Content Kettle (eCommerce Special)

A brand that envisions making sustainable living affordable, Sparrow Clothing is a fashion and apparel brand known for its unique approach to apparel.  Their garment production process includes using environment-friendly fabrics and providing fair working conditions to each of the workers, making their small manufacturing unit a safe space for everyone while promoting a bigger cause. In fact,...

A traditional Argentine drink made from the leaves of the Yerba Mate Tree, Yerba Mate Wellness Tea is still a new concept and taste to most consumers in the FMCG market. But Anish Narang, has brought this flavour of Argentine beverage to India and has already become the talk of the town.  The Yerba Mate Wellness Tea is known for its powerful antioxidants that are said to be 90% more than the...

BHU Botanicals is a skincare brand that stands for simplicity of use, safe products and efficient results; all while remaining true to their purpose of adding value to their customers. With a carefully harnessed range of skincare products made out of pure earthy ingredients, the brand focuses on using transparent communication at the core of their marketing strategies.  In this episode, Mahim...

A brand that began from the very kitchen (or home, as he says), of GD Prasad, the Founder, VS Mani & Co. is a business that wants to bring a little of their home and familial love into yours with their range of coffee, snacks and many other products lined up in the coming time. With a story that speaks of their lifestyle choices on an every day basis to how the brand chooses to expand their ca...

In times, when a typical online shopper has at least ten brands to choose from when making a purchase, what do you think really captures their attention and nudges them to choose one?  More than 53% of online shoppers surveyed say that it isn't the deal or the discount that attracts them. It is the eCommerce branding that plays a critical role in how they feel about the brand before making a...

When it comes to communicating with your subscribers and customers, email marketing is still one of the most effective channels. In fact, according to an eMarketer study, the median email marketing ROI is 122%. That's four times higher than any other digital marketing channel out there.  But with every eCommerce business using this channel to promote their deals, send order receipts, or even...

Moonstruck is a leading fashion and apparel brand that is bringing unique styles to wardrobes of women across all age groups and different stages of their lives, that can be carried from dawn to dusk easily. With a firm belief in the fact that clothes represent our unique personalities and styles, Moonstruck comes armed with modern tailoring and masterful finishes to give women outfits that flatte...

Online store owners and marketers are using multiple channels and campaigns to drive more traffic to their site. But when it comes to conversions, most see an average conversion rate of about 9-11% or worse still, way lower. When you're spending hundreds and thousands of dollars reaching out and targeting your 'ideal' customers with campaigns, these just equal a handful of customers. Eventually, y...

ONEarth was designed with an umbrella mission of reinventing lifestyles to better reflect sustainable choices that our planet needs, and providing cost-effective, durable alternatives to do so. From Fashion to the Kitchen, Travel to Wellness, and the entire spectrum in between, the brand provides value additions to our lifestyle that don't burn a hole in the wallet and let us experience how good i...

Live chat has become the leading digital contact method for most online consumers. According to various surveys, a staggering 46% of customers prefer live chat compared to just 29% for email, and 16% for social media. But with the competition in the eCommerce domain increasing by the day, so are the expectations of consumers from live chats.  And come to think of it, as a consumer, when was t...

How far would you go to make the lives of your fur friends comfortable?  Well, Trevor Crotts took the road less travelled and brought the science used in the human world to the world of our pets to help them live comfortably as they grow. A brand started years ago, with his dog Buddy, the idea of BuddyRest stemmed from a routine visit to the vet, where Trevor was warned that his pet was event...

When it comes to making an impact on the environment, there are very few brands that step up and take the initiative of doing their bit. Especially when you're starting something new. The one brand that has been taking active strides towards doing their bit is Phool. Phool was born out of the want to reduce temple waste in India. From what started as a conversation by the Ghats of the River Ganges...

According to various studies, 88% of consumers trust user reviews as much as personal recommendations. There are about 82% of consumers say they seek recommendations from friends and family before making a purchase. Come to think of it, the last time you made a purchase from a known or a fairly new brand, you first checked product reviews, ratings, and testimonials. No one wants to go wrong! ...

As the world took to online shopping during the pandemic, the one industry that saw a steady increase in its growth, was the pet supplies sector. From what used to be walking into pet stores, we're now buying daily supplies and accessories for our fur friends online. Judith Mori is the founder of Paws Paws Miami, a brand for dogs, cats and piglets that want to step out in style and express their p...

We turned to online shopping during COVID more than we ever did. Even for the very basics such as day-to-day meals, giving rise to an industry that predominantly remained offline, to go online. Yes, we're talking about restaurants, cafes, bakeries and all the yummy food you can imagine right now. But with the ease of taking your brand online, comes the challenge of capturing consumer attention. Ad...

eCommerce platforms are making it easier for brands to go online. Digital platforms are making it easier to reach your customers. But it's only easier said than done. With the increase in competition for consumer attention, it's getting tougher for brands to get a stronghold in their target market. This especially holds true for brands selling exquisite, handmade products.  In this episode, w...

Taking your brand online has gotten easier. But marketing it and reaching your audience is getting tougher by the day. In this episode, we're discussing eCommerce marketing strategies that Arita Abrol, the Founder of a beauty brand, Siachen and handcrafted artisanal accessories brand, The Six Bravo, used to take her unique products to the market. She shares her experience on running two successful...

After working with eCommerce solutions across the globe and getting a chance to speak with brands big and small, here's what we learned - There's no one-size-fits-all approach when it comes to marketing. With the ease of setting up your business online, it's only getting tougher to capture consumer attention and become a brand that turns into a household name. The competition is massive.&nbsp...