Content Matterz

Content + Technology = Where It’s At How to use content to educate a community. Or maybe you educate your team, your clients, your prospects, your town, or those that are just looking to learn. Or maybe you flip that and educate yourself through content.  This Content Matterz episode is all about education through content — from making a business out of your creative to being inspired by other cre...

People freak out! That’s what happens when content is taken out of context. Take the work-from-home thoughts by Malcolm Gladwell as heard on the one hour and forty-minute podcast, The Diary of a CEO ( listen here ). When the New York Post pulls a short segment from that long-form interview, headline readers and Twitter warriors run with it and want to cancel Malcolm Gladwell. The point is, there’s...

Internet recency bias is bad news! You’ve heard of recency bias before. You know, a cognitive bias that favors recent events over historic ones; a memory bias ( via Wikipedia ). Now add the internet to the existing potential of recency bias and we have a problem.  Did you know that by 2025, the amount of data generated each day is expected to reach 463 exabytes globally (source: SeedScientific )?...

It might seem counterproductive for a marketing group to say online content is affecting our lives for the worse. But we believe you need to think through all sides of any important topic. We often say the impact that online content has on your life and your business is amazing. I mean, here you are reading this or about to listen to this podcast episode — twenty years ago that seemed almost impos...

Why appear on podcasts and/or why have your own podcast? This is a question that continues to fascinate me. It’s a question I ask myself, potential clients, and guests of our podcasts. In this episode of Content Matterz, I ask this exact question. The guest that answers it this time around is JR Butler. JR is the Founder and CEO of Shift Group. They help build the best sales teams in the world wit...

The act of creating content changes lives — it’s one thing for us to say as maybe we’re biased. But for someone else to say it from their experiences, we listen. That’s exactly what we talk about in this Content Matterz episode.  Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes her...

When someone says, “podcasts changed my life”, you listen. That’s exactly what we talk about in this Content Matterz episode.  Mark Metry, an important voice for social anxiety and mental health was a featured guest on the Entrepreneur Perspectives podcast. You can listen to both his episodes here: Social Anxiety, Bullying, and Meditation How Podcasts Saved My Life Clearly, we like podcasts. So he...

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Content introduces people – Content is the ultimate back check – Content is your proof of concept – Content added up is your body of work – Connecting through content A bit more about podcasting: From a 2022 report by Infin...

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: – Attention spans with content consumption, including the series on Netflix, “Arrested Development” – Taking long-form content and turning it into shorter snippets – Making money off of YouTube is blowing people’s minds – ROI...

There is so much to talk about when it comes to podcasting. In this episode, the co-hosts of the Unscripted podcast series on Entrepreneur Perspectives take on the topics of: What Makes a Good Podcast Guest Long-Form Interviews Attention Spans and more. This is a Content Matterz episode. Short and immediate.  This episode first originated on Unscripted. You can listen to the full long-form convers...

This Charlotte startup company focused on branding and content FTW.  Since one of the founders first appeared on the Entrepreneur Perspectives podcast in mid-2019, 2ULaundry has taken off! They now even have a franchise business in LaundroLab. Branding and content were some of the main drivers of that success. That included appearing on podcasts, creating content, giving the user consistency in de...

This Charlotte business leader creates content for a greater purpose. In this Content Matterz podcast episode, Eric Kasimov talks with Tony Tennaro, Principal Chair of C12 Greater Charlotte. The concept of creating content didn’t happen overnight for this Charlotte business owner. As Tony said: “When the idea of a website with my name on it was brought up my first reaction was-oh no! The world doe...

Make a connection through content or do the opposite. It works either way. In this Content Matterz podcast episode, Eric Kasimov talks with Shondell Varcianna, Founder of Varci Media. What if your content is the way you differentiate yourself? Yeah, someone may not like it–they may not even like you. What a time-saver that could be for you. Because if for example, you are recruiting that person, t...

