Contractor Growth Network

Whether you're a homeowner or a contractor, you are looking for an ideal match. You either want the best contractor for your project or the best project for your contracting company. Today, Logan is in the house with Jean Brownhill, the Founder, Owner, and CEO of Sweeten, a marketplace that allows homeowners with projects to match with an ideal contractor. They have been in business since 2011 and...

Most people use systems and processes as an excuse not to do something. Why? What are systems and processes? Why do you need them? Logan and Nick are in the house today to answer all these questions. One thing is for sure, effective systems and processes can help take your business to the next level!   In this episode, we talk about… Defining effective systems and processes Why writing these down...

Remember when Blockbuster refused to go online and claimed that Netflix wouldn't last? Well, when was the last time you saw a Blockbuster? If you have an offline business, this could be you if you don't play your cards right. Logan and Alex are talking about what just happened with Brooks Brothers and how to make sure it doesn't happen to your contracting business. You can't just be a placeholder,...

Who is Nick May? Nick May has been a paint contractor in Denver for the last 21 years after he started painting houses in college. He had other jobs after college but realized it wasn't all it cracked up to be. Today, he has a staff of 22 people between his painting and media companies. His head is booming full of ideas and that has led him to branch out beyond just being a painter!   In this epis...

Sales and marketing are the two most important parts of business and there's no argument about it. Logan is in the house today with Billy Gene from Billy Gene is Marketing. Billy teaches over 100,000 students in 75 different countries on how to sell and market. At the end of the day, without good sales and marketing strategies, there is no way to run a successful business!   In this episode, we ta...

As consumers, we assume that things on a website are going to be in a certain place. We expect to see the contact button or the social media links up in the right corner. The final piece of a website that you want to make sure you adhere to is basic website convention. People try to get too cute with their website and end up scaring people away. Don't give people an excuse to leave!   In this epis...

99% of contractors try to sell on the wrong emotion and that's why their business becomes stuck in the same place. They focus on the wrong parts of the sale and end up losing the sale. Why sell on communication when your client cares about speed and efficiency? Logan and Alex are here today to tell you how to find the right emotion when selling. It's vital to understand the client's motivation so...

On your website, you need to show why you are better than your competitors. Quality of work, expertise, and overall customer experience are the factors that will separate you from your competition. So, how can you show these things to your potential customers? That's what Logan and Alex are here to tell you!   In this episode, we talk about… What makes up a good customer experience Show people tha...

Taking the first step is always the scariest part of starting any journey. As humans, we want everything to be perfect before we take any action. The problem with that way of thinking is that perfection is impossible, so if that's what you want then you'll never start. Taking imperfect action empowers you to get past that initial step and begin to fail forward. In order to get everything just how...

Most website companies make the mistake of overcomplicating their website. This is a problem because it can confuse the customer. Too many people make this mistake in order to get higher on Google's list. The thing that we have to remember is, Google is not the client. Make your website personal so you can make your client feel special!   In this episode, we talk about… Google is not the client Ma...

There are right ways to grow your paint contracting business and there are wrong ways to do it. Logan's guest today is Nick May, a painting contractor in the Denver area for over 21 years. Nick helps painting contractors create content with the goal of growing their business through digital marketing, YouTube specifically. He aims to teach contractors how to implement systems and processes into th...

When you want to go buy something on a company website, your experience will mostly be dictated by the website's ease of use, meaning, how easy it is for you to accomplish what you set out to do. People want a simple experience. That's it! In this episode, we talk about… People just want a simple experience The first thing that a customer wants to see Reasons that your website needs to feel easy A...

There are so many world issues at our doorstep today. Many companies and brands are speaking out against everything that is wrong, but how exactly should you be discussing these issues publicly? Logan and Alex are here to talk about how to discuss these views internally and externally as a company. Open discussions are the only way to understand how everyone in your company is feeling. Clearly, ev...

For websites, and business as a whole, people tend to overcomplicate and do far too much. If your website is all text and you are in a visual industry, what does being number 1 on Google really mean? Logan and Alex are talking all about how to create an effective website. The initial gut reaction to your website means everything, so make sure it is a good one!   In this episode, we talk about… A b...

At some point growing up, we become mesmerized by making money. There's nothing wrong with making money, it definitely makes life easier, but the problem with that mindset is that we want it so bad that we make negotiations with ourselves about how we make that money. Logan is joined today by Mike Szcsesniak. Mike is a high-performance coach who works with sales pros and small business owners to s...

You decide to go into business for yourself and bam, you aren't making the money that you were hoping for when you left your cozy job. There's a great chance that you are stuck in the Craftsman Cycle. Like a crazy person, it seems that most people stuck in the Craftsman Cycle have no idea that they're in it until it hits them in the face. Don't wait until you get to the asylum to realize you're in...

Your website is your front end and it's really what people will base their hiring decision on. If you have a lazy or ugly website, people will write you off no matter how great you are at your craft. Logan and Alex are talking about the 5 things essential to your website to build trust with prospects and capitalize on that trust. Changing one or two things about your website can change your busine...

Search engine optimization, SEO, is not only the most confusing part of marketing online but also the most important! SEO is the best way to work your way up the rankings in Google. Logan is going to walk you through all things SEO and how it can actually help you generate revenue as a contractor. Figure out how this works so you can optimize your content to bring in maximum leads!   In this episo...

Being human means you are going to go through life with strengths and weaknesses; it doesn't matter who you are. You don't have to let those weaknesses stop you from achieving success. Logan's guest today is Shawn Van Dyke, a contractor business coach, author of 2 best-selling books, and an international keynote speaker for construction groups all over the world. Shawn started as an engineer, quic...

Communicating with clients and prospects goes way beyond talking designs and numbers. These are human beings that you are communicating with, so treat them that way. Christie Bohmert is the client-relations manager for Full Sail Marketing and the Contractor Sales Academy. Today, Christie wants to share 7 tips to effectively communicate with clients. Use these great techniques to connect more deepl...

Your alarm goes off at 5:30 am and what do you do? If you're like a lot of people, you hit that snooze button a few hundred times. Not only does this mess up your sleep schedule, but you also lost valuable hours in the day. Logan and Turner are talking about the book for April, Miracle Morning Millionaires. There are so many things that you can get done when you wake up early. Basically, if you ca...

Nowadays, people search the web for everything. So, how do you as a contractor make sure people find you? Turner Arrington is here to talk about how to start a blog and why SEO is incredibly important for contractors. Organic SEO blogging takes time to work as you make your way up the ranks of Google. The most important thing is that you start!   In this episode, we talk about… The basic psycholog...

All contractors who are trying to grow a business have one thing in common, and that thing is they all steal time from their families. You don't want to be absent for some of the most important parts of your children's lives, and Logan's guest today, Zach Babcock, knows all about that hardship. Zach had a hard life growing up without a father and eventually found his way to drugs and legal trouble...

COVID-19 is sending the world of business into a frenzy, but would you believe that there is actually some light in this dark tunnel? The government is giving out loans that don't have to be paid back! Today, Logan is telling you why COVID-19 is actually going to favor smaller businesses compared to large-scale businesses. Don't be a victim. Make light of the situation that we are in and control w...

Fitness, money, and marketing, what do they have in common? Instant gratification is impossible! Contractors who hate marketing go in with the mindset that instant gratification is possible, and because of that they burn out and quit doing what they need to do to get that delayed gratification. Today, Logan and Alex are going to tell you why you should put time and effort into your marketing even...