Bridge the Gap Network
Contributor Wednesday
Welcome to the Contributor Wednesday series on the Bridge the Gap Network. Each week, you'll hear from a thought leader, discussing topics that are relevant and impactful to the senior living industry. Sponsored by Peak Senior LivingPowered by Solinity Marketing
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Bridge the Gap Network
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Podcast website
Latest episode
Jul 1, 2026
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Episodes
CW 99: Strategic Communication in Sales & Marketing with Chris Watson 13.04.2022 22:00
In this episode, Chris Watson walks you through the 5 stories that make up the lives of every person in the world. These stories offer an insight into how we should communicate with our audiences & how we receive communication from others. If you can get very clear on these 5 stories then you will have greater success as a communicator & listener. The stories have a massive impact on 4...
CW 98: Power Up and Perform with Kathy Parry 06.04.2022 18:37
In this episode, Kathy Parry, Corporate Energy Expert helps you find the POWER. As we looked at in her first episode , a fully functioning circuit needs to have a power source. What is going to give our teams the ENERGY they need to show up, power up and serve? Kathy identifies four MORE power sources for you to consider for your organization and teams. Get ready to grab the right batteries in the...
CW 97: Takeover with Josh, Lucas, & Cara Silletto 30.03.2022 14:31
Josh and Lucas take over this week's BTG Contributor Wednesday from the Senior Living 100 Conference in Carlsbad, California with former CW host Cara Silletto of Magnet Culture. Join the trio as they discuss workplace retention and highlights from the conference. Powered by supporting partners Accushield , Connected Living , Enquire , LTC REIT , OneDay , Meridian Capital , iN2L , Solinity ,...
CW 96: Recruitment, Teams and Mindset with Chris Heinz 23.03.2022 18:47
How you onboard and help in the transitionary period between acceptance and start date WILL make a difference in success and retention. Senior living recruiting expert and industry champion Chris Heinz shares his insight of helping hundreds of leaders with their hiring processes. Learn several ways you can ensure your new hire not only starts, but thrives with your company. Before you’re done with...
CW 95: Leadership & Intergenerational Living with Jane Rohde 16.03.2022 9:33
For Jane and her colleagues, their mindset is clear, but Jane reiterates it takes more than those in the industry to initiate change. Systematic and instrumental change or incremental change? J ane Rohde discusses the importance of the call to action she feels is necessary for us to start the rebuilding of a broken system that has been in place for way too many decades. When it comes to person-c...
CW 94: Strategic Communication in Sales & Marketing with Chris Watson 09.03.2022 19:04
Chris Watson takes us through strategies for how to get your marketing & sales teams to communicate more effectively. Marketing & sales have been working in silos for too long. If they continue to work in silos instead of working together, it will hurt revenue growth. Chris explains the importance of both sales & marketing defining when a person or account is conversation ready to shri...
CW 93: Power Up and Perform with Kathy Parry 02.03.2022 18:39
In this episode, Kathy Parry , Corporate Energy Expert is going to help you find the POWER. As we looked at in her first episode with BTG, a fully functioning circuit needs to have a power source. What is going to give your teams the ENERGY they need to show up, power up and serve? Kathy identifies three power sources for you to consider for your organization and teams. Get ready to grab the right...
CW 92: Recruitment, Teams and Mindset with Chris Heinz 23.02.2022 21:02
An efficient and effective interview process will make or break your ability to hire the candidates you want. Senior Living recruiting expert and industry champion, Chris Heinz shares his insight of helping hundreds of leaders with their interview processes. It doesn’t take major changes–just subtle yet important ones that can make a big difference. Before you’re done with the episode, you’ll hear...
CW 91: Leadership & Intergenerational Living with Jane Rohde 16.02.2022 21:13
Jane Rohde of JSR Associates discusses the humanistic approach to how we improve workforce development and how a person-centered care model is the best way to operate. Connect with Jane: Twitter - @jane_rohde Instagram - @janesrohde Facebook LinkedIn Powered by supporting partners Accushield , Enquire , LTC REIT , OneDay , Meridian Capital , iN2L , Solinity , and The Bridge Group Construction ....
CW 90: Strategic Communication in Sales & Marketing with Chris Watson 09.02.2022 20:07
How do you motivate your salespeople to perform at a high level? The answer might sound too simple, but it is because we have been conditioned to think we are great communicators. In order to motivate, inspire, & support your people, you must begin to understand how they are motivated, what future they desire, & what makes them feel most appreciated. In this episode, Chris Watson detail...
CW 89: Power Up and Perform with Kathy Parry 02.02.2022 21:39
In recent years, the energy grids in this country have been strained. Extreme temperatures, aging infrastructure or even threats to security have caused power outages. Looking back at some significant outages, this episode in the Power UP and Perform Series identifies where the drains come from. What outages are affecting the efficiency of your organization, team or individual power systems? Kathy...
CW 88: Recruitment, Teams and Mindset with Chris Heinz 26.01.2022 16:55
Recruiting the best available talent in Senior Living is one of the most challenging parts of a leader's job today. Senior Living recruiting expert and industry champion Chris Heinz shares one of the most effective techniques to improve your ability to both attract and hire the right people for your critical openings. Learn how to create effective stories to use in every element of the recrui...
