Conversations That Convert

When a builder decides to embark on a marketing program, the question always comes up- ‘Where should I start?’ Too often the cart is placed before the horse, leading to wasted time and money on unsuccessful campaigns. Don't miss out on potential leads! Take control of your builder sales process and plug those opportunity leaks. This 5 part series will detail, chronologically, how to set up, ex...

Are you looking for an easier way to manage and generate new home leads in your business? Check out this interview with Eric Fortenberry of Job Tread. Job Tread is a new production management tool for builders that is a direct competitor to BuilderTrend/Co-Construct. Hear all about Eric's background and how he and his team built a BETTER way for builders to deliver highly profitable jobs and h...

When a builder decides to embark on a marketing program, the question always comes up ‘Where should I start?’ Too often the cart is placed before the horse, leading to wasted time and money on unsuccessful campaigns. In part 1, we show builders how to set up a roadmap to generate a lead all the way to converting them into an appointment. This 5 part series will detail, chronologically, how to set...

The #1 marketing challenge for custom builders and remodelers, in fact, any builder, is generating high-quality leads. Custom builders and remodelers have the unique challenge of attracting leads without model homes and neighborhoods, where they control the land. Crack the code to attract top-notch leads as a custom builder or remodeler. Overcome the challenge of showcasing your work without model...

Learn the secrets to gaining more leads as a builder or remodeler in this episode! Get the upper hand on your competitors with these essential website secrets from an expert in the industry. Discover how to create permission-based relationships, capture high-quality leads, and convert more leads into phone calls with marketing segmentation. Tune in now to learn how to maximize your sales opportuni...

The #1 marketing challenge for custom builders and remodelers, in fact, any builder, is generating high-quality leads. Custom builders and remodelers have the unique challenge of attracting leads without model homes and neighborhoods, where they control the land. Are you also looking to attract more high-quality leads for your custom home or remodeling business? This episode will show you how to c...

Are you struggling to generate high-quality leads online? Custom builders and remodelers have the unique challenge of attracting leads without model homes and neighborhoods, where they control the land. This series will break down the specific website content that is needed to Attract high-quality leads (and the type of content that causes leads to look elsewhere), how to create permission-based r...

The #1 marketing challenge for custom builders and remodelers, in fact, any builder, is generating high-quality leads. Custom builders and remodelers have the unique challenge of attracting leads without model homes and neighborhoods, where they control the land. Check out our new series that will break down the specific website content HIGH-QUALITY custom home & remodeling leads are looking f...

In this episode, we interview Michael & Vanessa from HC Habitation in Montreal on how they are growing their semi-custom & custom home company in a stagnant market. We discuss the resources they use to help grow their company, including working with the Association of Professional Builders, along with the pivots they've made to deal with a stagnant market. They share the major obstacle...

We recap our 6 part series on why home builders and remodelers lose sales to competitors. Part I: Marketing Part II: Attracting Leads Part III: Capturing Leads Part IV: Follow-up Part V: Sales Process Part VI: Follow-through & Fulfillment This episode highlights the key takeaways in each area and why builders lose to their competitors, and of course, what they can do to stop it from happening...

How can you lose a sale after it's already won? In part-six and of the series Why Builders Lose Sales, we will discuss mastering follow-through and fulfillment. Discover what it takes to ensure clients stay happy from project start to finish - avoid dreaded change orders, unsatisfied customers, and unrealized expectations. Tune in now as we explore the world of construction follow-through! - B...

Struggling to understand why you keep losing sales as a remodeler? We're revealing the hidden secrets behind why remodelers lose sales and what you can do about it! Join us in this episode, where we will dive deep into Design Agreements. You'll learn how to adjust your marketing, lead capture, and sales efforts to start converting more opportunities into leads and sales. Don't miss the...

