins to keep your business moving forward. When it comes to the challenge of growing sales revenue, there are a lot of factors that need to be considered. This episode will provide you with an overview of the common supply c...
How to Grow Sales Revenue with Limited Trade Partners & Staffing 06.01.2022 14:28
Happy New Year! We're opening 2022 with a series called, "How to Maximize Your Revenue Per Sale." We'll dive into everything you need to know to grow your remodeling and home building company in spite of the limited labor pool available. If ever you want to grow your sales revenue but feel like you can't because of limited trade partners or staffing, then listen to this episode for some eff...
How to Crush it in 2022 (Part II) 23.12.2021 17:20
In part II of the series "How to Crush it in 2022," we dive into what should be on a home builder's or remodeler's 1-page business plan. In part I, we talked about the first 4 keys to "How to Crush it in 2022", if you haven't listened to it yet, you can check it out with this link . - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow s...
How to Crush it in 2022 (Part I) 16.12.2021 14:08
In this episode, you'll learn how to crush it in 2022. This is the first part of our Business Planning Series. With a focus on marketing, and business strategy, we'll be sharing 4 of the most important things you need to know and apply in the next year. - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply...
Biggest Builder & Remodeler Wins of 2021 09.12.2021 10:52
The home remodeling and building industry is booming. In this episode, we highlight the four biggest wins of 2021 that home improvement companies, home builders, and home remodelers should be paying attention to in order to stay on top of the competition. Discover how you can incorporate these into your 2022 sales plan and grow revenue and margins. - Builder Lead Lead Converter frees up time for h...
Biggest Builder & Remodeler Mistakes of 2021 02.12.2021 14:22
In this episode, we're going to be covering the biggest mistakes that builders and remodelers made in 2021. Did you make any of these? Listen to the full episode as we list all of the things you need to avoid when building or remodeling a home in 2022. There were a LOT of mistakes made in 2021 and we focus on the ones that cost builders thousands in profit. There were com...
The Formula for Crafting Emails That Make the Phone Ring 25.11.2021 11:16
Want to get more clients? One of the best ways to do that is by using email marketing. But if you don't know how to write an effective email, your message will never reach its intended audience. Listen to this episode for our top tips on crafting emails that make the phone ring! - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales reven...
Make Your Phone Ring with my Email Templates that turn an Online Lead into an Appointment 18.11.2021 14:36
In just fourteen minutes, we'll go over why online leads do not respond to email follow-up, what you can do to get a lead to respond to your email follow-up, and 3 relevant EMAIL topics for new home and remodeling leads. - Builder Lead Lead Converter frees up time for home builders & remodelers so they can grow sales revenue and margins while navigating supply chain and labor market issues. Fi...
Why your Buyers think You’re Priced too High and How to Fix it- Part II 11.11.2021 16:04
In the last episode we discussed the Top Five Mistakes Why your Buyers think You’re Priced too High. In this episode, we will discuss how to fix these mistakes, we'll go through the Five Steps to Resolving the Issue of Why Your Buyers Think You're Overpriced. The problem might not be what you think it is! If you're interested in learning more about how to sell your house and av...
The Perfect Pricing Blueprint – Why your Buyers think You’re Priced too High and How to Fix it 04.11.2021 15:05
What has a bigger impact on making the sale? How you present your price or, what the price is? Many new home and remodeling salespeople think their prospects say, "no" because their price it too high. But is that the case? In this episode, we’ll explore why the buyers think your price is too high, and how to fix it and make them feel like they are getting a great deal. Listen to this...
The 3 Step Formula for Getting Your Prospects to Commit to You in 30 Minutes or Less 28.10.2021 13:13
If you're like us, then you know how frustrating it can be to try to get your prospects to commit. This is especially true if the prospect is comparing you to your competitors. This episode will show you three simple steps that will help you convert more of your prospects into sales! So what are you waiting for? Listen and learn how to get your prospects to commit in 30 minutes. This...