CW 87: Leadership & Intergenerational Living with Jane Rohde 19.01.2022 18:05
Jane Rohde & Shernise Richardson of JSR Associates, Inc. & Live Together, Inc. discuss the importance of Intergenerational Living and the outcomes of person-centered care. Connect with Jane Rohde on LinkedIn . Meet the BTG Contributors . Powered by supporting partners Accushield , Enquire , LTC REIT , OneDay , Meridian Capital , iN2L , Solinity , and The Bridge Group Construction . YouTub...
CW 86: Strategic Communication in Sales & Marketing with Chris Watson 12.01.2022 27:58
Chris Watson wants to inspire listeners to think about communication more strategically. If you have ever said, “I didn’t mean it like that” or “That wasn’t what I meant” then you need to listen to this episode. He gives 3 key steps to begin strategically communicating within your organization, department, or team. Chris explains how communication cannot just be an afterthought to your organizat...
CW 85: Power Up and Perform with Kathy Parry 05.01.2022 20:01
Do you remember that middle school science class when you created a circuit? If assembled correctly, a switch would engage the flow of energy, energy would flow through the wires and a light bulb would illuminate. Creating an energized team or organization can be as simple as that rudimentary circuit. In this episode, Kathy Parry walks you through the components of a fully functioning circuit. The...
CW 84: Takeover with Josh and Lucas 29.12.2021 11:00
Happy New Year! BTG hosts Josh Crisp and Lucas McCurdy introduce the 2022 Contributors who will bring new topics, empowering thoughts and inspiring episodes. Meet the 2022 Contributors . Kathy Parry - Power Up & Perform. Listen to Kathy on BTG Ep. 130 . Chris Watson - Strategic Communication in Sales & Marketing. Chris produced the attendee experiences at the VIP Ignite Experience. Jane Ro...
CW 83: Sales & Marketing with Christy Cunningham 22.12.2021 24:42
What does it take to actually BE excellent and innovative instead of just TALKING about it? In this final episode Contributor Wednesday, Christy Cunningham breaks down three ways you can take your intentions to rock and convert it into effective action. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube Instagram Facebook ...
CW 82: Inspire & Empower with Jerald Cosey 15.12.2021 11:41
Senior healthcare operational leader Jerald Cosey, HFA, addresses the daily roller coaster challenges care professionals experience. In this final episode, Jerald will help you discover three "emotional seatbelts" needed to maximize and experience the entire senior living career journey. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Grou...
CW 81: Workforce Retention & Culture with Cara Silletto 08.12.2021 29:34
Senior care is facing a workforce crisis that is unprecedented on top of the pandemic’s lasting effects. This industry has its unique challenges with attracting applicants, keeping employees longer, and competing based on wages. On this episode, workforce thought leader Cara Silletto gives a workforce recap from her Contributor Wednesday episodes with an overview of this year’s retention strategi...
CW 80: Leadership Lessons for Community Administrators with David Hopkins 01.12.2021 15:45
The exciting conclusion of intrigue, mystery and deceit. Join David Hopkins for the final decision of our senior living leader and what is next. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube Instagram Facebook Twitter LinkedIn Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our we...
CW 79: Sales & Marketing with Christy Cunningham 24.11.2021 26:59
Nope, business development is not just about “relationships” - it’s strategy too! In this episode, Christy Cunningham challenges us to see that referrals generated from business development efforts are not free and that it’s time to recognize the need to change our investment and strategy to be successful today and beyond. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Soli...
CW 78: Inspire & Empower with Jerald Cosey 17.11.2021 17:11
With Thanksgiving around the corner, senior healthcare operational leader Jerald Cosey, focuses on the importance of thankfulness. He sheds light on senior living professionals, senior healthcare organizations, and those involved in the senior living community industry, thanking them for their service and sacrifices. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity...
CW 77: Workforce Retention & Culture with Cara Silletto 10.11.2021 35:42
Thanks to the never-ending ups and downs of today's many crises, many people are struggling to see the light at the end of the tunnel and burnout remains a major issue. With the staffing shortages we are facing, it is critically important to keep the people we have by offering support where it is needed. On this episode, workforce thought leader Cara Silletto discusses ways to tap into the st...
CW 76: Leadership Lessons for Community Administrators with David Hopkins 03.11.2021 16:06
What does Michael Jordan, Thanksgiving turkey and leadership have in common? Host David Hopkins shares about a personal example of distractions that led to discrimination. Powered by supporting partners OneDay , Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube Instagram Facebook Twitter LinkedIn Tune in each Wednesday for a new episode of the Cont...
CW 75: Sales & Marketing with Christy Cunningham 27.10.2021 22:23
Is your die-hard attachment to an “old fashioned” sales process actually to blame for lackluster web lead conversion results? Maybe so… join Christy Cunningham in this month’s episode as she questions status quo sales milestones and challenges us to look at virtual sales processes outside of the senior living industry for inspiration. Powered by supporting partners OneDay , Propel Insurance , Enqu...
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