Content Is Profit

“Your business grows to the extent that you do”And after you start hiring, the growth of your company is a reflection of your leadership and your team’s growth. In this conversation, Heath Ellenberger shares his lessons from a long journey in leadership. Dealing with pressure? Not sure where your company is going? A deep understanding of leadership and a massive commitment to action might be the a...

Creative processes have always presented a challenge, especially for small businesses. Between managing resources, tools, and nowadays remote team members, taking a project from idea to “done” can be a real challenge. Bigger companies had access to certain tools that were not accessible to smaller companies, to deal with their creative projects. Now, that has changed. We live in a world where ever...

Entrepreneurs are some of the most risk-tolerant people in the world. This can lead to emotional scars that affect our workspace, household, and self. Michael Johnson understands the issue and throughout his years of experience has developed a system to fight the stress and hardship these entrepreneurs might face. Within the rising culture of “hustle,” it is more important than ever for entreprene...

Talking to George is always a wake up call. An incredible one. He has a special gift; he helps you reflect and go deep when it comes to understanding yourself. He is one of our all-time favorite guests and we’ll keep having him on the show because the value he provides is unparalleled. In this conversation we talked about what it takes to create a world-class experience for your customers and win...

How would you like to create content that turns viewers into clients? We often share about changing your mindset from a consumer stand-point, to a creator’s. But is there anything beyond being a creator? We explored that question with our guest, Bryan Ang, who helped us understand not only how to think strategically about our content, but then leverage it through YouTube Ads to grow your business....

What is the role of creativity when it comes to building brands and businesses? That is the question we set out to answer in this conversation with Mark Stinson. Creativity is often perceived as a trait that some are born with. More often than not, people relate creativity directly to art; for example an artist, a writer, or a musician. This couldn’t be further from the truth. Creativity is a skil...

Advertising can be intimidating for many when trying to scale their business. A lot of entrepreneurs have left a lot of money on the table by not using them appropriately, or worse, they have lost money by not educating themselves enough. Advertising has incredible potential for any business, but there are many factors that affect whether it works or not. In this conversation, Bobby Harris, shared...

The 45LIVE is over! If you are new here you might be asking yourself, "what is the 45LIVE?". It is the challenge with which we started our publishing journey. At the beginning of this year, we decided to open it up for the first time to a group of action-taking entrepreneurs that were driven by their message and willing to go above and beyond for their audience. The experiment turned into a full-o...

Entrepreneurs often make the mistake, especially when they are starting out, to focus on things outside of their control. Things like other people’s opinions. For the first few years of his life Michael Fabber was the villain of his own story. He was full of anger and negative emotions, and all he wanted was to prove others wrong. This led him through a series of wrong decisions until a series of...

In this episode, the BIZBROS discuss their idea for a new show: "Uncovering Content Frameworks".They have found that the best tool for taking action is accountability and one of the best tools for gaining clarity is publishing. That's how this episode of the Content Is Profit show came to be. To create accountability and distill a new idea and gain clarity on the process to launch the new show. Li...

Most businesses fail within the first 5 years. What separates the businesses that not only survive but thrive? A courageous entrepreneur. Someone that is willing to take risks, learn, and grow as the journey unfolds. Someone that is willing to take consistent small steps towards their goal while fighting their fear of failure or rejection. Rhino Julie is that type of entrepreneur. She has been an...

We often talk about content evolution. Kate & Tanner are probably the best examples of that term. After listening to all the online marketing “gurus” talk about publishing, they took the leap themselves. Publishing had to become a pillar of their business. But how could they do this? Kate came from the radio industry. You could say she knew the value of publishing. But what happens when you need t...

Do you know anyone that’s worked with Sir Elton John or Elon Musk? Sent people down to see the wreck of the Titanic on the sea bed? Or closed museums in Florence for a private dinner party and then had Andrea Bocelli serenade them while they eat their pasta? You do now. Steve Sims has crafted a space in the world as someone that can make things happen. His “I Can” mindset has inspired many to go f...

Often, when we start a business, we waste time in activities that “seem” necessary yet they are not “needle-movers”.We are not saying these activities shouldn’t be done. They just shouldn’t be done by you! That’s why it is important for people that are transitioning into a business, to hire creative teams that take care of their brand, content, and operations. That’s the basis of this conversation...

Copywriting goes beyond pretty words. It is about the principles that drive people to action. It is a great force that can be used both for good or bad. Our guest, Abbi Perets, is a self-taught copywriter that evolved from freelancer to business owner. This has come with a series of challenges that she shared during the conversation. Abbi mentions that copywriting is not about writing to convince...

Podcasts have been one of those mediums that have been growing steadily catching people’s attention. Every day there are more podcasts and it becomes more difficult to grow an audience or monetize your podcast. Luckily, Jeremy created the Podcast Marketing Academy to help people navigate the space. In this conversation we discussed the potential of podcasting, why he decided to create this academy...

In a dopamine-driven world where “hacks” and “secrets” feed the quick-win hungry marketers, it’s important to understand the value of consistency and long-term relationship building. That’s what Adam Schaeuble is all about. He is in the top 1% of podcasters with almost 600 episodes published. Adam has made it his mission to teach people how to bridge the gap between community and business. Spoiler...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation we were fortunate to connect with Chaz Wolfe. Chaz has seen increasing success from an early age tha...

We have all heard others preaching, “show up authentically!”They are not wrong, though. But the issue is, “how do we face the false beliefs that aren’t allowing us to show authentically?”We explored that with Megan in this conversation. After realizing she was giving her time away for free, she decided to start charging for her services. She went from growing her Network Marketing into a full-time...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation we connected with David Nussbaum. He is an award-winning writer and producer who founded PORTL after...

One of the biggest levers you can pull to grow as a business and personally is discipline. Jared Graybeal, a local entrepreneur, has discovered this throughout his life which has allowed him to be fairly successful in multiple areas of his life. He is the author of “The Self Help Book: 6 Practical Ways To Never Stop Growing” in which he shares the 6 areas of his life he has been extremely discipli...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation we had the pleasure of connecting with Niti Jamdar. After working 15 years in the corporate world, h...

What can you learn from someone that worked with Gary Vaynerchuck? The answer is, a lot. Surprisingly, most of the lessons we talked about are from the pre-Gary era of Andrea Tagliaferro. It was extremely refreshing to talk with an ambitious action-taker fellow Venezuelan. Andrea is the prime example of benefits that come through building your own platform. She started as a yacht designer in a mal...

One of the things we wished we would have done earlier in our business was to leverage the expertise of others. Delegated those tasks that were causing friction; that were a must-do, but they weren't necessarily driving the business growth. This was an issue for Dustin as well. When he started his gaming company, which later sold for 7-figures, he was having a difficult time with productivity. Cue...

There’s no doubt McCall Jones has been one of the fastest-growing entrepreneurs in the ClickFunnels realm. In a market where publishing is a must, she fills an important gap: teaching people how to express themselves in front of the camera. This is the second time McCall comes to the Content Is Profit show. Since that first appearance, she has grown her publishing efforts, business, and results. I...