Content Kettle (eCommerce Special)

A brand that started out as a food blog back in 2009, led to Apeksha Jain founding The Gourmet Jar. From what started as experiments to come up with different types of jams in her own kitchen and sending it over to friends and family for feedback, turned into a whole business opportunity owing to the unique recipes and of course, the yummy taste! Today, The Gourmet Jar is one of the most loved bra...

A brand that was simply started off as a hobby and with an interest in perfumes, soon took to hosting workshops to teach people how to make perfumes. And today, it is one of the most loved brands online when it comes to personalised perfumes. From selling perfumes made at her workshops at home, Nikita, the Founder grew to hosting these perfume making sessions at corporates and other events. ...

The Sweet Blend is a venture started by Anand & Company - established in the year 1976, aims to serve happiness in the form of handcrafted sweets. Muskaan and Nikita grew up watching sweets being made and the joy it brings to people, and the brand aims to take their grandfather’s vision further by curating the most indulgent and authentic Indian sweets inspired by the diverse culinary cultures...

Le-vanza is a fast-growing Indian ayurvedic brand that started out from the humble home of Sherif Arora. Today, a brand that was started by his mother, is on its way to addressing a global target market with its products, keeping their core focus on educating consumers over promoting deals and discounts.  As a brand that caters to a very defined target audience, Le-vanza has been extensively...

Nuutjob is an intimate hygiene brand for men started by two sisters. Stemming from a thorough research on health and wellness products available for men, the brand aims to provide complete hygiene solutions for men to prevent infections and ringworms. The pharmaceutical, health and wellness brand has also been featured on Shark Tank India for serving an under-served consumer market.  In this...

From buying sneakers for daily use to those who want limited-edition collectibles, the number of people falling in love with sneakers is growing by the day. As part of one such community that often discussed their collection and tips to keep them safe, Krishnav Dhingra found there was a need for sneaker care products in India. That's how Sneakare began, and today it is one of the brands that has a...

A brand started out to change the unaware prejudices around skin colour in the society, Wild Little Society has paved its way into many households today. Started by Sunaina Somu Divakar during the pandemic after being blessed by a son, the brand's mission is to tackle the lack of brown representation in dolls proactively through their handmade toys.  The Founder has been using Instagram to cr...

Twee In One is one of its kinds, eco-friendly fashion and clothing brand that is focused on making sustainable fashion a reality. The brand specialises in creating products that offer two looks in one, giving fashion a whole new meaning. They are rapidly solving the problem for women who want to travel for work and events without having to pack too much. Having been featured on Shark Tank India an...

India's first homegrown brand that invests in independent clinical trials and research, Earth Rhythm's products steam from the Founder's own need to find safe skincare products for kids. Each product of the brand is formulated by in-house, trained Cosmetic Chemists and are made to be effective, safe and backed by cited scientific research; with a goal to solve most skincare problems without people...

An Indian coffee brand that aims to establish their name for the traditional desi coffee in a market that is chasing after the Italian taste, Theka Coffee is a name that has won hearts across the globe. Theka Coffee is also one of the very few brands that succeeded at securing a funding during Shark Tank India for their unique take to the coffee industry.  In this episode, we get talking with...

An Irish clothing and accessories brand started by a designer who is fascinated with animals, Fauna.ie has a found a niche for themselves. From day one, the independent fashion brand's main influence is the animal kingdom. They create illustrations and prints that are contemporary, bring and strong; but more importantly, recognisable and loved by whoever wears them.  In this episode, we talk...

Palette Bath is 100% vegetarian, cruelty-free and handcrafted artisan skincare brand. Each of the products are made from ingredients that are thoughtfully procured, ensuring consumers get the best for their skin. Founded by Rutica Dey and Sahaan Suman, the brand's goal is to bring every luxury cosmetics to the market and make caring for yourself, nothing but a cheerful experience. One of their key...

