Conversations That Convert

This episode of Conversations That Convert kicks off a special three-part series: "3 Steps to a High Quality Annual Marketing Plan for Builders." Rick is joined by digital marketing manager Drew, as they break down the most crucial first step—how to ATTRACT more and better opportunities in the coming year. TIMESTAMPS:0:00 Introduction to the Series2:45 Building Your Brand Book: Essential...

Part 7 of YouTube University for Builders is here, and it is the final episode in the series. Rick and Dru show 4 simple video types you can use to convert captured leads into real phone appointments. You will see examples of:Booking campaign videos that run right after a lead opts in. Appointment reminder videos that cut down on no shows. Long term nurture videos that keep unready leads engaged....

Are you letting things happen TO you, or are YOU making things happen? In this episode, Rick sits down with Steve Wheeler, Executive Director of Roundtables at Remodelers Advantage, to discuss the critical mindset shifts that separate struggling remodeling businesses from thriving ones. Steve shares insights from working with hundreds of remodeling business owners across North America, revealing h...

Welcome to Conversations That Convert brought to you by Builder Lead Converter, your trusted sales assistant for home builders, remodelers, and home improvement companies. In this episode, Rick talks with Morgan Smith from Smith & Company about the challenges of software integration for builders and remodelers. If you have ever struggled with do-it-yourself software setups or switching between...

Join Rick and Drew for Part 3 of our Paid Ad Video Examples That Help Builders Attract, Capture, and Convert High-Quality Leads livestream, where we dive into paid video ads for home builders and remodelers. 🚀In this session, you’ll discover how to:🎥 Design paid video ads that attract new clients – Learn how to create videos that showcase your services, projects, and locations to prospects who h...

🎥 **Conversations That Convert: 10 Ways to Use Short-Form Video on Social Media – Part 2**In this livestream, Rick and co-host Drew continue their series on **how home builders, remodelers, and contractors can use short-form video to attract prospective clients**. This is Part 2 of 2, showcasing **five more video templates** designed to boost engagement, build trust, and convert followers into hi...

In this livestream episode, Rick and Dru break down why posting consistently and sharing videos on social media is essential for home builders, remodelers, and home improvement professionals. Learn how to increase engagement, grow your audience, and turn followers into high-quality leads. In this 20-minute session, you’ll discover how to:📈 Boost your social media presence through consistent posti...

Join Rick for our “Secure Top Contractors Before Demand Surges” livestream—your insider’s guide to building the skilled team you’ll need to dominate the next market upswing! 🚀In this 30-minute session, you’ll learn how to:👷 Proactively find and vet top-quality contractors before demand spikes🤝 Build strong, lasting relationships with your best trades and crews📋 Maintain a dependable talent pip...

Want to attract more high-quality leads with YouTube videos? 🎥In this episode of Conversations That Convert, Rick and the Builder Lead Converter marketing team reveal proven video strategies that builders, remodelers, and home improvement companies can use to turn prospects into clients. We break down:✅ Why short-form video dominates in 2025✅ How to use FAQ videos to answer your prospects’ top...

Join Rick for Part II of our “Website Video Examples That Capture Prospective Clients” livestream—your crash course in turning casual visitors into high‑quality leads! 🚀 In this 30‑minute session, you’ll learn how to: 🖥️ Use low‑risk web chat and sneak‑peek videos to remove the fear of “what happens next” 🎨 Offer enhanced design libraries, idea books, and planning guides that prospects can’t res...

Website Video Examples That Attract & Engage Prospective Clients (Live Stream) – Part 1/ ? Join Rick and Daiana LIVE on YouTube, Facebook, and LinkedIn as they debut real website video demos—fresh from the editing bay—that show how short, guided clips can keep prospects on your site longer, move them to the right pages, and encourage them to start a conversation with you. This session introduc...

Rick and Daiana break down the latest trends in custom home building and remodeling—revealing where demand still exists, what’s softening, and exactly what you need to do today to win tomorrow. What You’ll Learn: Ignore National Noise & Focus Micro-Markets Neighborhoods, zip codes, or school districts can outperform broad headlines—learn how to segment by product type and price point for hidde...