Struggling to move from a phone consultation to an actual face-to-face meeting? Don't worry, we've got you covered! Learn the secrets of why they're losing sales, and how to turn that around for success! Join us in this fifth part of our series "Why Builders Lose Sales to Competitors - Part V Sales Process" as we outline all the tips and tricks you need to make sure you stand...

Stop the losses now by discovering why you're missing out and what to do about it! In this episode, we'll be taking a deep dive into understanding your sales process and how to convert leads into tangible results. From phone appointment tips to design/build strategies, join us for an analytical discussion on mastering the art of sales! - Builder Lead Lead Converter captures & converts...

Over 50% of remodelers don't have a sales process. Many remodelers make the mistake of thinking they only need to attend the appointment and start pitching their services. However, this is often not enough- to close the sale, you'll need extra work beforehand. In this video, we look into why remodelers lose sales during their qualification process and, most importantly, how they can improv...

The overall market is good, but there are some areas of concern. Hear what Russ Stephens from the Association of Professional Builders has to say about the current state of the industry and what it could mean for your business. He joined us in this episode to reveal some of the highlights from their annual State of the Residential Construction Industry survey. The survey can be downloaded for free...

In this episode, we're going to take a look at some of the most common follow-up mistakes that create poor lead conversion and how you can avoid them. - Builder Lead Lead Converter captures & converts leads for home builders & remodelers so they can grow sales revenue and margins. Find out how ⁠https://www.builderleadconverter.com⁠ Facebook: ⁠https://www.facebook.com/BuilderLeadConvert...

In this episode, we will take a deep dive into why home builders and remodelers lose sales and most importantly, how they can adjust their marketing, lead capture and sales efforts to start converting more opportunities into Leads and sales. Join us as we discuss the mistakes builder's make when it comes to capturing leads and how you can adjust your website to start producing higher quality l...

This is an encore to the 2023 International Builder Show (IBS) standing-room-only presentation of, "Bidding Custom Homes & Remodeling Jobs: Turning Estimates into a Revenue Stream."   The program is a case study of how Ironwood Custom Builders earned $58,559 in pre-construction estimating fees with a 60% markup on remodeling and 30% on custom homes, netting 10% for both.   Rick Storl...

Are you losing sales to builder competitors and don't even realize it?    In this exciting episode, we'll explore the type of content that attracts high-quality leads to your website. Dive into why leads choose some home builders and remodelers and don't give others the time of day.    Don't miss out - tune in now for expert tips on how to optimize marketing, lead capture, and...

If you're a builder, it's important to know how your competition is taking away your sales.  In this part-one episode, we will take a deep dive into why home builders and remodelers lose sales and most importantly, how they can adjust their marketing efforts to start converting more opportunities into Leads.   Learn and close more deals by listening to this episode! - Builder Lead Lead C...

The 2023 International Builders Show has come and gone, but not before giving us a snapshot of the current state of the market. Builders need to stay ahead of the curve if they want to stay competitive in this ever-changing industry.    Rick reviews the "state of the building market" based on feedback from the 2023 Design & Build week in Las Vegas. Watch this recap! This will give yo...

It’s time to stop giving away your valuable time and expertise by providing free estimates! This 3-part series will walk you through how to get paid for every estimate, even if you don’t get the job.    And in this part-three of the episode Builder's Ask video, we answer the question: "What's the best way to get paid for providing an estimate?",  we talk about estimating kitchen rem...

Why it's so important to understand the emotional component of people's decision-making process?   -Listen to the full episode to learn more! Builder Lead Lead Converter captures & converts leads for home builders & remodelers so they can grow sales revenue and margins. Find out how https://www.builderleadconverter.com Facebook: https://www.facebook.com/BuilderLeadConverter LinkedIn:...

It’s time to stop giving away your valuable time and expertise by providing free estimates!    In this second part of the 3-part series "‘What’s the best way to get paid for providing an estimate?’", we tackled the two different options for how to calculate (and sell) estimating fees.   Check out this episode now to learn more! - Builder Lead Lead Converter captures & converts l...