Content Matterz

NIL is no longer just a college sports headline. It is becoming a real-world lesson in sales, marketing, outreach, personal brand, and entrepreneurship. Brent Wall sees that shift up close through Student Athlete Score, a platform built to help athletes, universities, and brands better understand the value of athlete attention. Eric and Brent talk about what happens when athletes learn how to tell...

Podcasts, LinkedIn, newsletters, panels, and AI are changing how ideas spread. Onsides founder, Dave Yoo, has spent more than 20 years in the Bay Area startup world, and he sees media differently now. It is not just about promoting a company. It is about creating enough real content that people, platforms, and even AI systems can understand what you stand for. Eric and Dave talk about how one Link...

In this conversation with David Selinger, CEO and Co-founder of Deep Sentinel, we explore how podcasting opens up something data alone can’t — human depth. Selly talks about why he appears on podcasts regularly (roughly one a week), how it builds trust, and why it’s often the best way for potential hires, investors, and customers to understand who you really are. He and Eric riff on the evolution...

In this conversation with legendary New York City real estate broker Bob Knakal, we dive into the misunderstood value of podcasting as a business tool. Bob challenges the conventional definition of ROI—reframing it as Return on Involvement . With decades of experience and over 100 podcast appearances, he explains why visibility isn’t vanity, it’s strategy. Whether it’s cold calls, public speaking,...

In this conversation with artist Jodie King, we discuss why authentic content ultimately outperforms algorithm-driven content. Innovative creators like Prince and Queen defied industry formulas to create revolutionary work that resonated deeply with audiences. There is a constant battle to trust your creative instincts in a digital landscape that tempts creators to follow formulas. Authenticity ul...

In this quick conversation with Eric Jorgenson, we explore why podcasting delivers outsized impact even with modest audience numbers. Eric challenges the common misconception that content must reach millions to be valuable, explaining that "it doesn't take a huge audience to have a huge impact on your life." He puts audience size in perspective by asking, "How sweaty you'd be if you walked into a...

In this chat with Yehuda Niv, CEO of Spines and founder of Niv Publishing, we explore whether there can ever be "too much content" in an AI-driven world. Yehuda argues that hyper-personalization will actually make increasing content volume beneficial rather than overwhelming. He challenges critics who worry about content oversaturation, noting that "there are already 2.5 million titles published a...

In this chat with Eric Jorgenson, author of The Almanack of Naval Ravikant, we explore the true ROI of content creation. Eric challenges the common approach of measuring returns purely through direct sales, advocating instead for “the longest view in the room.” He explains how content creates “multiplier effects” beyond immediate revenue—from conference invitations and speaking opportunities to bu...

In this chat with John Ehrhard, Founder & CEO at Orson, we explore how user-generated content is disrupting traditional media. John highlights that creators can now "whip together their own show on YouTube and get more views" than established TV programs—at a fraction of the cost. We discuss how younger generations are shifting away from traditional networks and how you can bridge the gap betw...

In this chat with Lisa Bradley, co-founder of R.Riveter (a handbag company that empowers military spouses with mobile, flexible work), she discusses the power of storytelling for business growth. Lisa shares why she prioritizes podcast appearances despite her busy schedule. Lisa emphasizes that "the benefit of storytelling not only for business, but also for helping other people starting their own...

In this conversation with Eric Jorgenson, host of the Smart Friends podcast, the author of The Almanack of Naval Ravikant, and the CEO of Scribe Media, we explore how podcasts create zero-cost value for years. Eric shares his concept of "digital clones" — conversations recorded once that continue delivering value long after they're published. We discuss the journey from content consumer to creator...

About this episode: In this thought-provoking conversation with Angie Moody, founder and CEO of Ruby Money, we discuss the complex world of social media. From its impact on our daily lives and mental health to finding a balance between connection and consumption, Angie shares her insights on navigating social media responsibly. With a background at Facebook (Instagram) and as a tech entrepreneur,...

"I don't want to influence, I want to inspire." That's the refreshing breath of air Dr. Tori Ellis brings to our world, where stories become the bridges that weave connections and empower individuals to reach their full potential. This episode of Content Matterz dives deep into her inspiring journey as an author, exploring the creation of her children's book, "I Am a Mini Entrepreneur" - a testame...

