Contractor Growth Network

It's important to look at the world from a plethora of different angles so that you can understand that everyone has a different story. Today's guest comes from a very unique background. Logan is talking to Laura Pholsina, a recent graduate from UNC Charlotte and current employee at Full Sail Marketing. Her parents are from Laos in Asia, giving her and her parents an incredibly different perspecti...

Clearly, we are in unprecedented times, but that doesn't mean the bills stop. Now, more than ever, marketing for your business is incredibly important to bring in the bacon. Video marketing is vital to the survival of your business while the world is in a standstill, and when it comes to video marketing, one platform is king. Logan and Alex are walking you through YouTube and everything that goes...

Just because the world is moving in the wrong direction doesn't mean that you can't move in the right one! It's okay to be scared, but there is opportunity in times like these. Logan is going to walk you through what you should do as we inevitably head for a recession. So ask yourself, are you going to run out of the building with the crowd, or run into the building in search of a great opportunit...

Selling as about helping other people get a result that they can't get without you. Such an important lesson can only be learned through some extensive experience, and Logan's guest today has plenty of that. Anthony Iannarino is a best-selling author who helps the B2B world with sales, starting his sales career in his family's staffing business. He learned that you get far better results when you...

What do you need to be doing with your small business today? Everything is shutting down, so, what does this mean for small business owners? As businesses begin closing stores and adjusting hours, the government is going to try to ease the effects by lowering interest rates on small-business loans, thus making it easier for small businesses to borrow money. If you are a contractor, then you fall i...

Have you ever read or listened to a book that had so much great knowledge that you couldn't wait to go read it again? If your answer is no, then you need to join the CGN Badass Book Club right now! March's book was, They Ask You Answer , and it is definitely one of those books. Logan and Alex are going to walk you through their experiences with what they have learned from this book and how you can...

Focus on your marketing and your company will be able to thrive in any environment. The state of our world can best be described as a roller coaster right now. During these times of constant shifts, it is more important than ever to stay the course. Logan is here to give you some free marketing information to help you come out of this situation on top!   In this episode, we talk about… The mistake...

This is one of the craziest times in human history. Business, as well as many other things, has changed forever and we are left with many questions. Logan and Alex are here today to talk about one of the most pressing questions for contractors and business people. Where do we go from here as a country and marketing-wise for your business? It's important to remember that the world is not coming to...

Whenever anyone wants to buy something, whether it be a new kitchen or a new car, you can guarantee that they have a deeper reason as to why they desire to make that purchase. It is your job as a salesperson to dig into whatever their pain is so that you can understand where they are coming from. Today, Logan and Alex are breaking down how to get out your shovel and start digging, metaphorically a...

At the time of this recording, we find ourselves in the middle of a global pandemic. While it seems like all business has come to a halt, business owners and leaders have to think in a different fashion. If they don't, they will lose everything that they have worked for. Logan is in the booth with Marcus Sheridan, a professional speaker, and marketing consultant. Marcus wants to touch on a few thi...

What should you focus on, marketing or sales? It's a very common question in the contracting game. The truth is, without marketing, you have no sales. They are one and the same! Logan is walking you through three ways to generate leads for free so that you don't go waste money on a lead-gen site. If you can't sell, then those sites become an expense, so let's learn how to do this for free!   In th...

Character is built when you fail and decide to keep going. That's true for a plethora of different things throughout life, whether it be in sports or business. As time has gone on, more and more people are being rewarded for their shortcomings with more than life lessons. Alex thinks participation trophies are making people soft, but that's not what Logan thinks. Logan is walking you through why h...

Logan is pissed off and here's why. People are so obsessed with perfection that they will go broke before they are every ready to make a move. Here's a little secret to life; perfection is impossible. It's just unattainable, so why spend your life pursuing something that you can't reach when you can take that first step and figure the rest out later!   In this episode, we talk about… Start with th...

It's weird how many parts of life can teach you lessons that will help you when you are trying to grow a business. Standup comedy is no exception. In standup, you're training the audience to laugh, just like in sales, you're training the prospects to make a purchase. Logan is going to walk you through the five things that he has learned from standup comedy that have helped him with his sales proce...

As a business owner, the last thing you want to do is sit down and fully map out what you need to do on a day-to-day basis. Ironically, that's exactly what you need to do to continue growing and break out of that grind. Logan is walking you through how to build a marketing plan for your contracting business in 2020. Know what you want to accomplish this year, now make a plan on how to get there!  ...

In the world of sales, the ability to build relationships will decide whether your business will prosper over the long term or sink like the Titanic. Today, John Ruhlin is walking Logan through his book, Giftology, and all things gifting for clients. The simple truth is that if you can take care of the family in your business, everything else will work itself out. Imagine if your ideal client thou...

Why is Logan putting all this time, energy, and money to build up the Contractor Growth Network movement? Well, that's the big question. Logan is going to answer that question in great detail today and tell you why you should build up your marketing. You may think that the only way to do it is to spend a lot of money, but if you're going to work hard then you better work smart too. It is not easy,...

As times are constantly changing, it has become more and more important to adapt to the constantly changing industry as a contractor. For a contractor starting out now, this is all they know, but if you've been around the game for a while, there are some big adjustments. Today, Logan is sitting down with a client, Todd Tribble, who has run a very legit painting company in Ann Arbor, Michigan for o...

In the land of contractor sales objections, there is one objection that stands above the rest. "You're too expensive." You've heard it a million times. Whether it's the slow no or straight up, they have a problem with spending that kind of money on a kitchen instead of a really nice car. There are three reasons that people have a problem with your price, and Logan is going to break those down for...

Sales. Sales. Sales. That's the name of the game in the contracting game. If you can't learn to sell, then you'll always be stuck on Hope Island, waiting on potential leads, only to get ghosted all the time. Logan and Alex are breaking down the SHIN FU process from the fellas over at the Contractor Sales Academy. Tom, Steve, and Derek teach the SHIN FU as a part of their sales program, The Bridge,...

Just like when selling anything in the world, it is important to remember that every person is unique and different. That means that each person has their own motivations behind any purchases that they make. Logan and Alex are here today to tell you why you must sell differently to different types of customers. Buying a candy bar is simple, but buying a new kitchen goes so much deeper. You need to...

With all the great new advances in technology, it is important to stay up to date when it comes to your marketing strategies, as there are more and more ways to get in front of your customers. Logan has Spencer Powell with him in the studio today to discuss all things content marketing. Spencer comes from a long line of builders who have been in business for over 100 years now, dating back to his...

Successful CEOs actually claim to read 1 book every week and directly attribute that habit to their continued success. It sounds like they might be onto something! Today, Logan is going to run through the top-3 life-altering books that he read in 2019. Well, he actually only read 2, listening to one on audiobook. Remember that if you are someone who just can't get yourself to sit down and read!  ...

At the heart of your mission, whatever that mission may be, is your "why". But if you don't know your "why" or how to communicate that "why" to others, you'll never be able to attract others to jump on board with your dream. Logan and Alex are going to walk through this month's book for the CGN book club, Simon Sinek's Start With Why , and how it relates to marketing for contractors. Dig deep and...

Contractors seem to think that hiring a contractor is an easy decision, but it is actually quite a process.   Today, Logan is going to walk you through the three steps that every homeowner goes through when they are looking to hire a contractor. Deciding to hire a contractor is a big and expensive decision, so don't expect people to hire on a whim. Everyone is waiting for the right time.   In this...