Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Imagine having studied human and animal behaviour for decades and TRULY understanding how to motivate and encourage certain actions over others… and then imagine applying that knowledge to become a world champion in your field (many times over) and grow an online community of tens of thousands of the world's most loyal and enthusiastic fans. That's exactly what our guest, Susan Garrett has done. I...

Ever purchased something from an organisation that had incredible content and incredible marketing RIGHT up to that point where you purchased… and then you felt like you got dropped like a hot potato? How did it make you feel? Chances are, it's not good. That moment right after someone has purchased from you is one of THE most important times to be reassuring them and telling them they did the rig...

Is your business leaving you feeling tired and overwhelmed? If so, you're not alone. "So busy I can barely sit down" seems to be the default setting for most business owners. But, imagine if you could work LESS and make MORE. Imagine having a highly functioning team, a great marketing system, a community of people who buy from you again and again, powerful systems that work even when you're not in...

In our last episode we shared how we got started with Facebook Live. In this epsiode we're taking it one step further and looking at How to Use Facebook LIVE to Grow a Following. Because once you get started, and you've got the tools and resources in place and you've done some practice, the NEXT thing you want to do is grow a following. So, we caught up with the amazing Sonia Stringer who has grow...

Has the idea of doing a Facebook LIVE for your audience crossed your mind? Or maybe you are ALREADY doing Facebook LIVEs but you still feel a little uncomfortable and you'd love to have a breakthrough… well this is the episode for you! or you'd love  If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In today's episode,...

Looking back over 2017 it was an amazing year on the Content Sells Podcast. We had some AWESOME guests and discussed some really diverse topics. So, we decided it would be fun to take a look at the 5 Most Listened To Content Sells Episodes of 2017. In this episode, your hosts Suzi Dafnis and Michelle Falzon, reveal the 5 most popular episodes of 2017 and share their top tips and lessons learned fr...

There are going to be times when an interview is the PERFECT format for you to capture AWESOME content.  Whether it's interviewing customers for a case study, or speakers at your next event, or you're interviewing authors and other experts as content for your community… there is definitely an art to getting the most out of the person you're interviewing and crafting an amazing interview. So, in th...

Here at the Content Sells Podcast we are big fans of Ryan Levesque and his ASK Method – which is a way for you to get super-clear about what various groups or segments of your market REALLY want and how to give it to them, using surveys, quizzes and segmentation funnels. Ryan's been a guest on the show previously ( check out that interview here ). Recently, Ryan ran a big public event called ASKLI...

In this episode, we talk about why you need to find your niche and the power of niching down - that is focusing in on serving a very specific and narrow slice of your market. Because the tendency for many small business owners is "I wanna serve everyone - let me make my market as big as possible so I can make as many sales as possible." But the interesting thing is... by going broad and trying to...

In this episode, we share some of the books we've read recently that have really made an impact on us. Some have been shared with the HerBusiness community and many have been shared with our elite Marketing Mastermind group. They've told us how much they loved them, and how much they've helped them with their businesses and their content marketing - so we wanted to share these with you... Of cours...

In this episode we talk about how important it is to have an ideal client avatar and specifically, the importance of doing 1 to 1 interviews with people who represent your ideal client. Doing real-life interviews with people who represent your ideal client avatar might sound weird, scary or intimidating at first… but once you listen to this episode, you will not only know WHY they're so crucial (h...

In this episode we talk about one of the key dynamics you want to have in your content if you want to move someone from not knowing anything about you right to the point where they buy from you. This is one of THE most effective dynamics you can have in any form of communication to influence someone… not just getting people to buy from you and increasing your sales conversions, but also really han...

The right visual model can be (and has been) a million dollar idea for some of our most well known business content creators - people like Robert Kiyosaki and Stephen Covey… learn the secrets they used to create powerful mental models and how you can apply them to YOUR content In this episode, your hosts, Suzi Dafnis and Michelle Falzon talk about how to turn your content into gorgeous visual mode...

If your inbox is exploding with more emails than you can read, you're not alone. That's EXACTLY what your customers are experiencing too! So, how can you get your emails opened and, more importantly READ and CLICKED ON, when there are so many others competing for your ideal customer's attention? In this episode, your hosts, Suzi Dafnis and Michelle Falzon share the 4-part system for succeeding wit...

Are you a small business owner who doesn't have a big splashy budget for your marketing… but you still want to grow your audience and your sales? If so, this episode is for you. In this episode, your hosts, Suzi Dafnis and Michelle Falzon look at 5 Ways To Promote Your Content (that won't break the bank). These strategies are ideal if you don't have a huge marketing budget and you're looking for w...

What does it take to grow a massive following of people who love to buy from you?    In this episode, your hosts, Suzi Dafnis and Michelle Falzon welcome special guest, blogger and personal branding expert, Amber Renae.

Are you fine with giving away free content but when it comes to asking for the sale "the resistance" comes up? Your palms get clammy. Your heart beats faster and you feel a growing reluctance as the moment you will have to ask for the sale approaches  If so, you're not alone. The "Resistance" is a BIG deal and it's impacting a LOT of people. In this episode, your hosts, Suzi Dafnis and Michelle Fa...

Learn how John Gallagher, co-founder of LearningHerbs.com and Herbmentor.com, grew a massive email list, attracted thousands of people to his membership site and successfully sold thousands of products online over the past 13 years, providing education on herbs and herbal remedies. In this episode, your hosts, Suzi Dafnis and Michelle Falzon chat to John about his "low frills" process for staying...

Maybe you have an email list you have neglected, or a client base that hasn't heard from you for a while. How do you re-warm those connections? What do you say when you first reach out? Do you apologise? And what do you say about why you were absent? In this episode, your hosts, Suzi Dafnis and Michelle Falzon, explore the 5 parts of the Getting Back in Touch Framework. You can use this framework...

We each have different learning styles, but the big problem is, when we create our content we tend to tailor it to suit our OWN learning style! That's great for other people who receive and process information like WE do, but you could be missing out on sharing your message and winning new clients who have very different learning styles to you. In this episode, your hosts, Suzi Dafnis and Michelle...

There is a way to make people more inclined to move forward with you BEFORE you formally or overtly ask them to take that next step.    It's known as "seeding" and when you do this well, your content becomes much more powerful and your conversions increase.    And that's because, at it's core, seeding really paves the way for the sale by building curiosity and desire in a subtle way that let's peo...

Webinars are a great way to educate and to share information about your products and services and they are ALSO a great way to SELL. However, we see a lot of people hosting webinars where they give a lot of great information but they don't know how to transition to making an offer… or when they do, they haven't put enough of the foundation pieces in place to make that offer convert. In this episod...

Has the concept of writing a book crossed your mind? Or maybe you ALREADY have a book that's either written and awaiting publication or that's already been published. If so, there are some fascinating and exciting NEW ways you can be using books to grow your brand, your profile and your profits. In this episode, hosts Suzi Dafnis and Michelle Falzon chat with Book publishing and marketing expert,...

Chrissy Amphlett, the legendary lead singer of the Australian 80's rock band, The Divinyls famously sang, " It's a fine, fine line between pleasure and pain." And with your marketing content this is SO true… both of these emotional states can influence people in a big way to take action, click your link, buy your thing.  BUT way too many people are creating content that is bland and lacking emotio...

Social Proof is based on the idea that we tend to do what we observe other people are doing. It's why nightclubs like to have people queue out onto the street or why restaurants will fill their tables from the window first - so people driving or walking by will think –"Hey, this is a popular place, let's go in." We all inherently find "safety in numbers" and you can use this compelling quirk of hu...