Content Is Profit

Most marketers understand the value of advertising. Yet, many find it overwhelming. Add the increasing amount of “hacks” and “secrets” in the marketplace claiming to teach you how to scale to 27-figures per month, and you have an intimidating behemoth right in front of you. But how was it that David Cartolano managed to launch a campaign with 1,000X ROAS (Return On Advertising Spend) without previ...

Caution: any false belief you may have about sales will be crushed if you listen to this conversation. There’s no business that can survive without sales. It is at the very core of what business is. Yet, so many have negative perspectives around it, giving it a bad reputation. Sketchy. Pusshy. Scam. Those are some of the words people use to describe salesmen. Yes, there are people that take advant...

What Can A Podcast Do For Me? That’s one of the questions we explored in today’s conversation with host of The Investor Warrior Podcast, Kari Lyke. Many entrepreneurs hear about publishing as a way to grow your business, but what if publishing did more than just that? Here are some of the conversation’s #GoldenBoulders:🚀Is Entrepreneurship For Everyone? Kari’s Path To Ditching The 9-to-5! 🚀The U...

#PodcastsSUCK...if you don’t have one. That’s how Sebastian Rusk, host of Beyond The Story Podcast, caught our attention. He is a real entrepreneur with no fluff. His journey has been defined by challenges, adaptability, and a lot of action! Currently he is helping others launch their podcast in 90-days or less through the Podcast Launch Lab. Some of this conversation’s #GoldenBoulders: 🎙 True Mea...

Most of your problems start, and can be solved, from within. Some may know these challenges and roadblocks by the name of limiting beliefs. These tend to stop entrepreneurs in their tracks, hold them from achieving their goals. But when dealt with, entrepreneurs can reach new levels of success. In this conversation we had the one and only Peter King, host of Wired For Impact, share his journey on...

Friends has been one of the most iconic TV shows of all time. During the Friends: The Reunion, recently aired on HBO, James Corden shared some interesting data. During the 10 year span of the show, it was aired in over 220 territories. The show had an average of 25 million viewers per week, and 52 million tuned in to watch the finale. Here’s the kicker, 17 years after the show ended it has been st...

During the Content Is Profit journey we have discovered a few frameworks that have become the core of what we teach. Arguably, the most important framework of all is the Publishing Pyramid. Discovered through trial and error, which arose in a conversation with two-comma-club award winner Kathryn Jones. This framework has become the foundation on what led us to build an optimized content machine th...

Last year many had to learn to be with themselves while in quarantine. During the process, some doubled down on their morning routines. Others attempted different morning routines. Just a few of the ways people dealt with what was going on in their heads and hearts. But what do a lot of these people have in common? Coffee. For many, early morning coffee is a sacred ritual. It is a non-negotiable p...

In the direct response marketing world, we often talk about “creating demand”, but today we explored the other side of the coin, “redirecting demand”.Leveraging people’s search intent to drive traffic to your brand requires hard work, but with the right systems and processes, it can be very effective. In today’s conversation with Kyle Brady, we explored uncharted waters, SEO. Specifically, how can...

Most people go into business to better their lives, the life of those around them, and the life of those that their business might reach. A good first step to accomplishing this is to understand yourself. Build self-awareness. This conversation, with special guest Pratiti Pathak, will help you do that. Her story is one of those that move people's souls. The hardships she has been through could’ve...

“If you are true to your identity, you become recognizable” -Brandon BirkmeyerThere’s many things we can learn from brands like Apple, Coca-Cola, and many more; but one of the most important lessons is the consistency across their brand. For smaller businesses, especially in the podcasting world, brand consistency is a challenge. The lack of clarity reflects in the inconsistency of the message, of...

Growing a company comes with a set of challenges. But it also only comes with the right mindset. At the end of the day, your business grows to the extent that you do. That’s why focusing on “tactics and hacks” is not a sustainable way to drive growth to your business. Donnie Boivin & Kevin Snow, of the Success Champion Networking,  shared with us some of the principles that help companies grow whi...

How do you change a 100-year old industry? How do you innovate to outperform anyone else in your niche? Our guest, Al Nicoletti, has the answer to those questions. He has carved a place of his own in a 100-years old unaltered market through critical thinking and content. Al delivered a true masterclass on how to triple your business in less than a year. Actionable steps included! We also talked ab...

Everyone wants to be happy. Everyone wants to live a fulfilling life. The challenge is, not everyone’s path is the same. What works for others not necessarily work for you. That’s why it is important to understand yourself, your goals, and your core values. In this conversation, Andy Storch shared his personal journey that led him to a life of service towards others. His goal is to help people lik...

Relationships should be a pillar in any business. It certainly is here at BIZBROS, as well as today’s guest company, Clickfunnels. Turner Leslie works for Clickfunnels as the Relationship Manager. He’s the one responsible for connecting and maintaining friendships with some of the biggest affiliates in the digital marketing world. He shared some of his best practices when it comes to building ethi...

It has never been easier to reach an audience and build a community around your business, passion, or hobbies. In fact, companies around the world are now building communities as a pillar in their business development. Something that artists have been doing for a long time now. So, what can we learn from an artist that has over 50 million streams? What value does he see in building community? How...

Building a business can be intimidating. People often jump in too early without any real assessment of how much risk they are willing to take, which leads to burnout or other negative outcomes. Some never get to understand what is their unfair advantage, leaving them stuck in the mud. Bruce Breedlove, joined us to share how he is leveraging his skills in finance -his unfair advantage- in the real...

Running a business can be messy. A lot of ideas, non-specific action taking, great days, stressing days, and mistakes. Lots of mistakes. This can be true, especially true in the beginning. That’s why clarifying your why, goals, and values is so important. Without none of this, selling your product or service becomes very challenging. This came to our attention when we first read “The Ultimate Sale...

Podcasting is quickly becoming one of people’s favorite media channels. About 50% of American households listen to podcasts. That being said, it’s a medium that comes with a lot of opportunities. New businesses are jumping into podcasting with the objective of turning their content into profit. In this conversation, Evans and Michelle helped us understand the best practices to profit from your pod...

What you can achieve through consistency is incredible. In this conversation, Glenn Lundy shared with us the ups and downs of his journey towards becoming the #1 morning show on Facebook. After publishing over 800 episodes, Glenn has built a supportive community that he inspires, motivates, and educates towards a better life for themselves. We talked about: 🚀The Origins Of #RiseAndGrind 🚀How To...

Social media can be an intimidating place. If not used it can lead to a road of procrastination, insecurities, and ultimately, failure. But if used properly, it can lead to incredible relationships, growth, and in a sense, freedom. The line that separates those outcomes is extremely thin. In this conversation, we discovered how Damon has taken advantage of social media to build his brand, his way....

Starting an online business can be daunting. Everyone knows you need to have social media presence, create content, and build an audience. People quickly start comparing themselves to bigger accounts, to the competition, and then we start questioning, “how can I grow if I don’t have an audience like them?”The truth is the size of your audience doesn’t matter. There are large audiences accounts tha...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we talk to VaynerMedia's CMO Andrea Sullivan. Andrea is at the forefront of what could be considere...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we got to know talented Holly Morgan. Holly is a renown writer, actress, and podcaster with interna...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we connected with Gina Wade. Her journey started in sales where she quickly realized how to differe...