Contributor Wednesday

It’s a TAKEOVER with hosts Josh Crisp and Lucas McCurdy! Get to know what’s happening with the Contributor Wednesday Series. Meet the Contributors : Cara Silletto , Jerald Cosey , David Hopkins and Christy Cunningham   Interested in becoming a Contributor? Message us HERE . Listen to the Contributor Wednesday Series HERE . Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Soli...

Um... Smarketing? Oh yeah! In this episode, Christy Cunningham discusses the origin of “Smarketing” and three ways the senior living industry can change its sales and marketing focus in order to gain a competitive advantage.  SMASH info here . Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  L...

Senior healthcare operational leader Jerald Cosey, HFA, takes you on a journey to discover the power of stepping out of your comfort zone.  Every new goal creates a unique opportunity to mentally stretch, grow and develop as a senior living professional. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook ...

Healthy company cultures are marked by leaders who make time to stay connected to their staff. Leaders want staff who are 100% productive and who stay for years. But do those same leaders ever stop to ask what the staff members want or need? In this episode, workforce thought leader, Cara Silletto challenges leaders to be self-aware and diligent to recognize the importance of truly knowing their p...

People are our most valuable asset. Are you training for greatness? Listen as David Hopkins explains 4 easy steps to train for greatness! Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website f...

Feeling worn down? You’re not alone. In this episode, Christy Cunningham explores the need and obstacles to self-care for senior living sales professionals and an analogy to battle burnout. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new episode of t...

Like the Indianapolis 500, senior living professionals have competed on the racetrack of life. In this episode, senior healthcare operational leader Jerald Cosey , HFA, asks all senior living professionals to pull off the track for a brief pit stop. A stop designed to reevaluate, renew and recommit, all to advance senior living forward. Powered by supporting partners Propel Insurance , Enquire , L...

Workforce thought leader, Cara Silletto dives deep into the six areas of your business that need attention to recruit and retain good employees (the M.A.G.N.E.T. framework from the April 14 episode). Learn how your managers can be more effective, how to improve employer brand and more ways to boost your retention. Cara challenges leaders to invest in management training to create bosses that foste...

IT'S MAY  In the immortal words of Kool and the Gang: There's a party going on right here. A dedication to last throughout the years. So bring your good times and your laughter too. We gonna celebrate your party with you! Host David Hopkins brings a leadership lesson for community administrators. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Br...

Looking for a competitive edge? Nope, you’re not going to find it in the shiny new sales/marketing “toy.” In this episode, Christy Cunningham breaks down the power of three types of goals - Process, Performance, and Outcome to unleash achievement and catalyze motivation. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Ins...

As spring unfolds, renewal is in the air.  Families are being reunited and residents are enjoying the spirit of community!  Senior healthcare operational leader Jerald Cosey, HFA, dedicates this episode to honor the commitment of senior living service professionals. Connect with Jerald on Linkedin. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Gro...

Workforce thought leader, Cara Silletto shares the six areas of your business that need attention to recruit and retain good employees. These six areas are a part of the M.A.G.N.E.T. framework: Management Effectiveness, Attracting and Recruiting, Guidance Upon Entry (on-boarding), New Staffing Models, Empowering Champions, and Trust Through Transparency. As Cara walks through this proven framework...

Priorities! We've all got ‘em, we all need 'em. What do we do with them? Listen in as David Hopkins discusses priorities in life.  Should they change in a time of crisis? Do they change over time? Should I do something different? Connect with David Hopkins . Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instag...

Contributor Wednesday hosts David Hopkins , Cara Silletto , Jerald Cosey , and Christy Cunningham take over the 5th Wednesday show to discuss their passion for the senior living industry, innovation and changes they are tracking, and opportunities to leverage skills and talents to be a part of a greater career calling. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity...

Discounts, Incentives, and Concessions, Oh My! In this uber-competitive senior living environment, the hunger for occupancy is creating pressure to offer different forms of incentives to win move-ins. In this episode, Christy Cunningham points out that where this short-sighted strategy may be necessary, leaders should consider the bigger picture of their value proposition and positioning to achiev...

Senior healthcare operational leader Jerald Cosey , HFA, dedicates this episode to honor the senior healthcare professionals from Texas. When disasters impact our world, service professionals embrace the responsibility of providing care to others while also providing for their families at home. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group C...

Workforce thought leader, Cara Silletto, walks through the tangible and intangible cost of turnover affecting senior care organizations (some may even surprise you!). After hearing what’s at stake, leaders should be quick to budget for change. The blame game needs to stop and all leaders need to play a part in creating a positive culture where people want to work. Contact Cara. Powered by supporti...

Preparation! David Hopkins explains that as we prepare for so many things in our lives, how do we choose what we prepare for? In the crazy world we live in a few moments of silence and reflection can change the course we are on. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune i...

What if we did something different? If you find yourself contemplating why things are the way they are in senior living sales and marketing, come join the tribe! In this episode, Christy Cunningham opens the door for debate on a couple “sacred cow” strategic beliefs and asks – Is there a better way?  Senior Care Sales & Marketing Summit   Enquire Solutions 2019-2018 Benchmark Report   Powered...

Senior healthcare operational leader Jerald Cosey shares how to discover “the why” behind your calling to a career in the senior healthcare industry. An industry that demands excellence and requires a great deal of emotional fuel. This very private and personal message is designed to honor and inspire the senior living community. Powered by supporting partners Propel Insurance , Enquire , LTC REIT...

To understand why today’s new workforce is quick to leave your organization, you must first understand their back story. On this episode of Contributor Wednesday, Workforce thought leader, Cara Silletto, one of the oldest millennials herself, will give helpful insight on why the workforce evolved and how to adapt. For years, the baby boomers and then generation Xers played by the same rules. With...

David Hopkins discusses how the battle of success and failure is won or lost in your mind...before it even begins. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn  Tune in each Wednesday for a new episode of the Contributor Wednesday series! Visit our website for more episodes and in...

Christy Cunningham discusses three mindset changes to fuel your rebound in occupancy performance this year. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction YouTube  Instagram  Facebook  Twitter  LinkedIn 

Jerald Cosey takes you on a journey to discover the power of the "penthouse perspective!" This perspective is designed to identify positive leader behaviors developed as a result of leading through tough times. Powered by supporting partners Propel Insurance , Enquire , LTC REIT , Solinity , and The Bridge Group Construction Tune in each Wednesday for a new episode of the Contributor Wed...

Workforce thought leader Cara Silletto, MBA, CSP, explores exactly why staff stay and why they leave. She explains who the real flight risk is on our teams and how to identify common escape routes of why people leave when they do. Moving forward, leaders must prepare to manage a shorter-term workforce and begin to slow the revolving door of turnover. Contact Cara . Powered by supporting partners P...