Contractor Evolution

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP172     To learn more about the Think. Do. Say. framework and buy Ron's book, click here: https://thinkdosay.com/    Branding: everyone knows they need to do it, but very few know how to do it. Or at least, how to do it well.   I’m joined today by Ron Tite, bestselling author, speaker, producer and entrepreneur, to talk a...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP171     And don't forget to download your FREE Strategic Planning Tool here: https://trybta.com/DLEP171   To learn more about Matt's company, Five Points Roofing, click here: https://fivepointsroofing.com/   We talk a lot on the show about leadership. But today, we’re approaching it a bit differently.   Our guest today is...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP170   Download our FREE Interview Setup Call tool here: https://trybta.com/DLEP170   We’re back on the AI hype train again. Specifically, how can it help and/or hinder your hiring?   According to today’s guest Jonathan Whistman, AI is completely changing the recruitment game, and not just because ChatGPT can write job des...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP169     To learn more about Dave and WCP Building Renewal, click here: https://wcpbuildingrenewal.com/   We talk a lot on the show about residential marketing and sales systems, but the requests from commercial contractors for content they can use are beginning to pile up.   And that tracks. Landing commercial contracts c...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP168     And be sure to download your FREE Ideal Candidate Profile & Job Posting Tool here: https://trybta.com/DL168     To learn more about Logan and The Dream Clean Team, click here: https://www.thedreamcleanteam.net/     After wasting countless hours trying to hire good people the old fashioned way—vetting applicati...

To learn more about Breakthrough Academy, click here: https://trybta.com/PC167     If you’re getting fewer leads than ever, you’re not alone.   A shifting economy is changing the sales and marketing game for contractors. Gone are the days of accepting a 25% ratio as par for the course. Frankly, you can’t afford it.   According to today’s guest, Kevin Donnelly from Webrunner, it's time to become ob...

To learn more about Breakthrough Academy, click here:  https://trybta.com/PCEP166   To download our FREE Strategic Planning Tool, click here: https://trybta.com/DLEP166   Private equity buying up contracting companies is a popular subject lately. You may have seen Instagram posts and articles about entrepreneurs who’ve struck it rich by selling their businesses to mysterious private equity investo...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP165   A changing market can mean fewer leads, slower decision-making, and lower average job size. While punchy Facebook ads, a decent website, and a Google Business profile may have been enough to get the phones ringing in the past, passive marketing is just not cutting it for contractors in 2024. According to today’s gue...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP164   To access Ken’s path to a successful life course click here: https://courses.kenrusk.com/a/2147833006/FaqKwmD9 For the past few decades, we’ve been steering kids towards university and away from the trades, but why? The average North American college grad is underskilled and in debt, especially compared to their blu...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP163   Download our Ideal Candidate Profile + Job Posting Tool for FREE here: https://trybta.com/DLEP163   Over the last year, the tone has changed with salespeople. The deals aren’t closing the way they were, and entrepreneurs are (understandably) frustrated. You need rockstar closers, but instead, you’re stuck with a bun...

To download your accountability resources and to book a call with Breakthrough Academy, click here: https://trybta.com/PCEP162 How does your team function when you’re not watching? Do they get stuff done on time, as good as if you did it yourself? Or do they miss deadlines, point fingers and leave clients underwhelmed? If you’re feeling less like an owner and more like a babysitter, you may have a...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP161 Small Average Job-size businesses (or small AJS for short) have a unique set of obstacles to growth that most other contractors never have to confront. If you’re a junk removal business, do landscape maintenance, window cleaning, pressure washing, gutter cleaning, Christmas lights, or are a service plumber or electric...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP160 Growing your construction, trades, or home services business is no easy task. You’ve got: Tricky customers Shrinking labor market Cash flow crunches Fly-by nighters who constantly underbid you …It's brutal. So it helps to know which stage of growth you are at, which comes next, and how to get there faster. This is why...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP159 We spend a lot of time on this show on systems, best practices, and tactics. But Today’s conversation is a human one.  Our very own BTA Member, Brady Williams of Ox Glass, went through one of the most terrifying and harrowing experiences you will ever hear about.  On June 8th, 2023, while Brady was at a business retre...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP158 Do you ever feel misunderstood by employees, partners, vendors, and stakeholders when discussing the future—the vision, the strategy? That “mental image,” to you at least, feels unbelievably clear, precise, detailed, and exciting.  How could anyone NOT get this?  How could you NOT be fired up about this? Cameron Herol...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP157 The labor shortage is not improving anytime soon. This is why smart contractors invest in their employer brands. Many businesses competing over a small supply of talent drives up its price and gives your would-be employee a sea of options. Ensure your business is the best choice for them by building a world-class empl...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP156 My guest on the show today is Luke Hansen - Founder and CEO of Company Cam, the industry-leading job site photo tool that allows you to manage work from anywhere. Today’s episode is a Tech CEO’s 4 Business Lessons for Contractors.  We talk about brand building, strategy, social media, and more. To get a deal on Compan...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP155 If you’ve ever wondered how an Open Book Management business operates and whether or not this model might work for you. You’re in luck! Open Book Management, or OBM for short, is a business philosophy and system that communicates the entire financial picture of the business all the way down to the laborer in the field...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP154 My guest on the show today is Kyle Nitchen. I found Kyle through his substack and newsletter called “The Influential Project Manager” - which is worth a follow, btw. As a senior project manager for Layton Construction, Kyle has built over 350 million dollars worth of hospital wings, Surgery rooms, and urgent care cent...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP153 Marcus Sheridan is back! As if writing one of the most celebrated marketing books (They Ask, You Answer) of the last 10 years wasn’t enough, he’s co-authored a new book all about how to CRUSH IT with video content. It’s called The Visual Sale. Kinda catchy 😉 Two out of every three adults already choose video as their...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP152 My guest on the show today is Cameron Herold, best-selling author of 6 books, many of which you’ll know and love: The Miracle Morning, Meetings Suck, and arguably his most popular Vivid Vision. But today’s conversation is about his latest book, The Second In Command: Unleash The Power Of Your COO, which I am immediate...

To get the resource bundle we talk about in the episode, click here: https://trybta.com/SOP No one sets out to run a dumpster fire of a business.  And yet… we can all admit that, at least occasionally, it feels that way.  Things tend towards chaos. Entropy is a real thing. This phenomenon is literally baked into the fabric of the universe. But that doesn’t mean through smart systems, we can’t over...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP150 Do you shove off your social media strategy to already busy employees who half-ass it or just don’t have the time?  Because I certainly have. When you’re slammed running a business, making Instagram posts can feel a little beneath you. And so the default move is to pawn it off to a junior who inevitably does very litt...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP149 For many contractors, financial clarity can be elusive.  None of us got into business for ourselves to stare at QuickBooks, spreadsheets, or P&Ls.  That said, the dangers of ignoring this indispensable side of our business are no laughing matter.  Does laying good people off because you can’t afford them anymore s...

To learn more about Breakthrough Academy, click here: https://trybta.com/PCEP148 Do you thrive on chaos? Or does it thrive on you? Is there something about the entrepreneurial journey that attracts the tormented soul?  Or is it the journey of small business itself that causes the discord inside us? I’m not sure I know the answer, but one thing that seems abundantly clear to me is that if we don’t...