Conversations That Convert

Struggling to reach your target profit goals? With decades of experience in the industry, we have seen firsthand how many builders are falling short of their profit goals due to outdated strategies and lack of innovation. In this must-watch episode, Rick interviews Emma Jane and what Shinn Consulting sees as some of the biggest challenges to profitability for 2024 and beyond. Don't let your pr...

Are you leaving money on the table when it comes to your sales pipeline? Learn how to accurately project your sales that can make all the difference in the success of your business. Join us as we break down the key strategies and techniques for forecasting future sales for home builders and remodelers. From understanding conversion rates to tracking progress and closing deals, we'll give you t...

In the competitive world of home building and remodeling, effective appointments can make or break your business. In our latest episode, "Appointments: The Good, The Bad & The Ugly (What Builders Should Be Converting)," we break down everything you need to know about maximizing your meeting outcomes. What You'll Learn: • The Good: Discover the types of appointments that lead to h...

In this episode, Rick will introduce you to a new project management software solution for custom home builders and remodelers. In this detailed walkthrough, Hill Dickerson and Mark Thompson share how BuilderPad revolutionizes the homebuilding process by offering innovative tools and strategies designed to enhance efficiency and quality. From initial design concepts to the final touches, BuilderPa...

Unlock the secrets to successful lead generation in the home construction industry with Part III of our series. In this episode, we'll show you how to identify and nurture hot leads by deepening your understanding of lead engagement. Whether you're a home builder, remodeler, or custom home builder, our expert tips will help you elevate your lead generation strategies and grow your business...

Are you a builder, home builder, remodeler, or involved in any type of home construction business? Do you dream of being able to run your company from anywhere in the world, even if it's 3,000 miles away? Then you don't want to miss this video! Join Jordan Webb from Freedom Brothers Mastermind as he shares his inspiring story of how he successfully manages a remote building business while...

As Peter Drucker famously said, "You can't manage what you don't measure." And in the competitive world of home construction, tracking the effectiveness of your marketing and sales efforts is essential. That's why we're here to break down the different KPIs that builders need to be using in order to stay ahead of the game. In this second episode of the series "Key Pe...

As Peter Drucker famously said, "You can't manage what you don't measure." And when it comes to building homes and remodeling, tracking the right Key Performance Indicators (KPIs) is crucial. In this first part of the new series "Key Performance Sales Indicators for Builders", we'll dive into the world of Google Analytics and uncover how builders can use this powerf...

Get ready to discover the latest insights and trends in the residential construction industry. In this episode, Russ Stephens from the Association of Professional Builders reveals the results of a survey conducted with over 1,500 builders. From market outlook to business strategies, we cover it all. And as a bonus, make sure to download a copy of our comprehensive report for even more valuable inf...

Looking to level up your homebuilding or remodeling business with top-notch employees? Look no further! In this eye-opening interview, Paul Sanneman from Contractor Staffing Source shares invaluable insights on how to find, hire, and manage great employees. With years of experience in the construction industry, Paul breaks down the key strategies and tips for attracting and retaining top talent. D...

Are you tired of feeling stuck in your client acquisition efforts? Don't give up just yet. In this latest episode, we dive into the key steps and strategies for creating a client acquisition roadmap that will help you reactivate those cold leads and bring in more business. As industry experts, we understand the challenges of finding new clients in a competitive market. That's why we're...

Are you tired of struggling to find high-quality leads? In this 4-part series, we will show you step-by-step how to create a steady flow of top-notch leads. From increasing lead engagement to designing a follow-up plan, responding to different types of lead behavior, and reactivating cold/aging leads - we've got you covered. So get ready to take your business to the next level with these prove...

Welcome to our 4-part series on generating a steady flow of high-quality leads for your homebuilding or remodeling business. In this comprehensive guide, we will be covering everything you need to know to increase lead engagement and effectively follow up with potential clients. From strategies for engaging with high-quality leads to designing an effective follow-up plan, we've got you covered...

