Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

When it comes to growing e-commerce stores, Susan Bradley of The Social Sales Girls knows her stuff. She's grown and sold ecommerce businesses and has taught  thousands of people how to find their audience and turn website traffic into paying customers.   In this episode your hosts, Suzi Dafnis and Michelle Falzon, pick Susan's amazing ecommerce brain for strategies for using content to grow your...

There's almost nothing we love more than a content marketing campaign that really converts! One of the first things you need to make that happen is a strong hook that is going to immediately get people's attention. Whether that's for a Facebook ad, an email subject line, the topic of your lead magnet, your sales video, your webinar, your YouTube video… you get the picture… you need a catchy idea t...

We're talking to someone who has recently had 66% engagement in her Facebook Group. That's a pretty amazing number… and as we found out on the show… she's actually JUST updated those numbers to a whopping 90% engagement (that's 9 out of 10 of her members have engaged with her in the last month!). Fiona Keary is a business owner we LOVE - she is a long time member of the HerBusiness Community and t...

Amanda Farmer of Your Strata Property, a one-stop-shop for information and education about strata living shares with us how she converted 23% of her prospects from a small email list of just over 300 people into her PAID membership. It's quite extraordinary what she's been able to do with a small, very strategic list and in this episode you learn just how special this list was and what she did to...

One of our most popular episodes was way back in 2017 when we shared some of our favorite books of the year… so we decided to do it again! Between us we read a LOT of books and these are our TOP picks when it comes to content marketing books for 2019. Listen to this episode to hear more about: The HerBusiness Book Club and why it's one of Suzi's favourite things What we've learned from Seth Godin...

As we near the end of the year we were thinking about how we'd like to round things out and one of the things we've done over the past year that was really popular was to share some of the top Marketing tips from the very talented women in our Marketing Success Mastermind… and so we've decided to do that again! We recently asked our Masterminders to share the #1 content marketing strategy or tip t...

We've just been to see Lady Gaga LIVE in Las Vegas! And boy, did she have us in the palm of her hand. Standing ovation after standing ovation as she made her way through some of the world's most-loved Jazz songs. The entire evening was a masterclass in how to create a connection to your audience, know your message and be unapologetically true to yourself. We thought there were SO many lessons we c...

That's a wrap on the 2019 HerBusiness REACH Retreat in Hawaii. WOW what a week! So we thought we'd pull the curtain back on the marketing we used to fill this high end retreat (you'll notice many of the strategies we've already shared on this podcast were key to our success).   Listen to this episode to hear more about: Why you need to focus on the pleasure and pain of your offer WAY more than the...

We've just concluded the annual HerBusiness REACH Retreat in Hawaii (A-Mazing!). And one topic we discussed was how to communicate your value. It brought up some REALLY fascinating conversation about what stops us from really charging what we're worth and owning the value we bring… so we thought we'd continue the discussion (and some tips on how to overcome those blocks) on today's show! Listen to...

Online presentation platforms are AWESOME (think Zoom Calls, Facebook LIVEs, Webinars). It's an ideal way to reach a lot of people in a really powerful, easy way to deliver trainings, create connection, sell stuff and get people using your product… BUT… One of the BIG problems we see is that even though there are LOTS of opportunities to create a dynamic back and forth between you and your audienc...

Ever get stuck part way through a content project? Sometimes find it difficult to even get started with a new piece of content? Always having to come up with new ideas and finding that a challenge? Take it from us… we've seen just about every content block, obstacle and unreasonable deadline there is… and we've developed some hacks that help us work better, faster and break through procrastination...

In this episode, your hosts Suzi Dafnis and Michelle Falzon talk with Amazon marketing expert and multi-million dollar Amazon seller, Dylan Frost about how different types of businesses (large and small, service-based and product-based) can find new customers on Amazon. Listen to this episode to hear more about: Some of the WEIRDEST things people have ever bought on Amazon Dylan's  TOP 3 Content S...

