Contractor Growth Network

How great would it be to have the ability to be everywhere? It sure as hell would help when you are trying to run a business. Everybody buys stuff differently, whether it be offline or online. If people are seeing your trucks all over the place and your information on the internet, they are going to take your business more seriously. What exactly does that mean? With a legitimate status comes trus...

What are customers really looking for in a contracting company? This is a question as old as time. Customers have been trained their entire life to prepare for the spurn from anyone that is turning them into a sale. You as a contractor should be focused on making them as comfortable as possible. Wayne is here to tell you just what you can do to earn the customers' trust so that you can build a lon...

Somebody just submitted a lead online. Now what? So many contractors out there have absolutely no idea what to do when someone calls in to inquire about their services. Logan and Wayne are here to talk all about sales and lead follow-up. We live in the age of rapid technology development, which is great in many ways, but also means telemarketer bots are more frequent. People are more jaded over th...

Let's cut right to the meat of it. What are the 3 things that every single customer is looking for when looking for a contractor? Sell your product. Sell yourself. Talk about the money. In order to be successful, you need to follow those 3 tips in that exact order. Stay tuned to hear Logan break down exactly how to carry out each one of these steps so that you can break through to your customer. I...

Are you looking for some extra pizazz to throw on your site or your advertisements in order to create future business? The right offer might be the cherry-on-top that you are looking for. What exactly is an offer? An offer is really just a sale, but you can't just throw a "10% off" sign up and call it a day. You have to be creative in order to really grab peoples' attention. There are many differe...

Bring the old school methods to the new school strategies is how you're going to make it in today's market if you have been in the game for a while. What was a massive old school marketing move? Home shows. They were great right? People could come and see your work and map out exactly what it was that they wanted. The problem with those was you couldn't multiply yourself to be at all of them. Wayn...

By 2020, it is predicted that 80% of internet traffic will be video. The perfect way to capture that audience and show off your happy customers is by doing video testimonials. A lot of customers are more than happy to provide you with a testimonial but even the talkative ones tend to freeze up when in front of a camera. With Wayne's help, we learn all of the best questions to ask so that you get t...

Having trouble transitioning your marketing strategies into today's world? If you have been a contractor in the last 20 years, there is no doubt that at some point you used Yellow Pages. Unfortunately, Yellow Pages is no more, but that doesn't mean that you have to be outdated! Wayne is back today to try to help contractors to bring some of that old school funk into today's marketing strategies. S...

There may be nothing more important to a company's success than its marketing strategies. Your marketing strategies can determine what direction your company goes in by supercharging or killing your sales. All that marketing can get expensive, but that's where this podcast comes in. Today, Wayne is going to share with you 3 tips on how to launch your marketing for $0. Now we need to emphasize that...

Generating leads for your contracting business is not about reinventing the wheel. It is unbelievable how much technology has changed and how much it changes every day. Logan is sharing with you how to use old school marketing in 2019. Make sure you keep up so you don't become SOL. In this episode, we talk about… Applying old school marketing to new school methods Replicating how people first foun...

Should you just run everything for your business off of your professional Facebook business page or make a company website? Today the boys are going to discuss the pros and cons of both of these business tools. At the end of the day, you want to get your business out there in as many places as possible. Is it detrimental to use one as compared to the other? Stay tuned to find out. In this episode,...

Today in this Thursday Thunder special short episode, Logan is going to quickly walk you through how to optimize referrals and leverage them towards the online world. There is always a hard crossover between regular referrals and online referrals that makes it difficult for old-school thinkers to deal with. When you're used to closing at 80% all the time, the cap that exists with moving to online...

Today, Logan is flying solo and he's here to talk to you about a few of the things that he has learned in the first 2 years of owning his own business. Basically, there are 3 aspects of business, those being financial, operations, and sales and marketing. You need to be strategic about how you navigate these aspects so that you can build your business at a healthy rate while avoiding collapse. The...

The boys are at it again in this episode to tell you why your picture and video marketing are not having the effect that you hoped for. Spoiler alert, it is user error. If you are not yet taking a stupid amount of pictures and videos to promote your contracting business, you are doing it wrong. Contracting is a visual industry and if you really love what you do, it is an art form. Nothing builds t...

On today's short episode, the guys are going to quickly walk you through how to get work in the door when you start your contracting company. If you start a company but have no idea how to pull in clients, then how the hell is your new company going to stay above water at all. Establishing your marketing strategy is a key component of the foundation for your business. Here are 3 necessary steps to...

In the studio today, the fellas are going to walk you through the art of storytelling. Many people view storytelling as childish and soft but that is the wrong way to look at. Through storytelling, you are able to paint a picture for your client about where they are now with the problems that they are going through and how they are going to get to where they want to be, all while establishing the...

Today in the studio, the boys are at it again and this time they are here to talk about the social media platform that contractors overlook the most, Pinterest. Don't be scared of this bad boy. Pinterest can help bridge the gap between what is in your customer's head and what gets put down on paper for their home project. If you want to satisfy your customer and in turn create a great referral for...

Today in the studio, the boys are going to teach you how they would market a home building company for only $1000. They are each acting as separate companies that are working towards partnering with a home builder. $1000 to show this home building company that they can market their company sufficiently at a very reasonable cost. The point of this experiment whole thing is to tell you, the contract...

Today in the studio, the fellas are talking about why Facebook is still such an untapped resource in the contracting community. Many have tried it but become frustrated from the lack of likes and engagement that their hard-earned money is going towards. Don't become so frustrated! Remember that it is a business. Facebook has changed over the years but it is still a great place to advertise and pul...

Today in the studio with the boys is the one and only Tom Reber to talk about those damn "Tire Kickers." These are the people that aren't ready to work with you quite yet, but if you play your cards right, could be your customers in 6 months to a year. Keep listening and you are going to hear just how to set those cards up. Sometimes you have to point people in the right direction and just let the...

Today in the studio, the boys are talking about an obstacle that contractors and really anyone whose job involves sales struggle to figure out, how to sell without selling. You know that you are trying to be helpful, but too many people, you look like a snake-oil salesman. So how do we do it? Well, there are many things that the common salesman does that scares the hell out of prospects. Remember,...

Today in the studio the boys are talking about the importance of content on your website, that being pictures, social media, etc. Customers want to feel like they have experienced your work already and content is the way to earn that trust. The contractor season is just getting rolling and this is the time of the year when everything starts to pick back up. Long-term game planning goes so much smo...

Today in the studio the fellas are going to cover one the best ROIs that you can get as a contractor, and that is email marketing. It may seem like the old-school way to reach potential clients but don't let that make you a hater. What's best about it is that everyone has an email! Yeah, email has been around since the dawn of the internet, but it's important to remember that people hate change.  ...

Today in the studio we are going to talk about a marketing game plan and setting appropriate expectations. Many contractors go into business with no idea how to get their phone to ring before they realize that it's extremely difficult to sell $50,000 and up projects on the first phone call with a prospect. It is important to have short-term and long-term goals in order to stay on track. Patience i...

Today we're talking with Chris Livingston all about leadership, owning your stuff, and having a purpose. Chris is in the military so he has a hell of a lot of experience with leadership and the training side of things. We're going to share with you the secrets in regard to 3 things that true leaders practice. Those would be how to be a good leader, how to set your team up for success and what is y...