Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

INSTAGRAM… while we've all likely seen the rise of the "Instagram Influencer," many business owners are still wondering… is it for me? And if so, how do I grow a following and then turn that following into customers? In this episode your hosts, Suzi Dafnis and Michelle Falzon talk to someone who has not grown her own following and customer base on Instagram very successfully herself, she's also ta...

Today we're talking about how to use Surveys— not just as a way to learn more about your audience (which they are AWESOME for!) but also something that BOTH Suzi and Michelle have found is really powerful — and that is using your surveys as a way to CREATE your content. It's such a shame to get all that great information from a survey and only use it ONCE to gain some insights and then put it in a...

It's a milestone day! This is Episode 100! We posted our first episode of Content Sells on September 18, 2015… and since then we've published an episode virtually every two weeks. Now it's time to clink a glass of Champagne and celebrate… with some AWESOME Content Marketing insights of course! What we thought might be fun, given how much we love our community, was to share some of YOUR brilliance...

There is real power in "niching down" - that is, going for a smaller and more specific slice of a larger market. But it can be hard to let go of the many to focus on the few. One person who made that leap and took a giant leap forward in his business, his income and his love for his business is head of the Dance Studio Owners Association and Studio Success Formula, Clint Salter. Clint took a tiny...

There are literally dozens and dozens of awards being offered each year acknowledging businesses and business owners. And being a finalist or winner can be a really awesome way to raise your profile and build your credibility. In this episode, your hosts Suzi Dafnis and Michelle Falzon share tips and strategies, they have personally used with great success, for finding, entering and winning awards...

Think of this episode as a chat around the kitchen table or the coffee table as your hosts, Suzi Dafnis and Michelle Falzon share some things that have been going on for us around this idea of continuing to be seen and heard and how sometimes that means finding the courage to do stuff that scares us… we chat a bit about how we deal with that - in the hope that it also helps you too. Because here's...

With a laptop and a smartphone, Natalie Sisson built a six-figure education business that she can run from anywhere in the world. And one of the keys to that success has been her book publishing strategy. In this episode your hosts, Suzi Dafnis and Michelle Falzon chat with Natalie, who has just released her new book The Freedom Plan, about how you can use a book as a way to build your profile. Tt...

Livecasts are something we've been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we're talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah! In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get n...

Ever thought about joining or starting a Mastermind? A Mastermind is a group of peers who come together in some regular way to share ideas, support each other and help each other succeed. In today's episode your hosts, Suzi Dafnis and Michelle Falzon share firstly — why you might want to think about BEING IN a Mastermind as well as when you might consider STARTING YOUR OWN Mastermind. HERBUSINESS...

Many of us are finding ourselves on video a lot more than we used to - even if we aren't making content videos to put on YouTube, maybe we are being seen on camera more with our clients on Zoom Calls, Webinars, Skype Meetings etc. And while you might have thought about your makeup and spent time mapping out what you're actually going to say… very often people overlook one VERY important part of th...

Coupons and discounts CAN be very powerful when it comes to getting new customers, generating cashflow and boosting sales... but we are putting a BIG asterisk on today's episode that says - you must use this tactic VERY strategically! It's not the only tool in your toolbox when it comes to getting your market to buy from you. Because what can happen is that you're not getting the sales you want or...

What do you do when you have a particular feature or benefit of your product or service that YOU know is awesome… but it's not immediately obvious to your potential customers that it's awesome? How do you treat a feature or benefit that is often undervalued? Do you hide it in your marketing and trust people will just find it once they buy, or do you shout it from the rooftops? Well, we're going to...

One of the KEYS to moving more towards connection is to feel comfortable and confident communicating your value. Problem is, any time you're trying to communicate your value to get new clients it's pretty certain that you'll hit roadblocks. In this episode your hosts, Suzi Dafnis and Michelle Falzon talk about the #1 thing you MUST master if you want to communicate your value and connect with more...