When it comes to marketing a fashion and apparel brand, most businesses only look at online channels to run promotions. But Hanout Boutique takes a different approach to promotions by integrating offline events into their online eCommerce marketing strategies. In this episode with the Moroccon luxury ready-to-wear brand for women, we talk about using offline events and influencer marketing strateg...

Following your passion and turning interests into a business is not easy. But Michelle Rose Quadros, an Architect by profession took the leap of faith and started a brand called Rose Art from her hostel room to sell gifting options with customizations. From cards, laptop stickers, note pads, keychains and so much more, the brand is full of creative energy and has paved its way into the hearts on m...

The Indian coffee market is fast evolving owing to the palette change of consumers. While this indicates the opening of a new opportunity for coffee brands, it also means more competition for consumer attention. In this episode, we decided to invite the Founder of Tribal Brew, an authentic Indian coffee brand, founded by Shivani R and her college friends to share their experience of getting starte...

Building a sustainable business is no easy feat - from validating consumer needs, predicting future purchase patterns to creating demand and helping them see the value of products, there's a lot that needs to be done by a brand to find its footing before getting started on developing their own products and marketing them.  So we decided to get the Co-Founder of The Good Route, an online marke...

Started by the sister duo, Amolika Maheshwari and Devika Maheshwari, AM:DM is a platform to bridge the gap between the visionary and the pragmatic. The brand’s goal is to provide a platform where entrepreneurs can showcase their creative designs, increase brand awareness, build credibility, and lead consumers into a world of sustainable and ethical fashion through their products.  In this epi...

Kilobeaters, a healthy food and nutrition brand, based out of Pune, is making waves for their collection of the yummiest high protein and low carb snacks for everyone. Having made their way into the market through personal experiences, needs and hence a true understanding of their target market, the brand has been focusing on conscious growth across different demographics. With a no-frills approac...

Blue Tribe Foods is a pioneer in plant-based meat products today. Having started with a thorough research on their target market and the different taste palettes they were addressing, their mission is to provide delicious, sustainable food for everyone by using the best natural alternatives to meet. In this episode, we have the Chief Commercial Officer or Blue Tribe Foods, Sohil Wazir, talkin...

The  Umbrella Store  is a cute, lifestyle retail brand in the home decor, apparel, & gifting space. They have created and curated collectables across a varied collection from all over the world, with a lot of love and care. They have been winning hearts through their products and content that is sure to grab your attention. So we got the Founder, Davneet Kaur, on the podcast to share...

Neemli, a leading natural skincare brand based out of India, is winning hearts with its sustainable and handmade products. So we thought of getting them on the show to share their brand psychology, ethos and how they made their way into the consumer’s hearts in a competitive market. Tune in to hear Bhaskara Seth, the Co-founder and CMO of Neemli, talk about their humble beginnings, the importance...

In the times of fast fashion, changing the narrative and influencing consumer purchase patterns to choose sustainability, is extremely challenging. But the one thing that can help your business stand out, is staying true to yourself and being authentic on the channels you're trying to reach your audience.  In this episode, Gauri Ahuja, a young entrepreneur, who sidestepped from the convention...

High impact Sportswear and Gym wear brand for women, Brakefree is a brand that remains true to its name and is out here to change the narrative of what athletes and fitness enthusiasts really need to perform to their full potential. They're here to help you brake free and accomplish bigger milestones - no matter what your fitness journey looks like. But that's not all; the brand stems from the hea...

Based out of the globally-known, culturally-rich town of Gwalior, Amrutam is an Ayurvedic Lifestyle Brand and Wellness brand, that has a goal to bring together a community of individuals who are as passionate about Ayurveda and natural living as them.  Established as a family-run business in 2006, over 15 years ago, today it is a thriving community of more than 1,00,000+ ayurve...

A brand that has set out to change the way we feel about our underwear. A brand that has set out to have some fun in our day-to-day. Bummer is doing it all with bold colors and fun prints on their underwear collection, and are winning hearts by using humour at the core of their branding and marketing efforts. In this episode, Sulay, the Founder of Bummer spills his learnings from having started an...