Content Marketing, Engineered Podcast | TREW Marketing

 If you are thinking of starting a podcast for your B2B company, learn shortcuts to get started quickly from a fellow B2B marketer who is also a podcast host about podcasts.

A key member of technical buying teams is the purchasing agent. Their content needs are quite different than engineer specifiers, but many marketers don't understand how to craft targeted messages to this unique persona.

The newly launched Content Marketing, Engineered Academy offers on-demand courses for marketers and writers in technical industries. Our first course, Content Writing, Engineered is an 8-hour, self-paced course that walks you through a proven technical research and writing process. You'll learn how to write content that converts, diving into specifics for eight of the most popular content typ...

Adopting a content marketing model can be a daunting undertaking. What are the most important activities in the first year, how do you measure success?

Do you have what it takes to be an excellent technical content writer? Expert Lance Looper shares how resourceful conversationalists, trusted SME partners, and thorough-but-succinct composers are top on his team.    

Now more than ever, webinars are a fantastic way to engage potential buyers and grow your lead pipeline. Learn best practices and tips on how to get started or tweak your webinars for better performance.

Content marketers focused in deeply technical industries have unique challenges, from breaking down the complex into the consumable, managing SME writing anxiety and striking the right educational/promotional balance...while making it all interesting.

Hitting it big in search results isn't luck. There is a methodical process behind writing optimized content, and it starts with empathy.

On this episode I'm joined by CME podcast regular Morgan Norris (who's also TREW Senior Brand Strategist and was a close collaborator to me throughout the book writing process). Morgan interviews me on all things Content Marketing, Engineered..the book. You'll learn why I took on this big project, who the book is written for (looking at you, marketers and curious executives at techn...

On this episode we explore emerging and tried-and-true strategies to target key accounts and grow adoption and revenue within those accounts.

Over half of B2B industrial buyer specifiers are Millennials, and this group seeks information differently than their older counterparts. Beyond features and benefits, they need third-party validation to support recommendations. How can you serve up this content effectively?

System integrators, today we are talking directly to you! Stop neglecting your dated websites and double-down on digital marketing. Discover 5 marketing investments to get rolling, many of which are low-cost.

As marketers, we are always on the lookout for new ways to add value to the buyersexperience and if possible shorten the sales cycle for our own companies. If you are a manufacturer of electronic or industrial parts, you may want to consider adding CAD content to your marketing mix. In this episode you’ll hear some suprising data around just how much engineers value this type of content, and the s...

On this episode you hear from self-professed skeptic turned marketing addict Jeff Olsen, CEO of Hiller Measurements, and get ready --we cover a ton of ground. He discusses the CEO’s responsibility to defineand adopta company’s value propositioninto the culture first, and how without full adoptionmarketing is dead in the water. You’ll also hear about Hiller’s new YouTube Channel AE2, which stands f...

Finding and keeping top-notch content marketing professionals is not an easy task for technical companies. Learn about the top traits of an A-player, recruiting the perfect purple unicorn, and how to keep your marketing staff motivated and equipped to do their best work. 

What is the ROI of inbound marketing? HubSpot COO JD Sherman thinks of inbound as building a factory, where assets are created versus rented, and the investment pays off as an annuity over time.

In the face of crises, whether on a global scale like COVID-19 or local scale such as an accident onsite at your facility, communication is paramount. What messages need to be crafted both internally and externally, and how should those be delivered?

We all want to attract qualified visitors to our website and provide them with an amazing experience, one that builds trust and reflects positively on our brand. Learn how to assess the performance of your website, weave SEO and usability into content planning, and tips for fast fixes to simple issues your site may have.

Video is growing rapidly in its importance within the content marketing mix. So why haven’t marketers gone all in? Learn easy, accessible ways to create and manage technical video content that will earn trust with your buyers. 

With so much digital marketing data at your fingertips, it is easy to spend too much time on what is easy to grab and not enough time on what needs to be analyzed. Hear misconceptions digital marketers have and advice to guide measurement tradeoffs.

Templated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales towards templated versus custom.

Shifting your marketing model from outbound to inbound can be a daunting task. Hear how Ken recently tackled this for Qosina, and his advice for getting it right.

When do you know it’s time to revamp your company’s brand, and what are common traps that marketers fall into during the messaging process? Hear from a brand storytelling expert as she shares trade secrets and a well-honed approach.

How do engineers use content to make purchase decisions? Hear the most (and least) surprising findings from recent research conducted by IEEE GlobalSpec and TREW Marketing, Smart Marketing for Engineers: Critical Insight to Engage Engineers in a New Decade including focus on the Millennial engineer.

This podcast is focused on you, the marketer in a technical company. Meet Podcast host Wendy Covey and preview the types of strategic and tactical topics to help you get motivated, work smarter, innovate and produce better results