Contractor Growth Network

As humans, we are all unique in our own way, but at the same time, we all essentially buy in the same way. That being said, contractors get so frizzled with their own sales and marketing process that they end up throwing a wrench in peoples' buying processes. Today, Logan and Alex are going to walk you through some scenarios to show you how selling and marketing in the same fashion that you buy wi...

Well, it's already almost a month into 2020, so, your new year's resolutions should be well on their way to fruition. That same attitude should be true for the marketing strategies in your contracting business. Logan is here to tell you all about 5 marketing strategies that you can do from your phone to grow your business! If you are not putting out content and reaching out to past customers on a...

Having a successful contracting business, no matter your niche, is all about the ability to build trust with prospects and turn them into life-long customers. A great way to do just that is to speak at seminars, but those are vastly under-utilized. Logan's guest today, Bryan Sebring, actually sold $400K worth of projects by using seminars to build trust with large amounts of people. Bryan owns Seb...

Once you've been in business for long enough, there are a few inevitables, and one of those is bad reviews. Logan is going to tell you all about how to deal with those when you get them. Learn how to respond correctly because while it may not be your fault, it is your problem. Show the rest of the world how you conduct yourself in a professional setting!   In this episode, we talk about… Who your...

In today's game, it's all about utilizing scarcity to sell projects, that strategy of playing not to lose. Scarcity is one of the six principles of persuasion and it's the idea of telling people that something is limited, whether it be time or resources. Utilizing scarcity will help you tap into FOMO, that being, the fear of missing out. Today, Logan and Alex are going to tell you all about how to...

As a contractor, winter represents the slowest time of the year. You can get another job, take the season off, or find ways to be productive so that you can launch yourself into 2020. If you're doing the third, then you've come to the right place. Logan is going to walk you through three important things to do for your business to keep the ship moving during the slow times. Don't get stuck in that...

Everyone who is tuning into this podcast is looking for help on how to grow their business. There are so many places to turn for information on how to succeed in business and in life, but one is incredibly undervalued. The value of reading books cannot be understated, especially when it comes to self-help and business-minded books. That's why Logan and Alex are starting the CGN Badass Book Club. T...

It's no secret that there is a massive shortage in the construction employee market. Don't give your employees a reason to leave you for an extra dollar. Logan is here to tell you the three things you must do on day 1 to make sure your employee doesn't leave for a dollar more in six months. Avoid the turnover and start retaining your great employees!   In this episode, we talk about… Significance...

Sometimes you just gotta point people in the right direction and hope they can find water. You'll find that that concept is true in almost every aspect of life, especially in the contracting business. As a contractor, you'll run into tire kickers, that being, those people that just can't get themselves to go through with the project. Before you dismiss them as hopeless, just remember, some people...

Scams have been part of human history as far back as we can remember. For goodness sake, Coca Cola was founded as part of a scam. These happen all the time and as the internet grows by the day, so do the scams. Today, Logan is going to tell you all about the top 3 scams that are happening in the online world today. Stay tuned to know how to battle these scams because there will only be more and mo...

When it comes time to file your taxes, there is always that inevitable feeling that comes with it. Just about every adult should know that feeling, the feeling that you're missing out on money. It's sitting there for the taking but unless you're an accountant, you just don't know how to get it. Worry not good people. Logan is sitting down with his CPA and bookkeeper, Edin, to talk about different...

It's hard to know what marketing truly costs and what is appropriate for you. It's easy to see large companies blowing a quarter of a million dollars on a marketing campaign and get completely lost in the game. Worry not good contractors. Logan is here today to tell you 7 different aspects of marketing in today's market and how much you should be spending. This whole marketing racket can be confus...

At the end of the day, if you're not moving forward then you're moving backward. Every time you make a mistake, it must be looked at as a chance to learn. That mistake should never be the cause of you moving backward again. Logan and Alex are here to tell you about what worked and didn't work for contractors in 2019 and how to move forward into 2020. There is no guarantee that what worked for you...

Customer service can make or break a business, so make it good. Contrary to popular belief, customer service doesn't start after the sale and doesn't end when the job is done. Today, Logan is talking about 9 actionable tips that can help you sell more through great customer service. Follow these to keep customers happy now and in the future!   In this episode, we talk about… Building rapport with...

It's that time of the year again. Christmas is the time for giving and gifting, and if you're smart, that will probably include your clients. Does that mean all of your clients, though? Today, Logan and Alex are going to run through how to appropriately gift clients during the holiday season. If you are human, you know that giving the right gift can be a challenge, whether you are giving it to you...

How people remember your business is going to dictate whether you achieve financial freedom or bankruptcy. To gain the trust of the public, you need to stand out, and the best way to do that is by attacking the biggest problems in your industry. Today, Logan is going to tell you 5 different ways to stand out amongst your competition so people know who you are. These 5 steps will show everyone how...

If you've got a family business, then you know that sometimes the line between the family and business sides can get muddled. Today, Logan is talking to Laura, who runs all of the social media advertising for Full Sail. Laura and her family have a very interesting background, with her parents escaping Laos due to the Vietnam War in order to make their way to the United States. Coming from nothing,...

An effective marketing plan can be the difference between financial freedom and bankruptcy. That's the brutal truth. Today, Logan is taking us behind the scenes as the Full Sail team creates a marketing plan for one of their landscaping clients out in Colorado Springs. The problem with landscaping as a whole that it's always a race to the bottom or the cheapest price. That's why the team is devisi...

There are really only two big dogs in the marketing and advertising industry. Facebook and Google dominate the market when it comes to driving people to your website. Today, Logan is going to dive into the pros and cons of using one vs. using the other. Spoiler alert, you can use both for ultimate power. In this episode, we talk about… Letting your website be a 24/7 sales tool How people go about...

In the world of contracting, there exist two types of services provided by contracting companies. You fall into either high-urgency contracting or low-urgency contracting. Today, Logan is giving you a few reasons why he won't take on high urgency contractors. Stay tuned to figure out which one you are and what not to do when falling in each category. Stick with what you know and stay the expert! I...

In the animal kingdom, there lies a singular truth. There is strength in numbers, and that's exactly where the idea of social proof comes from. What is social proof? It's exactly what it sounds like, proof amongst the community that you know what you are doing and can get the job done. Today, Logan and Alex are talking all about the social proof gained through testimonials and reviews and how you...

It's not sexy but man is it effective. What is "It" you may be asking? Blogging. Blogging is the best way to answer questions that customers and future prospects may have. At the same time, you as a contractor are able to show off your expertise. The results aren't immediate but if you are patient and really put in the time to make it a good blog, then you will see the pot of gold at the end of th...

The ability to persuade people to do what you want has built the biggest and greatest things in world history. From empires to mom and pop shops, the power of persuasion has been an essential tool to success. According to Dr. Robert Cialdini's book, Influence: The Psychology of Persuasion , there are 6 tactics when it comes to the art of persuasion. Today, Logan and Alex are sharing with you just...

The sweetest sound in your head is your own name. Well, there's a good chance that the second sweetest sound in your head is the name of your business. Having an effective name in today's world could be the difference between financial freedom and bankruptcy. Today, Logan is going to walk you through the pros and cons in regard to the most conventional ways to name your business. In this episode,...

Having trouble closing sales? Have you ever thought about using your own home as a showroom to help you sell? Showroom probably makes you think cars, but utilizing your own residence can make a massive difference when trying to close. Today, Logan and Alex are going to tell you how to turn your home into a showroom that actually sells. Some people just need their hand held and in a world where mar...