Today your hosts Suzi Dafnis and Michelle Falzon talk about a topic they started discussing way back in Episode 08  - How to Create a New Client Email Nurture Campaign In this session expand on that discussion to look at 3 vital pieces of content you need to create for new customers. FREE RESOURCE: New Customer Email Sequence Template Get the step by step template that outlines the recommended ema...

Something we see a lot of when we are asked to review people's content is that many business owners and marketers hold back their power and use phrases that defer to others or that self deprecate. The thing is, writing in that apologetic tone doesn't inspire confidence and it can be costing you sales and strategic alliances and invitations to speak at conferences and so much more. And in today's e...

Whether you are hosting a live event, a webinar, a Facebook LIVE or ANY kind of content, inviting a panel of guests to contribute can be an AWESOME strategy (when you know how to do it right). In this episode, your hosts Suzi Dafnis and Michelle Falzon, share their top tips when it comes to hosting a panel, based on their many years of experience being on panels and putting panels together for all...

In Part 1 We covered the things you need to think about BEFORE you launch your first Online Challenge so you are set up for success right from the start. And in today's episode your hosts, Suzi Dafnis and Michelle Falzon, dig deeper into the strategies you can implement DURING your Online Challenge to get the best results. FREE RESOURCE: Get your pre-challenge setup tips summarised in this handy Y...

Becoming known as an authority in your space is a lot about building a powerful personal brand. But how do you begin and what are the ingredients you need to focus on to leverage your brand and make a hugely successful business in the process? Today your hosts Suzi Dafnis and Michelle Falzon are talking to someone who has done that very successfully in her own business. Ann Wilson, otherwise known...

One piece of really powerful core content can completely shift your business… and even open up new business opportunities. Which is something we love to hear about on this show, and today we're talking to someone who has done just that. In this episode, your hosts Suzi Dafnis and Michelle Falzon chat with CEO of Coaches Console and creator of the Villains and Superpowers framework, Melinda Cohen,...

Creating an online challenge can be a great way to get new leads into your business and create fast results. Challenges can also help you encourage your existing customers to make progress and consume your current product or service. In this episode, hosts Suzi Dafnis and Michelle Falzon share their best tips and strategies for creating your very first online challenge. Including why you would sta...

Should you start a podcast? And if so, HOW do you do it? Today your hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they've had from listeners who are thinking about starting their own podcasts. We've had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we'd take...

Should you start a podcast? And if so, HOW do you do it? In this episode, hosts Suzi Dafnis and Michelle Falzon respond to a bunch of questions they've had from listeners who are thinking about starting their own podcasts. We've had people ask us whether they SHOULD start a podcast, HOW they start one and what they can do to get more exposure for their podcast once they start it… so we thought we'...

How to increasing your Email Marketing Impact Welcome to Part 3 (our final episode in this 3-Part Series!). So far we've discussed how to grow the size of your email list and the quality of your email list and in this episode it's all about increasing the level of engagement in your email list! On today's show your hosts, Suzi Dafnis and Michelle Falzon give you tips and ideas for getting more int...

Welcome to the second of a 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! On today's show your hosts, Suzi Dafnis and Michelle Falzon share how you can increase the QUALITY of your list…because when it comes to email marketing, we'd take a small quality list over a big un-targeted list any day...

How to increasing your Email Marketing Impact - there's so much to share we can't contain it in just one episode! So welcome to the 3-Part Series… where we show you how to grow the size of your email list, the quality of your email list and the level of engagement in your email list! Welcome to Part 1! On today's show your hosts, Suzi Dafnis and Michelle Falzon talk all things email list growth -...

What's an Online Summit? Think of it like going to a conference or event, except instead of having to go to a convention centre and stay in a hotel, imagine the conference is happening VIRTUALLY and you can attend the sessions by visiting different links in the online summit website. In this episode, your hosts Suzi Dafnis and Michelle Falzon talk all things Online Summit - how to host one, how to...