Share a story on a podcast. What happens next is fascinating. In this Content Matterz podcast episode, Eric Kasimov talks with Mort Fertel, the CEO of SudShare.  SudShare helps is a marketplace for laundry. Both for the user and the Sudster. But they are not just a laundry company. They are a tech company. And they are a company that shares content. Their CEO appears on podcasts sharing the story...

It’s simple. Podcast interviews are more personal than company presentations. In this Content Matterz podcast episode, Eric Kasimov talks with Jereon Corthout. Jeroen is the co-founder of Salesflare. We get into the essence of why Jeroen appears on podcasts, why he hosts his own podcast, and how podcasts are more personal than company presentations. There’s leverage in podcasting (and content in g...

In this Content Matterz podcast episode, Eric Kasimov talks with Diane Tarshis , Founder of the Startup Distillery. Diane talks about how outsourcing sales is the one thing she hasn’t seen that can be outsourced. However, as we talk about in this episode, your content is a sales tool. So the way to outsource sales is to allow content to be part of the sales process. Often, I talk about how content...

In this Content Matterz podcast episode, Eric Kasimov talks with GreenPal Co-Founder and CEO Bryan Clayton about how you can’t always close the loop on ROI when it comes to marketing. Eric asks Bryan this hard-hitting question of “why are you appearing on podcasts ?” As Bryan Clayton states, 99% of the time he is doing this for himself. He enjoys it more than anyone because as he says, “you are ei...

Blogging is Not Dead is an Audible Style Blog Post from Content Matterz. While a case was just made for starting a podcast in an article published yesterday — blogging is not dead. Far from it. A blog can even be used to create a podcast, like this one! Seriously. This podcast originated from this article . It’s an audible-style blog. You know how some people read the words and others listen to th...

When it comes to marketing, remember it’s ALL about CONTENT.  Creating content leads to conversations, connections, relationships, and more. It’s why influential individuals and thriving companies focus much of their marketing efforts on creating. Look at Seth Godin , Gary Vaynerchuk , Tim Ferris. Look at Amazon , Spotify, Apple, Netflix. Look at John Deere, Red Bull, Disney, LEGO. Those are extre...

When you get comfortable sharing content, you’ll become aware of the content impact. We preach it often–creating content has many benefits. One of those benefits is the impact creating content can have on yourself and others. This is a lesson that struck Linh Podetti on her content creation journey. It’s not immediate and it’s not always obvious. But when she reflects on the impact content has on...

The “Truth Seekers” are seeking truth through content creation. Creating content in a genuine way leads to truth, understanding, and overall good quality content–for all involved. It’s why influential individuals like Joshua Greco started a podcast. It drives us a little crazy when the motivation behind someone considering starting a podcast or creating content is to drive an immediate return on i...

Appearing on Podcasts is a Great Way to Showcase Your Expertise. In order to make an impact on others, you have to push. That’s why leaders like Bob Regnerus are so passionate about appearing on podcasts. Bob was a featured guest on our Entrepreneur Perspectives podcast . And now we are featuring a highlight of that conversation on a new episode of Content Matterz. In this Content Matterz episode,...

Leverage content to create opportunities for your business.  Content is leverage. It’s why leaders like Brock Blake of Lendio appear on podcasts. Brock was a featured guest on our Entrepreneur Perspectives podcast . And now we are featuring a highlight of that conversation on a new episode of Content Matterz. In this Content Matterz episode, Brock and Eric Kasimov discuss the genuine form of lever...

Why is content creation so important at its core?  Content creation is the ultimate form of communication. In this Content Matterz podcast episode, Eric Kasimov and PJ Taei discuss content creation, building relationships, and creating for those who care. The exposure and distribution of content is one of the best ways to learn more about those around you. And we get into that topic on this podcas...

No matter what we’re going through, thankfully, content brings people together. Entrepreneurs are all dealing with something. Either directly or indirectly. It may be business-related, it may be something happening today, or it may have something to do with health. In my family, my wife and two daughters have been diagnosed with Celiac disease. As we’ve attempted to learn more about Celiac, we’ve...