Contractor Growth Network

In today's contracting world, you are always in competition with other contractors because customers are shopping around. It is important to remember that they owe you nothing, so don't expect a customer, especially a new one, to be loyal to you.  Did you know that you are 21 more times more likely to close a lead when calling back immediately? Today, Logan is sharing with you 3 easy ways that can...

People want to buy but who knows how long that is going to take them? Well, that's exactly what Logan and Alex are tackling in today's episode. As the salesperson, your goal is to put them on your timeline so that they are buying on your terms. One of the best ways to do this is to have an effective promotional offer. If you're like most people, the term, "promotional offer," probably makes you cr...

About a year ago, Logan dropped his first podcast in which he discussed what is and is not relevant for marketing as a contractor. Well, he is here today to revisit the subject. As technology and the internet grow, many things change in the span of a year. Many marketing mediums from back in the day are still very relevant while new ones are popping up all of the time. Everybody buys differently,...

What is the most important part of the sales process and completion of a project for a contractor? Some of you may the answer is money. Well, yes and no. The most important part of any sales gig is customer service, more importantly, showing the customer that you know exactly what you are doing. Logan just spent the last 2 weeks on the road between San Diego and Ann Arbor visiting clients and mark...

Plan Shopping. Have you heard of it? Well, that's what Logan is here today to tell you all about. Plan shopping is why some clients won't buy from you. People do this because they want to stay non-committal when choosing their plans on how to spend their time or money. That's just how it is in today's society. You need to be selling the idea of what their life is going to look like after hiring yo...

Are you up to date on the current stats regarding videos online? Well, you should buff up. Video is only getting bigger and it isn't going anywhere anytime soon. Today, Logan and Alex are going to tell you everything you need to know about shooting video. If you're not hopping on the video train in the next year or two, then you are going out of business. Stay tuned so that you know everything tha...

If you are easily offended, then maybe you shouldn't watch this. In this world, it doesn't matter how much you think you are worth or how much your mother tells you you are worth. You are owed nothing and that's exactly why you need to prove your value. "You are paid for the value you add, not for the value that you are." In this episode, we talk about… The skewed vision of value that most people...

What's going on in the marketing world right now? It's best to stay self-educated and that's exactly what Logan and Alex do. They are here to share some tips with you about how to step your marketing game up. In bigger news,  the guys are launching an online program, The Blueprint, that will teach you how to market your business online. The marketing world can be crazy and unpredictable, especiall...

When looking back in life and business, everything is in hindsight. If everyone could go back and change how they did something, whether it be starting a business or anything in life, they absolutely would. The reality of life is that you are going to fail and make mistakes, but that is how you learn and grow. Logan is here to tell you about a few things that he wishes he had done starting day 1 o...

If you were going to get a new car, would you buy it off the internet, or would you want to go take it for a test drive? There are certain aspects of very high-priced that make it hard to get the signature in a one-step process. This is where hosting marketing events comes in handy. These events allow your potential clients to test drive their project and others to actually experience these brand...

By being everywhere, you can reach everyone. The goal of your marketing should be to inform as many people as possible about who you are and what you do. Every person buys differently and for that reason, you need to reach different people in different ways. Logan is here today to tell you how to get your business everywhere online. Don't pigeonhole yourself to one type of customer by only utilizi...

Speed is the name of the game people and that is what today's episode is all about. Coming to market is a huge issue for companies because so many people hesitate and that can kill a company. Everything these days is hurry up and wait, and failure to adapt and the inability to keep up with trends will sink your ship while those that can change stay afloat. For these reasons, speed is everything. I...

If you have not started marketing your business online, then you absolutely need to start today and don't stop until the internet goes down forever. The world is changing and you need to change with it. Logan is here to tell you the 3 reasons why your contracting business needs to be marketed online. This doesn't mean that old strategies and techniques won't work, but they can be applied online to...

If you could nip a problem in the bud right now and avoid huge problems down the road, why wouldn't you? There are a few big red flags to be aware of when you are building a contracting business, whether that be within your business or with your prospective clients. Making these mistakes can stand between you and your dreams of financial freedom. Logan and Alex are here today to tell you all about...

If you ask a contractor about content, they may tell you about a blog and stop right there. There's a lot of confusion in the contracting world about what content really is. Logan's here to clear up the most common misconceptions about what content really is. A true understanding of this stuff can completely change your business in the long-term.  In this episode, we talk about… Defining content a...

When you think of contracting businesses, the things that come to mind are usually construction, pond builders, roofers, painters, etc. However, the term "contractor" is not limited to those home-improvement professions. Today, Logan is sitting down with the big media dog himself, Full Sail's Social Media Video Editor, Alex. Alex's dad owns a home heating oil company and he is here today to tell L...

Not everyone should be spending the same amount of money when it comes to online marketing. Having trouble figuring out what your number should be? Logan is here today to tell you the two factors that go into what you should be spending on online marketing. Stay tuned to stop yourself from spending too much or too little. In this episode, we talk about… The idea behind online marketing What is you...

Welcome to 2019 people. Video is here and is only going to become more prevalent in the marketing world as the various video platforms explode. Well, there is no bigger video platform than the mac daddy of them all, YouTube.  Logan is here to talk about the ins and outs of Youtube. What can this do for your company as a contractor? Is this even the right fit for your particular specialty? One thin...

Worried about spending too much on marketing when it's time to start your business? Fear not good people. This is right in Wayne's wheelhouse and he is here today to share his 5 tips on how to kickstart your marketing for less than $100. How you market your new company is what determines the direction that your company will head towards. Don't let the fear of high spending stop you from doing it r...

When you are a small business owner, you will eventually hit a point when you hit a wall and want to do absolutely nothing. It is a very real thing called burnout and it is inevitable. Loneliness breeds laziness and being out on your own is going to make it easy to become tired and distracted. Logan is here today to share the 5 things that he does to get over that hump and get things done. If burn...

It seems like in the contracting world, everyone loves to talk about their top line. That's great and all, but it's time to talk about what's paying your mortgage at the end of the month. That's right, the bottom line. Logan is in the booth today to tell you step-by-step how to utilize marketing to bring up your bottom line. Don't be those dummies that show up on Shark Tank with a massive top line...

What comes to mind when you think of marketing? What is the whole point of marketing? If you think the answer to those questions is money or sales, then marketing is just something to do. The whole point of marketing is to build trust; the money comes later. Marketing is a mindset. You can't just put on a show for the customer and only care when it makes sense for you. It has to come from the insi...

What is your ultimate goal for your contracting business? If it's to send your company's sales and marketing through the roof, then you are in luck. Wayne is in the house today to share 3 simple ways to grow your contracting company so that you can see your numbers skyrocket into 7 figures! In this episode, we talk about… Why blogging is very important What consumers want before moving forward wit...

  There is nothing more important or vital to a companies survival than staying true to your values. That means that every action that you take as a company should align with those values. Values will define who you are to your community and client pool. So much goes into outlining and aligning with your values, from company movement all the way down to each employee that is hired by the company....

With the whole world consumed with technology, how can you use physical mail to make money? Sometimes you have to take it back in order to build towards the future. Logan is going to walk you through the old-school process of using mailers to build your client pool and how to prepare yourself for the moment that customers decide to check you out. Stay tuned! In this episode, we talk about… Storing...