Content Is Profit

In the direct response marketing world, we often talk about “creating demand”, but today we explored the other side of the coin, “redirecting demand”.Leveraging people’s search intent to drive traffic to your brand requires hard work, but with the right systems and processes, it can be very effective. In today’s conversation with Kyle Brady, we explored uncharted waters, SEO. Specifically, how can...

Most people go into business to better their lives, the life of those around them, and the life of those that their business might reach. A good first step to accomplishing this is to understand yourself. Build self-awareness. This conversation, with special guest Pratiti Pathak, will help you do that. Her story is one of those that move people's souls. The hardships she has been through could’ve...

“If you are true to your identity, you become recognizable” -Brandon BirkmeyerThere’s many things we can learn from brands like Apple, Coca-Cola, and many more; but one of the most important lessons is the consistency across their brand. For smaller businesses, especially in the podcasting world, brand consistency is a challenge. The lack of clarity reflects in the inconsistency of the message, of...

Growing a company comes with a set of challenges. But it also only comes with the right mindset. At the end of the day, your business grows to the extent that you do. That’s why focusing on “tactics and hacks” is not a sustainable way to drive growth to your business. Donnie Boivin & Kevin Snow, of the Success Champion Networking,  shared with us some of the principles that help companies grow whi...

How do you change a 100-year old industry? How do you innovate to outperform anyone else in your niche? Our guest, Al Nicoletti, has the answer to those questions. He has carved a place of his own in a 100-years old unaltered market through critical thinking and content. Al delivered a true masterclass on how to triple your business in less than a year. Actionable steps included! We also talked ab...

Everyone wants to be happy. Everyone wants to live a fulfilling life. The challenge is, not everyone’s path is the same. What works for others not necessarily work for you. That’s why it is important to understand yourself, your goals, and your core values. In this conversation, Andy Storch shared his personal journey that led him to a life of service towards others. His goal is to help people lik...

Relationships should be a pillar in any business. It certainly is here at BIZBROS, as well as today’s guest company, Clickfunnels. Turner Leslie works for Clickfunnels as the Relationship Manager. He’s the one responsible for connecting and maintaining friendships with some of the biggest affiliates in the digital marketing world. He shared some of his best practices when it comes to building ethi...

It has never been easier to reach an audience and build a community around your business, passion, or hobbies. In fact, companies around the world are now building communities as a pillar in their business development. Something that artists have been doing for a long time now. So, what can we learn from an artist that has over 50 million streams? What value does he see in building community? How...

Building a business can be intimidating. People often jump in too early without any real assessment of how much risk they are willing to take, which leads to burnout or other negative outcomes. Some never get to understand what is their unfair advantage, leaving them stuck in the mud. Bruce Breedlove, joined us to share how he is leveraging his skills in finance -his unfair advantage- in the real...

Running a business can be messy. A lot of ideas, non-specific action taking, great days, stressing days, and mistakes. Lots of mistakes. This can be true, especially true in the beginning. That’s why clarifying your why, goals, and values is so important. Without none of this, selling your product or service becomes very challenging. This came to our attention when we first read “The Ultimate Sale...

Podcasting is quickly becoming one of people’s favorite media channels. About 50% of American households listen to podcasts. That being said, it’s a medium that comes with a lot of opportunities. New businesses are jumping into podcasting with the objective of turning their content into profit. In this conversation, Evans and Michelle helped us understand the best practices to profit from your pod...

What you can achieve through consistency is incredible. In this conversation, Glenn Lundy shared with us the ups and downs of his journey towards becoming the #1 morning show on Facebook. After publishing over 800 episodes, Glenn has built a supportive community that he inspires, motivates, and educates towards a better life for themselves. We talked about: 🚀The Origins Of #RiseAndGrind 🚀How To...

Social media can be an intimidating place. If not used it can lead to a road of procrastination, insecurities, and ultimately, failure. But if used properly, it can lead to incredible relationships, growth, and in a sense, freedom. The line that separates those outcomes is extremely thin. In this conversation, we discovered how Damon has taken advantage of social media to build his brand, his way....

Starting an online business can be daunting. Everyone knows you need to have social media presence, create content, and build an audience. People quickly start comparing themselves to bigger accounts, to the competition, and then we start questioning, “how can I grow if I don’t have an audience like them?”The truth is the size of your audience doesn’t matter. There are large audiences accounts tha...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we talk to VaynerMedia's CMO Andrea Sullivan. Andrea is at the forefront of what could be considere...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we got to know talented Holly Morgan. Holly is a renown writer, actress, and podcaster with interna...

For this episode, we partnered with PodMax to share the stories of some amazing people that are shaping our future. People that are taking ideas and turning them into reality. These stories are meant to empower you to go all out and build a brighter future while serving others. In this conversation, we connected with Gina Wade. Her journey started in sales where she quickly realized how to differe...

“Your business grows to the extent that you do”And after you start hiring, the growth of your company is a reflection of your leadership and your team’s growth. In this conversation, Heath Ellenberger shares his lessons from a long journey in leadership. Dealing with pressure? Not sure where your company is going? A deep understanding of leadership and a massive commitment to action might be the a...

Creative processes have always presented a challenge, especially for small businesses. Between managing resources, tools, and nowadays remote team members, taking a project from idea to “done” can be a real challenge. Bigger companies had access to certain tools that were not accessible to smaller companies, to deal with their creative projects. Now, that has changed. We live in a world where ever...

Entrepreneurs are some of the most risk-tolerant people in the world. This can lead to emotional scars that affect our workspace, household, and self. Michael Johnson understands the issue and throughout his years of experience has developed a system to fight the stress and hardship these entrepreneurs might face. Within the rising culture of “hustle,” it is more important than ever for entreprene...

Talking to George is always a wake up call. An incredible one. He has a special gift; he helps you reflect and go deep when it comes to understanding yourself. He is one of our all-time favorite guests and we’ll keep having him on the show because the value he provides is unparalleled. In this conversation we talked about what it takes to create a world-class experience for your customers and win...

How would you like to create content that turns viewers into clients? We often share about changing your mindset from a consumer stand-point, to a creator’s. But is there anything beyond being a creator? We explored that question with our guest, Bryan Ang, who helped us understand not only how to think strategically about our content, but then leverage it through YouTube Ads to grow your business....

What is the role of creativity when it comes to building brands and businesses? That is the question we set out to answer in this conversation with Mark Stinson. Creativity is often perceived as a trait that some are born with. More often than not, people relate creativity directly to art; for example an artist, a writer, or a musician. This couldn’t be further from the truth. Creativity is a skil...

Advertising can be intimidating for many when trying to scale their business. A lot of entrepreneurs have left a lot of money on the table by not using them appropriately, or worse, they have lost money by not educating themselves enough. Advertising has incredible potential for any business, but there are many factors that affect whether it works or not. In this conversation, Bobby Harris, shared...

The 45LIVE is over! If you are new here you might be asking yourself, "what is the 45LIVE?". It is the challenge with which we started our publishing journey. At the beginning of this year, we decided to open it up for the first time to a group of action-taking entrepreneurs that were driven by their message and willing to go above and beyond for their audience. The experiment turned into a full-o...