Are you a builder struggling to generate high-quality leads? Look no further! In this 4-part series, we will provide you with a comprehensive road map on how to create a steady flow of qualified leads. From increasing lead engagement to designing an effective follow-up plan, we've got you covered. Learn how to effectively respond to different types of lead behavior and even reactivate old lead...

Looking to keep your sales pipeline full in a tough market? In this fifth and last episode of our series "Guerilla Marketing", we dive into the importance of working your database. As a home construction company, your database is a goldmine waiting to be tapped. Join us as we share practical tips and strategies on how to utilize and maintain your database effectively for consistent leads...

Are you struggling to keep your sales pipeline full in this tough market? Look no further because this fourth part 4 of our Guerilla Marketing series has arrived to save the day! In this episode, we’re revealing how updating your offer can lead to a flood of responses from potential leads. Don’t miss out on these valuable tips and tricks for standing out in a competitive industry. Watch now and di...

Are you an experienced builder struggling to keep your sales pipeline full? In this third part of our episode "How Builders Can Keep Their Sales Pipeline Full in a Tough Market", we'll show you some Guerrilla Marketing tips that will help you ATTRACT, CAPTURE, CONVERT & SELL more new home leads in a challenging market. Discover creative ways to increase referrals and turn them in...

Are you hoping to stay competitive during a down market? We've got the answer! In this five-part series, we'll explore guerrilla marketing ideas that are free, or nearly free, to help builders ATTRACT, CAPTURE, CONVERT, and SELL more high-quality jobs in a challenging market. This second episode in the series will dive deep into simple website tweaks to get more from your website (or Websi...

Are you a builder struggling to stay afloat in a challenging market? Are you a builder frustrated with an unresponsive sales pipeline? Join us in this 5-part series to learn how to ATTRACT, CAPTURE, CONVERT & SELL more high-quality jobs in a challenging market. Part I: We’ll explore which FREE 3rd party platforms provide the best exposure for builders Part II: Simple website tweaks to get more...

When a builder decides to embark on a marketing program, the question always comes up- ‘where should I start?’ Too often the cart is placed before the horse, leading to wasted time and money on unsuccessful campaigns. Stop guessing which lead generation methods work best for builders! Learn how to quantify and measure the effectiveness of your online campaigns with Part 5 of our series on Lead Gen...

Join us as we dive into the #1 marketing challenge faced by custom builders and remodelers: generating high-quality leads. Custom builders and remodelers have a unique challenge in attracting leads without model homes and controlled neighborhoods. This means their websites need to deliver a significantly higher percentage of leads compared to production or semi-custom builders. - Join us every Thu...

When a builder decides to embark on a marketing program, the question always comes up- ‘where should I start?’ Too often the cart is placed before the horse, leading to wasted time and money on unsuccessful campaigns. Discover the best practices to get targeted leads from both online and offline sources. In this second episode of Lead Generation for Builders: Part IV- Advertising, we reveal what t...

Are you a builder looking to dramatically increase your online lead generation? Join us in this part-four series as we discuss the best strategies for generating new home leads with an emphasis on paid advertising. Learn why paid ads should be used only after implementing other inbound platforms, and how sponsored results can lead to poor conversion rates. Plus, get tips on using Google Adwords to...

Ready to learn how to generate new home leads for your builder or remodeler business? Join us in part three of our "Lead Generation for Builders" series where special guest Jens Rhoades from Floodlight SEO. We will show you the step-by-step process of setting up and executing effective search engine optimization strategies! With the help of this guide, you'll have the tools and strat...

Are you looking to generate online new home leads? Then you don't want to miss this inspiring story from Jason Radford of Radford Building Company. Jason Radford of Radford Building Company is a member of the Association of Professional Builders. He shares his journey of building his custom home and remodeling business from a struggling solopreneur to opening his office and adding his first em...