Content Marketing, Engineered Podcast | TREW Marketing

 Expand your reach, make human connections, and positioning yourself as a trusted sales advisor using LinkedIn as your engine. Nick Capozzi, CEO of Sales Pitching helps companies improve their conversion sales rate, and on this episode I get into his head about the importance of flexible scripts, making human connections, becoming a trusted advisor, and how LinkedIn can be a powerful engine for ac...

More and more salespeople have turned to LinkedIn to network and connect with prospects, and aided by automation, the volume of outreach has gone up exponentially. How do salespeople cut through the noise and make real connections with prospects? In this episode, Susan and I discuss key ways salespeople can leverage LinkedIn, and how marketing can help.  Key takeaways: Marketing focuses on one-to-...

 How can you improve your reach and engagement on LinkedIn? It all starts with your content.  John Espirian, Technical Copywriter and author of Content DNA thinks that boring is the new risky. He's seen too many companies and individuals crank out mediocre and often self-promoting LinkedIn content on an inconsistent basis, and then those same folks wonder why they aren't getting value ou...

 Take a sneak peek at our upcoming miniseries focused on all things LinkedIn, from crafting that perfect post or ad to expanding your reach through deeper network engagement.  COVID-19 continues to make a big impact on business operations, and one clear trend for marketing and sales is a greater focus on LinkedIn. To help you learn more and perform better with your LinkedIn efforts, I'm kicki...

Morgan Norris, TREW Senior Brand & Content Strategist is passionate about writing and creating really strong content. The 2021 State of Marketing to Engineers research found that 62% of engineers and technical professionals complete more than half of the buyer's journey online. They are seeking multiple pieces of information along their buyers journey for education, to find solutions, and...

 Hear from the marketing strategists responsible for the 2021 State of Marketing to Engineers research report as they discuss key findings, their biggest surprises, and give advice on how marketers should approach the dynamic year that is 2021. Engineers can be a tough audience to crack, which is the catalyst for the State of Marketing to Engineers Report . For the fourth year in a row, TREW Marke...

 What is digital transformation, how can it help your business, and how do you get started? Douglas Karr, Founder of Martech Zone and VP of Highbridge, has seen decades of digital transformation. From his time in the US Navy programming PLCs (shout out to the industrial engineers and marketers!), realigning satellite feeds for newspaper digitization, and pushing the envelope for personalization wi...

Break through dated attitudes and misconceptions about video, and learn how to get started and make the most out of your video content assets. Bryan Fittin, Founder of Go Rogue X, believes B2B marketers are missing a BIG opportunity. Video is a powerful tool to create a human connection between your brand and your customers. By showcasing company leadership and staff on video versus in written for...

On this episode I'll take a look back at some of the episodes that were most liked and downloaded by our listeners, including a few of my own favorites. This will be a great short-cut if you are new to the podcast.  You'll also get a sneak peek at episodes coming in early 2021, including a short series on LinkedIn and coverage of our newly published research report, 2021 State of Marketi...

 Being a solo marketer at a technical company can be lonely and challenging. Hear tips for gaining influence, working efficiently, and how to stay sane wearing all those hats. If you are a solo marketer, Julia Fellows has walked in your shoes. In her former role at a technical engineering company before joining TREW Marketing, Julia was responsible for all things marketing....all by herself. 

Build brand trust and shorten the sales cycle using a one-two punch of rich content combined with derivative micro-content. Jason Swenk, host of the Smart Agency Master Class podcast and coach to growth-oriented agencies nationwide, does not enjoy writing blogs. And he's certainly not alone in that sentiment! But what Jason does enjoy is helping businesses grow through education. He's de...

When launching a product to a new market, think of your company as a stranger entering into a strange world, talking to other strangers about strange things. In short, you have a lot to learn.  Sean Sheppard, Founder of GrowthX and GrowthX Academy, has over 20 years of experience bringing new products to market, and has started and sold 5 businesses. Through his work with GrowthX, Sean helps entre...

 Learn why marketing technology powered by artificial intelligence, not a Marketing professional, might be your best next hire. Paul Roetzer is on a mission to educate marketers about how AI technology, applied to marketing applications, can help companies reduce costs and accelerate revenue growth. He's CEO and Founder of the Marketing Artificial Intelligence Institute, which offers courses,...

James Mulvany, Founder of Podcast.co and it's flagship solution MatchMaker.fm, believes in offering value first in foremost to grow a community. To prove out his community concept and value proposition, he started with a test utilizing Google forms and sheets to connect podcast hosts and podcast guests. From these small beginnings he has developed a platform for this community, and is about t...

 The voice of the customer provides powerful insight for messaging and content development. Learn how to conduct productive customer interviews. Morgan Norris, TREW Marketing Brand and Content Strategist, knows when she has nailed a customer interview, and the impact it can have on a company's messaging. She uses data from interviews to inform persona development, reinforce or debunk company...

 What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an  aligned revenue team?  What does sales appreciate most about marketing, and where do the wheels come off in the quest for forging an  aligned revenue team? 

 Personal branding can help companies gain a thought leadership position and help company leaders grow their careers. Doc Williams, CEO and Founder of the Brand Factory, has worked with many leaders to hone their personal brands, from pro athletes to technology company executives. Through this work he has developed a framework to breakdown the process into clear steps.

 Without a solid business strategy and plan, marketing is dead in the water. Jack Barber, Senior Business Consultant at Exotek, has been a long-time advisor to company leaders in the system integration industry. As such, one of the most confounding things he has run across are businesses trying to operate  and grow without a business strategy and plan. 

 For new companies or ventures into new segments, one of the most challenging and time consuming tasks is getting those first qualified names into your database.

 Narrow your focus to grow your business. It is easy to say but not always easy to do. Learn how one marketer uses a niche-focused strategy within the metalworking industry to provide tailored content and grow business.

 If you feel marginalized in your marketing role within your company, there is a good chance you are the cause your own problem.

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too?

Co-marketing is a powerful way to boost two complementary brands with half the effort. How do you evaluate and engage potential partners to get started, and what types of activities should you pitch?  

 Why are industrial marketers hesitant to add videos and podcasting to their content mix, even when trends show that technical buyers are seeking this content more than ever? Learn how to overcome obstacles to make it happen.

Retargeting is practically a staple of B2C digital advertising campaigns, but should B2B technical companies adopt this tactic too? Let the debate begin.