Contributor Wednesday

The past two years have pushed senior living professionals like never before. This month, senior healthcare operational leader Jerald Cosey, HFA, discusses the importance of goal setting, mental toughness, and the need to carry on.  Connect with Jerald . Powered by supporting partners OneDay , Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram ...

Workforce retention is a top priority right now as we are in an employees’ market. At Magnet Culture, we teach there are numerous ways to attract and keep people without giving raises; however, now’s the time to discuss wages. On this episode, workforce thought leader, Cara Silletto discusses the importance of investing and budgeting for competitive wages. If our ultimate goal is to achieve staffi...

“Choose Wisely” said the Knight in Indiana Jones and the Last Crusade.  How do you choose what is good for you? Host David Hopkins explains. Powered by supporting partners OneDay , Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit o...

Join hosts Josh and Lucas as they welcome Cara Silletto of Magnet Culture back to the podcast. The trio discusses how genuine leadership and employee investment are needed to ignite change in the senior living industry. Cara shares ways to combat COVID-caused anxiety. Powered by supporting partners OneDay , Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTub...

Are you at risk of going extinct? In this episode, Christy Cunningham highlights the reasons why longtime senior living sales and marketing professionals are being left behind and four ways to seek growth before it's too late. Powered by supporting partners OneDay , Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  Link...

Senior living professionals have many responsibilities both operationally and clinically. These responsibilities are compounded by the pandemic, staffing challenges, and natural disasters. This month, senior healthcare operational leader Jerald Cosey, HFA, invites you to join a family discussion. A discussion designed to confront the current challenges to compete with our mindset and advance senio...

Workforce, staffing, turnover, OH MY! It seems the theme for quarter 3 is workforce shortages. There are more open positions than there are applicants at times. Right now, retention of our workforce is critical. The more we lose, the more we have to replace. Since most of the turnover is from front-line new hires, onboarding MUST be effective. In this episode, workforce thought-leader Cara Sillett...

Crowns and Pineapples can help you overcome frustration. David Hopkins explains on Contributor Wednesday Ep. 67. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and info...

What does it take to truly be different? In this episode, Christy Cunningham shares five values prevalent in start-up business culture and challenges us to find innovation through a different approach to senior living sales and marketing. Powered by supporting partners OneDay , Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitte...

For sports fans, there have been some significant events this summer.  At times, we marvel at the physical performance of world-class athletes. Senior healthcare operational leader, Jerald Cosey HFA,  recognizes high-performing athletes' leadership behaviors and how those qualities impact professionals in the senior living space. 

Have you ever sat on a 3-legged stool with only two legs? No, of course not. Why? Because if you sit on a 3-legged stool with only 2 legs, you and your efforts fall flat. It’s the same in an organization missing any of the three vital components to management effectiveness: data, time, and proper training. And at Magnet Culture , we know that management effectiveness is the key to reducing employe...

Batteries have a positive and a negative: both sides distribute power. Which side are you using when you interact with people? Are you building up with appreciation? Or are you hiding under the disguise of coaching and feedback? Host David Hopkins  opens up this conversation on CW Ep. 63. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Constru...

Let’s dig in on digital! Digital is dominating lead volume and we’ve got to make the most of it. In this episode, Christy Cunningham breaks down five key drivers of digital lead conversion success. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new epis...

Operational Leader, Jerald Cosey shares how “the big three” - fear, worry, and doubt - require mental toughness and the importance of taking time to recommit to the original calling to serve others.    https://btgvoice.com/cw-61-jerald-cosey/ Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  Li...

Can you read the room? Did you know your ability to read the room and connect with your staff often drops, as you move higher up the management ladder? Emotional Intelligence (EQ) is considered one of the most desirable characteristics in a leader, as it is the ability to sense, understand and effectively apply the power and acumen of emotions to facilitate higher levels of collaboration and produ...

Tradition, Tradition! Just like Tevye in Fiddler on the Roof, Traditions keep us balanced. Traditions can help us shape our future while remembering the past. David Hopkins discusses on CW ep. 59. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new episo...

It’s a TAKEOVER with hosts Josh Crisp and Lucas McCurdy! Get to know what’s happening with the Contributor Wednesday Series. Meet the Contributors : Cara Silletto , Jerald Cosey , David Hopkins and Christy Cunningham   Interested in becoming a Contributor? Message us HERE . Listen to the Contributor Wednesday Series HERE . Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Soli...

Um... Smarketing? Oh yeah! In this episode, Christy Cunningham discusses the origin of “Smarketing” and three ways the senior living industry can change its sales and marketing focus in order to gain a competitive advantage.  SMASH info here . Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  L...

Senior healthcare operational leader Jerald Cosey, HFA, takes you on a journey to discover the power of stepping out of your comfort zone.  Every new goal creates a unique opportunity to mentally stretch, grow and develop as a senior living professional. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook ...

Healthy company cultures are marked by leaders who make time to stay connected to their staff. Leaders want staff who are 100% productive and who stay for years. But do those same leaders ever stop to ask what the staff members want or need? In this episode, workforce thought leader, Cara Silletto challenges leaders to be self-aware and diligent to recognize the importance of truly knowing their p...

People are our most valuable asset. Are you training for greatness? Listen as David Hopkins explains 4 easy steps to train for greatness! Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website f...

Feeling worn down? You’re not alone. In this episode, Christy Cunningham explores the need and obstacles to self-care for senior living sales professionals and an analogy to battle burnout. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new episode of t...

Like the Indianapolis 500, senior living professionals have competed on the racetrack of life. In this episode, senior healthcare operational leader Jerald Cosey , HFA, asks all senior living professionals to pull off the track for a brief pit stop. A stop designed to reevaluate, renew and recommit, all to advance senior living forward. Powered by supporting partners Propel Insurance , Enquire , L...

Workforce thought leader, Cara Silletto dives deep into the six areas of your business that need attention to recruit and retain good employees (the M.A.G.N.E.T. framework from the April 14 episode). Learn how your managers can be more effective, how to improve employer brand and more ways to boost your retention. Cara challenges leaders to invest in management training to create bosses that foste...

IT'S MAY  In the immortal words of Kool and the Gang: There's a party going on right here. A dedication to last throughout the years. So bring your good times and your laughter too. We gonna celebrate your party with you! Host David Hopkins brings a leadership lesson for community administrators. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Br...