Content Creation Made Easy

Whether you’re inundated with content ideas or finding a topic to talk about feels like looking for water in the desert… we need to talk about making WHAT TO TALK ABOUT a lot freakin’ easier. Your words matter. What you say to your audience matters. And if you’re struggling with this aspect, it’s a part of your marketing + content strategy that will stop you from showing up fully & consistentl...

This is one of the biggest marketing questions & struggles out there. Some entrepreneurs have SO much to say, ideas pouring out. The downside? Content topics crush them because there’s just TOO much to say… and not enough time to say it. The opposite situation is a very real problem: “I don’t know WHAT to say!” These people only see an empty pool and stress out because they can’t come up with...

When you become an entrepreneur, you quickly realize that no one is sitting in an office waiting to give you permission to try something new. So we wind up seeking insight, feedback, & validation for our ideas. Spending TONS of time & money on courses or systems that work for other people...but maybe not for us! This contributes to feeling exhausted in our businesses! That’s why this month...

Your whole life, you've been told be more quiet. You're too much. TOO LOUD. To opinionated. No one wants to hear it...shhhhhh. STOP IT. You've never looked "quite right", haven't really fit in, & didn't sound like everyone else. But now - you have a business and you're SUPPOSED TO SHOW UP in public? With a persona and a brand and an opinion? "Create a platfo...

Kristin always excelled at everything in her life: from grades to sports to law school to parenting. Next up: growing a business! When she joined Jen’s Content Creator’s Mastermind last year, she had no idea why this content thing was so freakin’ hard for her! She created clear goals, but Kristin was incredibly frustrated by not being able to activate on & achieve them. Why was marketing, cont...

I don’t want to ‘do’ marketing I hate social media I don’t want to make time for content If you feel tired simply thinking about marketing & content creation: Jen wants you to know: “I KNOW. I’m SORRY. It’s REAL.” When you’re in this place, YOU NEED A BREAK.  Listen to today’s podcast for realistic small shifts to make marketing more HUMAN for you - so you can move beyond this exhaustion, ove...

Can you "do content" if you're highly introverted, think marketing feels performative, & are reserved or private? YES - but HOW? Today Jen talks to Ariana Joy, a copywriter who teaches us how to create copy, content, & messaging that's 100% customized & specific to YOU. YOUR specific personality, way of being in the world, and orientation to marketing! She uses Human De...

Have you ever jotted an email to your list while waiting for dinner to heat up? Or recorded an Instagram story in the car at school pick up? Don’t get me wrong - these tactics are NOT a problem unless you’re thinking this is your content marketing STRATEGY. But in order to get your audience to connect with - and eventually buy from you - throwing out a post, email, or podcast every now & again...

What are the mistakes Jen made during her last launch? Well - she’ll tell you on today's episode of Content Creation Made Easy! She tried a leisurely, 6 week launch to make it easier - and that was the LAST thing it actually was. With her usual realistic, no BS style, Jen breaks down 3 things you MOST need to know to make sure your launch doesn’t exhaust you or deplete you. Learn more about yo...

It’s scary to go from having an itch, desire, or dream to bring a THING - a course - a book - a product - into the world… It can feel ALIVE for you - a ball of energy asking to be brought into the world… SO you MUST DO IT, right? AND it’s incredibly scary - requiring courage that you might think you don’t have… If you’ve ever been there, you’re going to love this week’s podcast - an interview with...

Today, Jen talks about the strategies she employs herself and what she teaches her clients: SUSTAINABLE, realistic content creation isn’t a fantasy. Sustainable content creation that actually works can be a reality for you! In this episode of Content Creation Made Easy, you’ll learn some easy shifts to make right away that’ll bring you into content alignment… So you can crush your content, instead...

You could learn everything there is to know about content, messaging, copy, and marketing - but no matter how much people learn or how many tools they have, they remain in STRUGGLE because planning is really hard for them! I'm talking to Nicole Culver, CEO of The Quantum Launch Program - and she's sharing with us how to move past the blocks around planning to move you quickly into a habit...

