Rick Storlie
Conversations That Convert
A conversation for remodelers, home builders, and home improvement companies about increasing lead conversions without added expense, and watching your bottom line grow.
Author
Rick Storlie
Category
Podcast website
Latest episode
Jul 7, 2026
Where to listen?
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Episodes
How to Find More & Better Home Building & Remodeling Clients- Part IV 20.03.2025 13:17
ConversationsThatConvert In this episode of Conversations That Convert , we’re diving into Part 4 of our series on finding more and better home building and remodeling clients: The Lead Conversion Plan . 🔹 What is a conversion and why does it matter? 🔹 The key parts of an effective lead conversion plan 🔹 How to nurture and follow up with leads for long-term success 🔹 The best offers to convert...
How to Find More & Better Home Building & Remodeling Clients- Part III Lead Capture Plan 13.03.2025 13:17
🔴 Welcome back to Conversations that Convert! In this episode, we continue our series on How to Find More and Better Home Building & Remodeling Clients—and today, it’s all about setting up your lead capture plan . 🏡 What You'll Learn: ✔️ The formula for capturing high-quality leads ✔️ Why your website visitors eliminate you in less than 19 seconds ✔️ How to create an irresistible offer for y...
How to Find More & Better Home Building & Remodeling Clients- Part II 06.03.2025 18:04
Welcome back to Conversations That Convert! In this episode, we continue our Marketing Roadmap series, diving into the essential steps to attract and convert high-quality home building and remodeling clients.🏡 What You'll Learn in This Episode:✔️ The 3 key things every potential client looks for✔️ Why design inspiration is their #1 priority✔️ How to present pricing information without scaring...
How to Find More & Better Home Building & Remodeling Clients- Part I 21.02.2025 17:00
In this episode of Conversations That Convert, Rick and Daiana kick off a new series on how to attract, capture, and convert high-quality leads for home builders and remodelers. 🚀📌 What You'll Learn:✔️ How to become the local builder of choice in your area✔️ The difference between inbound vs. outbound marketing strategies✔️ Why lead follow-up and conversion plans are essential for business g...
How Builders Can Slash Insurance Costs Without Sacrificing Coverage 19.02.2025 21:30
In this episode of Conversations That Convert , Rick sits down with Victoria Becker from Blue Collar Insurance Services to discuss how home builders and remodelers can save thousands on insurance without sacrificing coverage. Victoria shares insider tips on: ✅ The biggest mistakes builders make when choosing insurance ✅ How to reduce costs on general liability, workers' comp, and more ✅ The...
The Future of Remodeling Sales: Faster Estimates, Higher Conversions 12.02.2025 47:35
🎙️ What You’ll Learn in This EpisodeIn this episode of Conversations That Convert, Rick sits down with AJ Ballantine of Cornerstone Remodeling and Render to uncover how he scaled his remodeling business from $2M to $8M in just three years—without adding to his sales team. AJ shares the innovative process that transformed his sales cycle, increased efficiency, and led to the development of Render,...
6 Deadly Sins of Home Builder & Remodeling Marketing 29.01.2025 17:19
🎙️ What You’ll Learn in This Episode In this episode of Conversations That Convert, Rick and Daiana reveal the six biggest marketing mistakes that home builders and remodelers make—and how to avoid them. These pitfalls can waste thousands of dollars and months of effort, ultimately slowing down business growth. Learn how to create a scalable, high-converting marketing strategy that attracts the ri...
How to Use AI to Manage Marketing & Sales Efforts 22.01.2025 21:40
In this episode of Conversations That Convert, Rick and Daiana discuss how AI is transforming marketing and sales management for builders and remodelers. Discover how to optimize your efforts, track key performance indicators (KPIs) and continuously improve your sales pipeline with actionable insights and automation. 🎯 What You’ll Learn in This Episode 1️⃣ Key Marketing KPIs for Builders: The imp...
3 Questions with BLC: Using AI to Turn Cold Leads into Hot Prospects - Part II Reactivation Campaigns (Events & Database) 04.12.2024 16:05
🚀 Turn Cold Leads Into Hot Prospects with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana dive into the transformative power of AI for builders and remodelers looking to maximize their sales pipeline. Discover how to breathe new life into cold or aging leads, saving time, enhancing engagement, and ultimately closing more deals through personalized and automated nurturing. 🎯...
3 Questions with BLC: Using AI to Turn Cold Leads into Hot Prospects - Part I Long-term Nurturing campaigns 27.11.2024 18:06
🚀 Turn Cold Leads Into Hot Prospects with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana reveal the secrets to using AI to transform cold or aging leads into sales-ready opportunities. Builders and remodelers can save time, boost engagement, and close more deals by automating the nurturing process while keeping things personal. 🎯 What You’ll Discover in This Episode: ✔️ Wha...
3 Questions with BLC: Using AI to Qualify Leads Before an Appointment 20.11.2024 14:11
🚀 Qualify Leads Like a Pro with AI 🚀 In this episode of Conversations That Convert, Rick and Daiana discuss how builders and remodelers can use AI to qualify leads before appointments, saving time and improving efficiency. By automating the qualification process, you can ensure you're spending your time on high-quality, sales-ready leads. 🎯 What You'll Learn in This Episode: ✔️ How AI gathers c...
3 Questions with BLC: Using AI to Convert Leads into Appointments 13.11.2024 16:17
Curious about how AI can help you turn leads into appointments? In this episode of Conversations That Convert, Rick and Daiana dive into how builders can use AI to follow up with new leads and convert them into booked appointments. They explore how AI can automatically engage leads, tailor responses, and keep your pipeline full—without any extra work on your part. If you're a builder or remodeler...