What do the TV show "Hogan Knows Best" and an AI-based tech company have in common? Admittedly, not much, but they are two experiences that have shaped John Gerhard's way of thinking. From TV producer to Founder and CEO of Orson Technology, John has been embracing the excitement of unscripted content throughout his career. But it's not just about the content; at its core, it's about letting go of...

In a world flooded with audio business cards masquerading as podcasts, we’re tearing down the selfish behavior of podcast guests. It's time to ditch the pitch! Your listeners are here for real banter. Think about it, have you ever listened to a podcast and thought, "I’ve stepped into an infomercial"? If you are a podcast guest or planning to be one, stop using the mic as a megaphone for "me, mysel...

In this episode of Content Matterz, we discuss the beauty of unscripted content. Allowing for the wonder and the unknown is what makes the unscripted so captivating -- be it a documentary, a podcast, or a TV show. Seeing this content play out through these mediums reminds us this unscripted nature exists in our lives every day -- in a conversation or a chance encounter. Larry King would say he lov...

In this episode of Content Matterz, Dr. Erik Korem joins host Eric Kasimov to examine the new age-old question: Why all this content? From starting podcasts to making podcast guest appearances, the drive to serve audiences and share impactful stories remains a compelling motivation. Have you ever considered what pushes someone to produce seemingly endless content? Is it the influence? The outreach...

We hear all sorts of people appearing on podcasts. From children to retirees, from founders to college students, from musicians to executives. From CEOs to the recently graduated. But why appear on podcasts? Everyone does it for their own reason. This CEO of a publicly traded company makes time in his incredibly busy day to appear on podcasts. Saagar Govil is the CEO of Cemtrex (NASDAQ: CETX) and...

In this episode of Content Matterz, guest speaker Chris Heivly, and host Eric Kasimov provide insights into writing books, the creative process behind content development, and sharing your story through any medium. What if you wrote the book for your family? What if you produce a podcast for your team? What if you created a blog for your kids? Or what if you did it for yourself? Here's what to rem...

In this episode of Content Matterz, we take an up-close-and-personal look into the world of entrepreneurs, social media, and recognition. We're uncovering the mental health rollercoaster that every entrepreneur rides, magnified by a toxic chase for likes and shares on social media platforms. We encourage a focus on creating fulfillment through content. Not chasing vanity metrics. So often, the ent...

In this episode of Content Matterz, we get the opportunity to learn from a seasoned podcast pro who's published more than 700+ episodes. As this podcasting entrepreneur says, “I learn something new from every one of my guests. And that’s an amazing gift.” This is an episode all about the art of podcast learning. With podcasting, this host and thousands more like him, including myself, get to speak...

If I asked you, "Who's the person you listen to the most in your life?" You might name your partner, a close friend, or maybe a family member. But here's a thought to ponder: Are you sure it's not your favorite podcast host? This is a blog and episode on the intimate power of podcasts. It's mind-blowing! Before you dismiss this, think about it. Consider this fascinating fact from one of our recent...

In this episode of Content Matterz, host, Eric Kasimov chats with the author of Detox, Declutter, Dominate , Perry Marshall. They discuss the power of attracting prospects rather than chasing them down. As Perry says in his book, "A prospect that finds you first is more likely to buy than if you find them first." In this short episode taken from a long-form podcast conversation, Eric and Perry exp...

“They” said having a podcast does not offer a good return on investment. But that’s wrong. Podcasts offer a ridiculous return on investment. This podcast episode is an audible-style blog post titled: “The Mind-Blowing Leverage And Return Of Your Own Podcast” You can read the full article here . Below is a preview of the article: We’ve all cold-called, networked, and tried to connect with people, l...

We so often talk about how content brings people together. Well, it’s the creativity that starts it all. Creativity in all its forms connects people. The artist that creates a piece, the graphic designer that creates a stunning image, the podcaster, the blogger, the author — all creatives… all of them start with creativity that connects people. And with the community aspect of Web3–that’s where it...