If you feel like your words don't land with your audience - that you're invisible, they scroll by you, or don't open your emails - then there's probably a very easy solution: You're not 'speaking their language'. Let's talk about two foundational shifts you can make that will help not only content creation be easier - but all of your marketing & sales efforts to...

People will tell you to “be authentic” in your content - but how do you do that - and how do you do it WELL? The thing is - “authenticity" is one of those words that means NOTHING if you don't know what your voice is. How are you supposed to show up “authentic” - meaning - like YOURSELF - if you're still flailing to find WHO YOU ARE in your content? Learn more about your ad choices. Vi...

We want to be visible online, but we just don't want people to see US. That's how Jen felt - and she used stock photos, memes, & Canva visuals in her content so her audience wouldn't have to see her. Keeping herself invisible online was slowing down business - but she was so afraid to put herself out there. What if people judged her? It was terrifying to learn how to be visible, to...

When you’re really good at a LOT of things in your business, you wind up doing ALL the things in your business… Because you think, “Oh, I can do this.” Or “It’s just easier for me to do it rather than hire or train someone”. And then one day you wake up & you’re exhausted from doing it ALL. And you wonder, how the hell can I grow if I’m already doing SO much & can’t keep up! This definitel...

Today we're talking about the MOTHER of all things in our business… PRICING. If you criiiiinge when it's time to talk about pricing - because you're winging it…going by gut instinct, or looking around the market wondering what "you're worth" Then I'll bet you've struggled with this important aspect of loving your business! So - let’s get into it. I’m talking today w...

When it comes to loving your business, we can’t forget this ONE huge strategy that makes ALL the difference: Getting the RIGHT testimonials & reviews! Too often, people leave us reviews that don’t actually help potential customers want to work with us. So here’s a mini-training from inside my Content Creators Studio membership program - called “Get the Right Reviews: How to let your audience l...

“They” say that you’ve made it when you get your first hater - but what if your haters come from inside your friend or family group?! It happens - and the fear of haters & naysayers & eyerollers may be holding YOU back from growing your business and BEING SEEN! That’s why I interviewed Mary Kay Kemper - a woman who went from zero to millions, inside an industry that people LOVE TO HATE. Di...

As entrepreneurs, there’s SO MUCH TO DO…even if you have a team behind you! The workload & mental weight can be crushing. PLUS the external noise about where we “should” be in our business… It can cause us to fall a little out of love with our businesses - or even a LOT out of love… Who’s setting the pace inside your business? What’s pushing you - and is it keeping you a little overworked? Do...

If you’ve ever felt like you’re “winging it” inside your business - Or you’ve been watching the big players in your field & either comparing or doing what they do… And it just DOES NOT FEEL RIGHT - then YOU are who today’s episode is for! Jen has a deep conversation with launch strategist & copywriter Sage Polaris, one of her mentors… Find Sage at https://sagepolaris.com/ and download her...

If you’re frustrated with tumbleweeds blowing by in your business and sales are eluding you…  Today’s episode is for you!     A huge mistake people make is hinting, dropping breadcrumbs, and crossing fingers that your audience will figure out that you have something they can BUY to help them solve their problems!  Here are some truths:  Humans are pretty self-focused.   This makes them terrible gu...

It’s possible you’re AWARE that marketing & sales feels…manipulative, inauthentic, or difficult. But MOST of us are UNAWARE why we have negative stories running through our minds about marketing & sales… These subconscious beliefs cause us to subconsciously avoid “doing marketing & sales” - and then we feel frustrated or confused when we’re held back from something we CONSCIOUSLY want...

Instead of selling our services & products easily, we end up grappling with negative emotions, old stories, and avoidance tactics - making sales too hard! We’ve GOTTA talk about how to “do sales” in a way that doesn’t suck the life out of us! Because you deserve to be paid WELL for the value you bring - Today, meet the person who taught Jen a breath-of-fresh-air method to sales & helped he...

There’s one truth in marketing & content that many people don’t talk about: why we need to repel certain types of people in our audience. It sounds horrible, right? But it’s a necessity - and today Jen not only explains why, she also shares with you 3 STEPS to make your marketing EASIER… And helps you attract ONLY perfect-for-you audience members who can become IDEAL CLIENTS… Learn more about...