Content Marketing, Engineered Podcast | TREW Marketing

 In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're exploring opportunities to connect with prospects via online communities From our research , we know that engineers look to content written by other engineers. For this reason, engi...

 In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're diving deeper into advertising -- and in particular how to align your marketing goals with the right advertising products to support your business.  Last week, we gave a comprehensi...

In the Content Marketing, Engineered Media Miniseries, we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. Today, we're exploring advertising -- how to think about it, what goals are reasonable, and where to focus your spend.  Content marketing typically involves writing and publishing content on your...

 In the Content Marketing, Engineered Media Miniseries, where we’re learning from media experts about how working with external news outlets and trade publications fits into your content marketing strategy. In today’s episode, we cover working with technical B2B trade publications from an editorial perspective.   Content marketing typically involves writing and publishing content on your own site,...

 Learn where to invest and pitfalls to avoid when crafting your 2022 marketing plan.  Jennifer Dawkins, TREW Marketing VP of Account Services, has spent two decades crafting marketing plans for technical companies. In that time she's seen companies fall into some common traps when approaching planning, which leads to wasted budget, poor results, and a negative reflection on marketing as a who...

Too many marketing and sales professionals are targeting technical buyers with approaches that are either too aggressive, too fluffy, or too dry.  Sandy Williams, Biomedical Engineering Ph. D. and President of Access Biomedical Solutions, has seen too many marketing and sales efforts fail due to misconceptions about the technical buyer leading to ineffective tactics. Buyer personas are helpful, bu...

Analysis and testing are key on-page SEO tactics that can significantly lift search engine rankings.  Kyle Roof, SEO consultant, patent-holder, product developer and trainer, is here to dispel a myth. People may believe that high-ranking pages in Google equate to the best content, but in reality, the Google algorithm boils down to math -- without human intervention. So it isn't necessarily th...

 Did you miss INBOUND 2021? Never fear, we have you covered with this recap episode.  Julia Fellows, TREW Account Manager, joined me to recap trending topics and hot sessions from INBOUND 2021, an annual marketing and sales conference hosted by HubSpot. The event was held virtually again this year, and the emphasis weighed heavily towards marketing best practices, with a lighter touch on new produ...

How well does your company fare at engaging customers online? Find out where you fall in the digital engagement spectrum and why companies with long sales cycles are shifting more spend towards digital sales and marketing programs. Richard Barnett, CMO of Supplyframe, is a self-professed fan of #models. Specifically, models and processes to help global electronics suppliers address engineering and...

What recurring themes are found in 346 marketing and sales books? Douglas Burdett, Host of the popular Marketing Book Podcast, inhales one marketing or sales book every week. EVERY WEEK! He then interviews the author for what is typically a lively discussion around key principles or interesting take-aways from the book material. After recording 346 episodes (and counting!), Douglas has noticed som...

 While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website.  Erin Gleeson, TREW Marketing Account Director, and Jamie Tokarz, TREW Marketing Content Manager, stop by to share often-overlooked or under-appreciated aspects of the website redesign process that have a massive impact on web performance. Erin walks us t...

 As a solo marketer, it can be a daunting task to ramp up (and keep up!) on all things inbound marketing while also wrapping your head around the technical solutions offered by your company.   Sam Morgan, Sales & Marketing Specialist at Morgan Polymer Seals, wasn't always a technical marketer. He started his career in the music industry as both a songwriter and music label advertising coo...

If you are considering what CRM to adopt, seeking marketing and sales technology, or a new website CMS platform then this episode is for you. We also walk through how the HubSpot platform has evolved over time. Andre Leonard, Inbound Marketing Specialist for TREW Marketing, spends much of his time helping clients onboard and be successful with the HubSpot platform. He and I field many questions ab...

"I'm just a technical guy adapting to the new reality of content marketing."  Chad Pasho, Business Development Director for Mechanical Solutions, has always had one foot in engineering and one foot in business. It was logical then that he joined a vibration testing and monitoring company to help grow revenue and delight customers.  In this role, Chad quickly grasped the importance o...

Imagine you are a worker on an offshore oil rig and your machine goes down. You notice a part has fallen off and is broken. You need to figure out who manufactured the machine (20 years ago!), describe the part to customer service, and hopefully find a replacement. And to make matters more complicated, you don't speak the same language as the manufacturer's service department. Meanwhile,...

 Take an inside peek into the rebranding process used to give life and focus to a multi-company acquisition. Mergers and acquisitions are an effective way to quickly achieve economies of scale, improve operational efficiency and expand into new market segments. They are a fast-track to diversification through organic group that helps mitigate risk. But from a marketing perspective, there are sever...

 Research shows that diversity and inclusion leads to higher revenue and profits. How can corporations start from where they are to improve in these areas? Jackie Mattox, Founder and President of Women in Electronics, has experienced first-hand the triumphs and tribulations that come from working in the male-dominated field of electronics. Her passion now is to support women of all stages in their...

 With a helpful mindset, EECO uses content marketing to educate and highlight the achievements of their "heroes" who build things and keep them running. Chris Grainger, Engineering and Services Manager for industrial automation and power supply distribution company EECO, has an unusual job. In addition to the many typical responsibilities you'd expect in his role, he is also deeply...

 Understanding the customer, taking on one initiative at a time, and measuring results were key to ushering inbound marketing into an Acoustic Engineering company. Sabrina De Veylder-Pahwa, R2Sonic Marketing Director, has accomplished something which many industry peers struggle greatly with -- shifting her highly technical engineering company into an inbound marketing model. During this episode,...

 After a year of working virtually the vaccinations are here, which means companies can shift the field sales force back to their road-warrior ways. But should they?  Michael Knight, President of the TTI Semiconductor Group, is a naturally curious person. He asks a lot of questions, which leads to new ideas, and he invariably finds himself serving as a change agent for the company. When it comes t...

 Tie your brand to a current event to boost brand recognition and reinforce corporate values.  Lance Looper, TREW Marketing Brand and Content Strategy Director, has watched newsjacking evolve from a PR best practice to a well-honed content marketing strategy since his early days in the business. In that time, he's seen many successes but some BIG crash-and-burn attempts as well.  In this epis...

 Review key takeaways from the March LinkedIn Madness Miniseries and get the scoop on recent marketing features offered on the LinkedIn platform. Julia Fellows, TREW Inbound Marketing Specialist, set a personal goal this quarter for improving her knowledge of all things LinkedIn and this LinkedIn Miniseries was timed perfectly to help as a resources. Through listening to each episode, combined wit...

 A whooping 88% of technical buyers find LinkedIn valuable, so it is no surprise that TREW Marketing clients are seeing success leveraging the platform as part of their marketing strategy.  On this episode of our March LinkedIn Miniseries , TREW Marketing Account Director Erin Moore walks me through specific examples of how TREW clients have seen success leveraging LinkedIn. Each client's bus...

 LinkedIn provides a powerful, pricy platform for reaching technical buyers and it pays to take the time to plan your ad and measure performance early to maximize ROI.  AJ Wilcox, Founder of B2Linked and Host of the LinkedIn Ads Show podcast, has managed some of the world's largest LinkedIn Ads accounts. He's seen the triumphs and the terrible, and shares advice on how to improve ad perf...

 What are best-in-breed sales and marketing people doing to engage and grow their LinkedIn networks? It all starts with understanding a simple, meaningful metric.  Scott Ingram is a busy guy. He hosts three marketing and sales-focused podcasts, has authored three books, and holds down a quota-carrying day job as a Relationship One Account Director. Lately though, he's gotten a lot of attentio...