How to Break out of the Revenue Trap, get more Profit and be Free to Build 05.11.2024 38:49
Are you a home builder or remodeler stuck in the "revenue trap," working hard but barely seeing profits? In this episode of Conversations That Convert, Rick teams up with the experts from Contractor Convergence to tackle the all-too-common cycle that keeps builders and contractors from real profitability. With decades of experience, Kyler, Rick, and Jeff break down how to escape this trap, plug pr...
3 Questions with BLC: How Builder's are Using AI to Capture More Website Leads 29.10.2024 16:36
Curious about how AI is helping builders attract more leads? In this episode of "Conversations That Convert," Rick and Daiana dive into the exciting ways home builders can use AI to improve their website experience and capture high-quality leads. From advanced heat mapping to understanding key analytics, they walk through the exact tools and strategies that make it easier for builders to engage vi...
3 Questions with BLC: Does AI Help or Hurt a Builder Capture More Digital Leads? 23.10.2024 28:11
Are you a builder or remodeler curious about how AI can impact your lead generation efforts? In this episode of 3 Questions with BLC, we explore the rapidly evolving role of artificial intelligence in the construction industry. Specifically, we discuss how AI can help—or hurt—your ability to capture more digital leads. With AI changing the way businesses operate, it’s important to understand how y...
3 Questions with BLC: Referrals (Realtors) 16.10.2024 17:05
Are you a builder or remodeler looking to increase your referrals from realtors? In this episode of "3 Questions with BLC," we dive into the strategies for leveraging realtor partnerships to grow your custom home or remodeling business. Learn how recent changes in the real estate industry are opening new opportunities for builders to connect with realtors and gain more referrals. We’ll cover how t...
3 Questions with BLC: Architect & Interior Design Referrals 09.10.2024 20:15
Are you a home builder or remodeler looking to expand your network and generate more referrals from architects and interior designers? In this episode of "Conversations That Convert," we dive deep into the strategies for building lasting relationships with architects and interior designers. Learn how to approach potential referral partners, identify the right designers to work with, and create mut...
10 Reasons Why Builders & Remodelers Fail to Grow - Part II 02.10.2024 44:21
Are you ready to take your construction business to the next level and finally break through the barriers that have been holding you back? In Part 2 of our discussion with Randy Stanbury from 4 Level Coach, we’ll dive even deeper into key reasons why many builders and remodelers fail to achieve sustainable growth. ⚠️ Don’t miss this crucial episode! Avoid these common pitfalls and gain proven stra...
10 Reasons Why Builders & Remodelers Fail to Grow 25.09.2024 37:29
Are you a home builder or remodeler struggling to grow your business despite putting in countless hours and effort? Our special guest, Randy Stanbury, from 4 Level Coach, takes a deep dive into the top 5 key reasons why many builders and remodelers fail to achieve sustainable growth. From unclear business vision and lack of financial mastery to pricing strategies and time management challenges, we...
3 Questions with BLC: How to get MORE Client Referrals & Repeat Business 16.09.2024 16:04
Are you a home builder or remodeler looking to generate more referrals and secure repeat business? In this episode, we break down proven strategies to help you build stronger client relationships and turn satisfied customers into your biggest advocates. Discover how to implement referral systems that drive growth and keep your project pipeline full! Don't miss out on this valuable episode that...
3 Questions with BLC: SEO - what is it, should builders use it & avoiding the scams 05.09.2024 28:59
Are you a home builder or remodeler wondering if SEO is the right strategy for your business? Or maybe you’re worried about falling victim to SEO scams that promise quick results? In this episode, we break down the essentials of SEO for builders and remodelers, answering the three most important questions: What is SEO? Should builders invest in it? And how can you spot and avoid common SEO scams?...
3 Questions with BLC: Online Lead Magnets 30.08.2024 13:39
Are you a custom home builder or design-build remodeler looking to attract more high-quality leads online? We dive deep into the world of lead generation and share valuable insights and strategies for using online lead magnets to grow your business. Don't miss out on this must-watch episode that will give you the edge over your competitors. ***** Join us every Thursday at 11 am CST, 12 pm EST,...
3 Questions with BLC: What kind of website layouts do buyers respond to? 28.08.2024 16:10
In this series, we’ll answer 3 frequently asked questions about ATTRACTING, CAPTURING & CONVERTING high-quality custom home and remodeling leads. Are you looking to attract more buyers as custom home builder or design/build remodeler? In this episode, we're diving into the world of website layouts and how they can make or break a buyer's response. Don't miss out on our expert insig...
3 Questions with BLC: What website content are design/build leads looking for? 21.08.2024 19:01
3 Questions with BLC: What website content are design/build leads looking for? Are you a custom home builder or design/build remodeler who is struggling to attract leads through your website? In our latest series, 3 Questions with BLC, we dive into the minds of design-build leads and uncover exactly what they are looking for on your website. Get ready to take your online presence to the next level...
Why doesn't my website capture more leads? 14.08.2024 14:07
In this series, we’ll answer 3 frequently asked questions about ATTRACTING, CAPTURING & CONVERTING high-quality custom home and remodeling leads. Ever wondered why your website isn't bringing in more high-quality leads? What are the common challenges and effective strategies for maximizing lead generation on your website? Let's answer your questions in our episode. Take your online pre...
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