The Ultimate Guide to Making Referrals REALLY Work for Your business 21.10.2021 14:15
If you've ever wondered how to make referrals work for your business, this episode is for you. The housing industry is notoriously tough when it comes to getting people to refer their friends and family-but not anymore! Listen as we break down the top three ways that will get your referral program working like a well-oiled machine in no time. Check out our episode NOW to learn the se...
How to Sell More Projects Using Events- Part II 14.10.2021 20:13
If you're struggling to find new leads, here's a strategy that can help you reach more people and bring in more revenue. This is the second episode of a two-part series on How to Sell More Projects Using Events. This episode covers how to set-up an event, how to execute it, and how to follow-up after the event. In the first episode, we covered the five reasons why events are an easy w...
How to Sell More Projects Using Events (Part I) 07.10.2021 19:27
In this first part of our episode, we'll show you how to use events to sell more projects. We discussed the five reasons why events are an easy way to sell more projects and the many sorts of events that may be held. Learn more about the benefits of events and how you can use them to your advantage in your business. - Builder Lead Lead Converter frees up time for home builders & remodel...
How to Get Positive Reviews Posted and Keep Negative Reviews Offline 30.09.2021 15:54
In this episode, we'll show you how to take advantage of the power of reviews from your happy clients. If you get (or have) negative reviews posted on Google, Facebook, Yelp or Houzz, your positive reviews will seem less impressive and will cost you sales. But, if you keep negative reviews offline, leads won't see them and are more readily to engage and choose your company! Listen to this e...
Why You Lost that Sale and What to do About it 23.09.2021 15:59
You've been there. You're trying to sell your client, and they say "No." It's not the first time you've lost a sale, do you ever wonder why you lost that sale? It could be for any number of reasons, but in this episode, we covered the top three reasons. The reasons are: Trust issues The hidden fears of your lead A lack of value for your services Listen...
The Art of Reviving Cold Leads (Part II) 16.09.2021 13:00
In this episode, we'll talk about how to revive old and cold leads, which is a great way for remodelers, home builders, and home improvement companies to increase their business. This is the second part of the episode on how to revive old and cold leads. In Part 1, we talked about lead reactivation, why it's important, and the keys to reactivating your cold leads. If you haven't liste...
The Art of Reviving Cold (and Old) Leads - Part I 09.09.2021 11:43
What's the best way to find new customers? Of course, it's through your existing customer base! Not only is this a more cost effective strategy, but you can also try out different techniques to see what works best for you. In this episode, Rick and Daina share the most creative ways to reactivate cold (or old) leads and turn them into hot prospects! Let us help you out by...
How to Automate Your Lead Appointments (and get them to show up) 02.09.2021 12:48
Do you want to grow your business but don't have the time to chase all the new leads you need? Learn how to use automation technology to capture and convert new leads into appointments, with no effort on your part! In this episode, Rick and Daiana will discuss the step-by-step process how stop chasing leads and still grow your business. From manual follow-up and booking lead cal...
How to Get Leads to Respond to Your Follow-up 20.08.2021 13:13
It's great to get a lead, but what do you do if they don't respond? In this episode, Rick and Daina will show you how to get leads to respond to your follow-up. The first stage is to establish momentum using a specific technique to format your messages. Finally they talk about when your leads expect to hear from you and what you can and can't automate. Tune in now to know more...
How to Keep Your Pipeline Full of QUALIFIED Leads 19.08.2021 15:49
It's not enough to just have a pipeline of leads. You need QUALIFIED leads that are ready and willing to buy from you. If you're a home remodeler, home rebuilder, or home improvement company owner looking to get more leads, then this video is for you! Dive in to find out how you can keep your pipeline full of qualified prospects that want to work with you NOW! - Builder Lead Lead Converter...
6 Sales Tasks Every Builder Sales Rep Should Start Doing- Part II 12.08.2021 15:11
If you're in the business of remodeling and selling homes, then you know that it takes a lot to be successful. And if you want to get ahead of your competition, then there are six tasks that we recommend all builders sales reps should have started doing ASAP. The first top three sales tasks are from our previous episode. If you have missed it, watch it here . Today, learn...
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