One of the BEST ways we've found to grow our businesses is through Strategic Alliances. But how do you start? What are you looking for in a Strategic Alliance partner? Where can you find good Strategic Alliances? In this episode, your hosts, Suzi Dafnis and Michelle Falzon answer all those questions and more. FREE DOWNLOAD: Plus you can get a free download Strategic Alliance Success Framework by g...

One of the biggest challenges small business owners have when it comes to embracing content marketing is that it feels so BIG and OVERWHELMING… where do you begin? And what can happen is that you get all excited and start one thing, like a blog or a Facebook Group, and then you start something else, like Facebook Advertising and then you build another product and decide you're going to do a specia...

You can have the best message and do amazing content marketing, but if your offer is not irresistible, you may find you STILL don't get enough sales. In this episode, your hosts, Suzi Dafnis and Michelle Falzon interview Michael Maidens about what it REALLY takes to create an irresistible offer. Michael is a master in the area of creating offers, having generated millions of dollars with his creat...

A high-end retreat can be an excellent way to create a higher value product to offer to your customers (and they can be great fun and an awesome way to travel, too!). But they DO take some special consideration when marketing a high-end retreat. In this episode, your hosts, Suzi Dafnis and Michelle Falzon share their experience successfully marketing the REACH Retreat in Hawaii and give you 7 of t...

Your lead magnet is one of the best ways to get people starting the journey towards buying from you because it's typically a very low commitment someone needs to make - and they get something of value in return. But how much time do you REALLY have to spend creating your lead magnet? In this episode, your hosts, Suzi Dafnis and Michelle Falzon dispel the myth that you need to spend a ton of time c...

Ever started a Facebook Group and had it turn into a ghost town? How do you keep people engaged and loving being part of your Facebook Group? In this episode your hosts, Suzi Dafnis and Michelle Falzon speak to someone who has MASTERED the art of keeping people engaged in her Facebook Groups. Kate Toon of KateToon.com . Discover how Kate does it and what strategies and ideas you can borrow to boos...

To build an EPIC business today you need to connect in more meaningful ways with your customers than you EVER have before... and one of THE most powerful ways to do that is to tell your STORIES. In this episode your hosts Suzi Dafnis and Michelle Falzon talk to Valerie Khoo, author of Power Stories and CEO and founder of the Australian Writers' Centre about powerful ways to share your stories as p...

If you've ever asked the question "What do I charge for my product?" or "How can I increase my pricing when my competitors are all charging less?" or "How can I test my pricing" you are going to love this next episode which is all about 3 of our favourite profitable pricing strategies. In this episode, your hosts, Suzi Dafnis and Michelle Falzon show how your pricing strategy and your content stra...

We first saw the guest on today's show, Joanna Wiebe, speak at a conference in the US a few years ago and she completely blew us away. Not only is she an incredibly talented copywriter, she also ascribes to one of the key ideas of this show, and that is; "No content without conversion." She's just as talented looking at the metrics and boosting conversion rates and she's sought after by well-known...

As our market gets more sophisticated and we see more and more of our competitors stepping into content marketing strategies, there's one area that will really help set you apart and that is the level of CONNECTION you are able to create with your ideal customers through your content. How do you create a strong connection with your customer and prospects so they buy from you in the first place… an...

In this episode we interview someone who is an expert in the area of "Influence" – Julie Masters shares with us her insights on how we can create more influential content that not only reaches our ideal customers, but also changes their hearts and minds. YOUR FREE RESOURCES FOR THIS EPISODE:   You also get a special free gift to go with this episode – Julie's Influencer Code eBook so you can learn...

In this episode, your hosts Suzi Dafnis and Michelle Falzon share  3 Steps To Finally Getting ANY Big Content Project DONE! And this is a way for you to actually get some of those bigger content projects done - you know the ones you "mean" to get up and happening but another week or month slips by and you haven't got your blog running or you didn't get that new lead magnet created or your website...