Leveraging Video to Scale Your Home-Building or Remodeling Company – Part 6 of 6 In this capstone episode of our YouTube University for Builders series, Rick and Daiana show you how to turn short, strategic videos into a true growth engine—across marketing, sales, and operations. Whether you’re just getting started with video or ready to take it company-wide, you’ll discover practical tactics to d...

In Part 5 of our YouTube University for Builders series, Rick and Diana dive deep into how to turn high-quality leads into booked appointments and profitable sales—using the power of video. Learn why your prospects need to talk to you, how to deliver on your promises, and why a controlled release of information keeps them engaged (but still hungry for more!). Discover: The 3 key offers your leads...

Welcome to Part 4 of our YouTube University series for builders! In this episode of Conversations That Convert, Rick Storlie and Daiana reveal how to use short, strategic videos to attract, capture, and convert high-quality leads — even before they pick up the phone to call you. Whether you're a home builder, remodeler, or home improvement professional, you'll learn:✅ The 3 stages every l...

🏠 Are you a custom home builder or remodeler struggling to grow in 2025? You’re not alone—and the numbers don’t lie. In this video, we break down 7 powerful insights from the Association of Professional Builders’ 2025 industry report, based on data from 2,200+ builders worldwide. Learn exactly what separates the high-profit, systemized companies from those stuck in survival mode.🔍 You’ll discove...

Your most powerful marketing tool isn’t a fancy CRM or paid ads — it’s your happy customers. In this 1-hour masterclass, Rick and guest Karen Walshe from Go Recruit reveal how remodelers can tap into the stories, reviews, and referrals of past clients to consistently close more deals and grow their reputation — without spending extra money on ads. 🧰 What You’ll Learn: How to turn project stories...

🎥 How Builders Can Attract High-Quality Leads Using Video | YouTube University for Builders Welcome back to Conversations That Convert! In this episode, Rick and Daiana explore how builders, remodelers, and home improvement pros can leverage video marketing to attract, capture, and convert more high-quality leads. This is Part 3 of our YouTube University for Builders series, and today we’re divin...

In this episode of Conversations That Convert, Rick and Daiana dive into the power of video for home builders and remodelers. You'll discover the power of video and why is a builder’s best friend and they will reveal how you can build emotional connections with your audience, showcase your projects, and establish yourself as a local authority in your market. Video has become an essential tool...

Are you a homebuilder or remodeler thinking about running ads to generate leads? In this episode of Conversations That Convert, Rick and Daiana reveal why paid ads should be your last resort—not your first move.🔍 You’ll learn: ✅ The essential groundwork every builder must lay before advertising ✅ How to build a strong referral pipeline (B2C & B2B) ✅ Why SEO and organic traffic are your bes...

In this episode, we reveal essential steps every construction business owner needs to shift from day-to-day operator to strategic owner — and start building a truly profitable company. No matter where you're at — just getting started or already running a multi-million dollar business — these steps will help you stop the money leaks, tighten up your operations, and scale with confidence. Here’s...

In this episode of Conversations That Convert , Rick is joined by Matt Santagata from Locorum to explore how builders and remodelers can use gift cards as a powerful tool in their referral marketing strategy. From pre-appointment outreach to post-sale appreciation, Locorum’s platform makes it easy for businesses to incentivize clients, employees, and trade partners — all while boosting their reput...

Welcome back to Conversations That Convert ! In this third installment of our Wanting More and Better Leads series, Rick and Daiana dive into how to attract high-quality, organic leads in your local market—people who are already searching for your remodeling, home building, or home improvement services. 📌 In this episode: What are inbound vs. outbound leads ? Why organic search traffic converts b...

🚀 Want to generate more high-quality leads without running ads? In this episode of Conversations That Convert , Rick and Daiana reveal the #1 overlooked strategy to revive cold and aging leads—without spending a dime on ads! 🔎 What You’ll Learn: ✅ What are cold and aging leads—and why they’re a goldmine for your business ✅ How to stay top of mind with potential clients (TOMA strategy) ✅ The p...

Are you a home builder or remodeler struggling to get high-quality leads?  Before you start running ads, you may want to consider a better strategy! In this episode of Conversations That Convert , Rick and Daiana break down the best ways to generate more and better leads —without relying on expensive ads. This is Part 1 of our 4-part series, where we focus on referrals —your most powerful lead sou...